Bachelor of Science in Marketing

at Roger Williams University - Bristol Campus USA

Biology majors investigate the interconnected processes that shape the living world. Since the life sciences are increasingly interdisciplinary, Biology majors choose a wide range of courses in cell and molecular biology; microbiology and virology; anatomy and physiology; neurobiology and developmental biology; and animal behavior and ecology.

As a Management major, you’ll learn how to lead organizations through complex decisions such as budgeting, negotiating, planning and directing. Because these decisions have broad impacts throughout an organization, RWU’s curriculum encourages you to think about dynamics like diversity, ethics and politics in the workplace. Combined with hands-on internship experience, you’ll gain the management skills for a successful career in human resources, purchasing, administrative services, health services, or your own entrepreneurial venture.

When you study Economics, you’ll learn the essential economic theories, systems and models that build critical and analytical thinking skills you can apply to any field -- including business, government, law, healthcare and social and community service. At RWU, you can pursue either a B.A. (liberal arts track) or a B.S. (business track), which both offer opportunities for student-faculty research and publishing that can pave the way to graduate studies.

Political Science examines the institutions that govern our societies and the policy decisions that affect every part of our lives. At RWU, you’ll sharpen your thinking, writing and debate skills in classes such as American politics, international relations, comparative politics, political theory and public administration. Combined with real-world internship experience -- locally and in Washington, D.C. -- you’ll be prepared for a career in law, business, public policy or education.

A degree in Public Relations gives you the strategic communication skills to create, promote and maintain the reputation of brands, people and organizations. You’ll build your portfolio with real clients, network with professionals through RWU’s chapter of the Public Relations Student Society of America (PRSSA) and complete an internship to gain real-world experience in corporate, nonprofit and agency public relations.

Student Learning Outcomes

• Design and perform research to aid in addressing an organization’s communication need.
• Demonstrate ability to identify communication problems and issues/opportunities and implement strategic plans to manage
• Evaluate situations and determine appropriate professional ethical principles, communication law and work ethics.
• Apply various communication theories and communication models used in PR efforts.
• Understand business literacy and the role of PR to meet business goals and advocate for the expansion of the discipline in business ventures.

At RWU, our rigorous interdisciplinary Forensic Science program pairs legal courses with a strong scientific background in either biology or chemistry to teach you about the crucial role forensic science plays in criminal justice. You’ll learn how to examine, analyze and testify about physical evidence, which will prepare you for a career as a forensic science technician in a laboratory, hospital, university, medical examiner’s office or police department.

At RWU, Web Development majors don’t just design, develop and deploy state-of-the-art websites. They work on multi-disciplinary teams to solve problems for real-world clients. In the Web Development Center, you'll meet your first three clients in your sophomore year. As you begin to work with real clients, you'll quickly discover that web development isn't just about technology. On the Web, "content is king." So we encourage you to reinforce your web development education by picking up a second major or a couple of minors in fields like Marketing, Graphic Design, User Experience (UX), Journalism, Communication, Public Relations, Writing, Visual Arts, Cybersecurity and Business. In four short years, you'll graduate ready to meet the growing demand for web developers.

Learning Outcomes

• You will be able to effectively apply the technologies used to create 80% of professional websites.
• You will be able to work with a client to help clarify the goal and objectives for their digital presence.
• You will be able to create and select content and design-elements that deliver a clear message that reflects the client’s goal.
• You will be able to identify and apply technology that will effectively convey the client’s message on a spectrum of digital devices, while ensuring that it facilitates the client's ability to update the site and keep it “fresh.”
• You will be able to employ and interpret analytics to determine where your audience is engaging, and where they aren’t.
• You will be able to create websites and other digital products in an ethically responsible manner that does not disadvantage those with disabilities, those with older or inexpensive technology, or those with slower networks.
•  You will be able to function effectively as a member or leader of a multidisciplinary team.

At RWU, our Philosophy students learn to think critically and build logical arguments: about our assumptions and values as a society, about the positions of history’s major philosophers and about the nature of knowledge itself. The writing, reading and problem-solving skills you develop through discussions, debates and your senior thesis will lay a foundation for success in fields like law and academia.

Student Learning Outcomes

All Students completing the Philosophy program will demonstrate the following:

• Read with comprehension philosophical texts relevant to the specific courses;
• Define key terms of the philosophical vocabulary relevant to the particular course;
• Analyze texts, draw inferences, and support claims using internal evidence;
• Practice critical reading and thinking;
• Distinguish different areas of philosophy and philosophical methodology;
• Understand some of the diverse assumptions and values that shape our experiences and/or attitudes of the world;
• Write cogent analytical and critical essays tied to textual evidence, explaining a philosopher’s position, presenting the philosopher’s arguments, exposing weaknesses in the arguments; five pages for lower level and intermediate courses; ten pages for advanced courses.
• Use secondary sources appropriately in reinforcing and extending arguments.

A degree in Educational Studies from RWU opens the door to a variety of rewarding teaching careers outside of the classroom, such as family and child services, program development, community outreach and educational publishing. Through coursework, internships and service projects, you’ll examine the roles that teaching, learning, education policy and community organizations play in our society and culture.

In the Educational Studies major, students are prepared for productive careers and future study in a field committed to serving the larger community. Students in the Educational Studies major have a wide range of career and advanced education options in non-profit, corporate, as well as educational settings. An exciting element of the Educational Studies major is the opportunity it provides students to combine strong content background through required coursework and a core concentration with flexibility in participation in community service and internships, research, and intercultural exploration through education and other electives. For example, a student may choose the Modern Language and Culture Concentration which affords him or her immersion in global and multicultural perspectives. The student may also choose among electives in educational research, content, pedagogy, and service that draw from a range of interdisciplinary areas. Students are not prepared for a teaching certificate in this major.

Embark on a successful global business career with a degree in International Business from RWU. Our program combines a solid business core with studies in international finance, management, marketing, economics, foreign language and trade with the European Union. Through internships, study abroad experiences and exchange programs, you’ll gain hands-on experience as you learn how to think globally about business.