at San Jose State University USA
Overview
Marketing examines the most dynamic aspect of business. As you go through the marketing courses you'll feel the excitement of learning about and dealing with issues and trends faced by real world marketing managers, even as they struggle with the same realities and opportunities. In the Marketing concentration students will learn about creating a product or service and managing relationships with customers. In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.
Keeping in step with the global marketplace, you may take courses in International Marketing, providing instruction on national and international concepts for developing and selling products. The marketing program also focuses on the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning. When you graduate, you will have the confidence of entering the world of marketing ready and primed to take part in this fast-changing and exciting career field.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
San Jose State University
Location
$19700
Tuition Fee
$0
Average Cost of Living
$70
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
The undergraduate concentration in Creative Writing invites students to become involved in the creation of new literary art. Like all English majors, Creative Writing concentrators begin their studies with the three-course Transatlantic survey sequence, giving them a solid grounding in literary history. Later, they take writing workshops in various genres, including fiction, poetry, creative nonfiction, and scriptwriting. They are encouraged to work on the Department’s 150-year-old literary magazine, Reed, and to participate in other literary programming on campus, for example the readings and conversations with visiting authors sponsored by SJSU’s Center for Literary Arts.
48 month
Duration
$ 19700
Tuition
Natural Sciences & Mathematics
Master of Arts, Major in Biological Sciences
The MA in Biological Sciences, offered by the Department of Biological Sciences, offers students broad training in areas of science that may include general biology, plant biology, cell biology, ecology, entomology, genetics, microbiology, immunology, systems physiology, toxicology, zoology, or, under special circumstances, marine biology. Students with an MA in Biological Sciences go on to careers in research, biotechnology, medical and health sciences, and teaching.
24 month
Duration
$ 15800
Tuition
Environmental Studies & Earth Sciences
Bachelor of Science, Major in Geology
The B.S. in Geology offers a flexible program that prepares students for admission to graduate programs in the geosciences, and for entry-level positions in engineering, geophysical and geological firms; in engineering, hazardous materials, regulatory, or ecological firms; in computer mapping firms; and in local, regional, and state government agencies.
48 month
Duration
$ 19700
Tuition
Arts & Humanities
Bachelor of Arts, Major in Art with Concentration in Studio Practice
The BA in Art General Studio Practice Concentration allows students to pursue a general study in the visual arts, or to create their own curriculum combining studies in visual arts with other fields. For students preferring a broad art background instead of an intense specialization, this program provides students with a variety of art experiences.
Students enrolled in the Studio Practice concentration are not necessarily preparing for a career in art or design, although many use the program as preparation for graduate level studies. The required studio work is intended to intensify awareness of visual art forms and introduce a variety of technical processes and theoretical approaches. Concentrations and emphases are designed to offer opportunities to study digital media art, photography, pictorial art and spatial art. Studio Practice also provides a basic program leading to a teaching credential in art.
48 month
Duration
$ 19700
Tuition
Arts & Humanities
Bachelor of Arts, Major in Spanish
Learning Objectives and Outcomes:
48 month
Duration
$ 19700
Tuition
Hospitality, Tourism, Wellness Leisure & Sports
Bachelor of Science, Major in Hospitality, Tourism and Event Management
Approved for implementation in the Fall of 2008, this is an innovative, interdisciplinary degree which includes core coursework in the department and supporting coursework from SJSU's business and nutrition programs. Elective coursework enables students to craft the breadth and depth of their studies to best match their career objectives.
There are a wide range of hospitality related careers for students graduating with a degree in Hospitality, Tourism and Event Management including: Hotel/Resort General Manager, Financial Controller, Catering Coordinator, Meeting Planner, Sales Director, Marketing Manager, Conference/Tradeshow Manager, Banquet and Events Coordinator, Restaurant Manager, Contract Food Service Manager, Food and Beverage Manager, Human Resources Manager, Tourism Specialist, Travel Consultant and Information Systems Specialist.The Bachelor's degree in Hospitality Tourism & Event Management is comprised of a core set of classes (42 units), electives (18 units), and foundational course work (9 units). A business minor may also be of interest to students in this degree program.
To get started, check in with our HSPM staff for direction on who to contact to set up an appointment. Whether you are transferring from a different SJSU major, another University, or you're just beginning your studies here at SJSU we will guide and assist you in achieving your goals.
48 month
Duration
$ 19700
Tuition
Creative Arts & Design
Bachelor of Fine Arts, Major in Graphic Design
This program prepares students for intellectually and aesthetically challenging careers in Graphic Design by providing courses that emphasize theory and professional practice. The curriculum concentrates on the organization and visual communication of information and includes typography, form and image, information architecture, user interface, interactive design, and motion graphics. Additionally, students have the opportunity to attend special classes and workshops led by studio professionals and faculty members.
To be admitted to the program, students must pass two portfolio reviews. To advance to the BFA GD program, students must pass two Junior and two Senior Reviews.
48 month
Duration
$ 19700
Tuition
Social Sciences
Bachelor of Arts, Major in Psychology
The undergraduate degree, offered by the Department of Psychology, assures a broad coverage of the major areas of content and methods in psychology identified by the American Psychological Association as the backbone of a strong degree program. The goal of the breadth part of the degree requirements is to provide a strong background in general psychology. In addition, sufficient flexibility is offered through choices in fulfilling these requirements and through the electives so that students, in consultation with their advisors, can design a program of study which focuses on each student’s particular area of interest.
48 month
Duration
$ 19700
Tuition
The Painting, Drawing, and Prinmaking faculty at San Jose State University are actively involved in the contemporary art community and exhibit nationally and internationally. Faculty work ranges from realism to abstraction, from conceptual to environmental. Graduate students are encouraged to develop their own creative and expressive directions through work with the faculty, individual studio projects, gallery exhibitions, interaction with the professional art community in the San Francisco Bay Area, and the investigation of current issues and concepts as presented in the graduate seminars.
General studio/classroom space is available for painting and drawing and there are well-equipped support facilities such as wood and metal shops. Graduate printmakers have the use of four large studio/classrooms, as well as the intaglio and lithography press prep rooms. A papermaking lab is also available. Three intaglio presses and four lithography presses allow the printer to work in monoprint or in editions, on stones or aluminum plates. The screen printing studio has a large vacuum-exposure table for exposing plates and stencils. The photo darkroom, with graphic arts camera and enlargers, allows printmakers access to a variety of photo-printmaking processes for all printmaking media.
24 month
Duration
$ 15800
Tuition
Arts & Humanities
Bachelor of Arts, Major in English with Concentration in Professional and Technical Writing
The Bay Area needs well-trained technical writers and editors. The high-tech companies of Silicon Valley require people who are able to write quality manuals, reports, and web updates; write clear business reports and promotional materials; communicate effectively both with consumers and within the company; and understand each step of the publication process.
The U.S. Bureau of Labor Statistics reports that demand for technical writers will continue to increase for the foreseeable future, especially in regions of the country like ours. Download more information about the demand for technical writers. [pdf]
So what is Professional and Technical Writing (PTW)? Simply put, PTW is writing done in a workplace environment designed to persuade, inform, or instruct. While “professional” generally applies to business writing and “technical” generally applies to writing about technical topics, most professional writers would find the distinction superficial because they are frequently required to do both.
48 month
Duration
$ 19700
Tuition
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