Bachelor of Science, Major in Business Administration with Concentration in Marketing

at San Jose State University USA

The BS Meteorology degree program, offered by the Department of Meteorology and Climate Science, is designed to develop meteorologists who, upon graduation, are ready to begin professional practice in the private sector or in government, or are ready to enter graduate programs in atmospheric science.

The Masters Program prepares graduates for research and policy positions in government and business. Our teaching and research stress the importance of markets and institutions on political and socioeconomic outcomes. Although this program emphasizes general economics, it also guides students in the rigorous preparation necessary for doctoral programs.

The mission of the San José State University Art History area is to enrich the lives of its students by providing an in-depth knowledge of cultural traditions and the skills necessary for applying that knowledge in the service of our multicultural society. The program also provides students with the communication skills, research techniques, and methods of critical inquiry that have become a vital part of modern life. Course offerings include a wide range of themes and topics in ancient, Renaissance, Baroque, modern, contemporary, Islamic and global art. Examination of the visual culture of these diverse areas encourages students to become responsible citizens through an understanding of the aesthetic, cultural and ethical choices inherent in human development.

The M.A. in Kinesiology with no concentration is designed to accommodate students who desire an interdisciplinary program of study in Kinesiology. Students work directly with their academic advisor to select a set of courses that will aid them in meeting their specific academic goals. This degree option is well-suited for students who wish to acquire greater breadth to their knowledge in Kinesiology, or students who simply want a generalized program of study.

Marketing examines the most dynamic aspect of business. As you go through the marketing courses you'll feel the excitement of learning about and dealing with issues and trends faced by real world marketing managers, even as they struggle with the same realities and opportunities. In the Marketing concentration students will learn about creating a product or service and managing relationships with customers. In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.

Keeping in step with the global marketplace, you may take courses in International Marketing, providing instruction on national and international concepts for developing and selling products. The marketing program also focuses on the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning. When you graduate, you will have the confidence of entering the world of marketing ready and primed to take part in this fast-changing and exciting career field.

The Master of Science in Bioinformatics at San José State University features  an interdisciplinary curriculum in bioinformatics, biology, computer science, and mathematics. Questions in many areas of biology, including genomics, molecular biology, neuroscience, physiology, microbiology, ecology, and evolution, must now be answered using mathematical and computational methods. New techniques allow the acquisition of many thousands or millions of biological measurements, and the field of bioinformatics has developed to address this need. The MS Bioinformatics program will provide students with an understanding of biological questions, a background in mathematics, and the computational skills necessary to address complex problems in the biological sciences. Students will also gain experience utilizing these skills to answer biological questions, including those with biomedical applications. The goal of the MS in Bioinformatics program is to prepare students for careers in the growing field of bioinformatics both in academia and in the biotechnology industry.

The field of packaging includes disciplines of engineering, graphic design, project management, advertising, and material science. Every product manufactured from health care and beauty products to washing machines and drugs require packages to protect and sell the product.

Almost every firm that makes a physical product has a packaging department with 20-40 individuals engaged specifically in packaging technology and applied engineering. A huge multinational like Johnson and Johnson can employ hundreds of individuals involved with some area of packaging their products.

SJSU's Packaging Program is one of a handful of programs in the USA providing technical expertise in the multidisciplinary field. The number of potential jobs for graduates and careers available with a background in packaging is driven by not only the uniqueness of the skills learned by the students but also by the fact that there are very few places to learn the skills necessary to design and develop package systems.

The number of positions available combined with the fact that there are only a handful of schools in the USA teaching Packaging creates a situation where Packaging has a 100% placement rate. In fact there are more jobs available than candidates available to fill them. This has been the fact for the last 60+ years since Michigan State University began the first Packaging program at the request of an Industry looking for people with package design skill sets.

Career development is another key advantage of an individual involved with packaging. Packaging professionals engage with almost every group in an organization, marketing, production purchasing, legal, product development, and graphics. A firm values individuals that have a broad picture of the operations and packaging interacts with these groups as part of their daily tasks. This makes individuals with packaging backgrounds valuable to a company as they understand how all of the operations combine and work together to accomplish corporate goals.

Program Learning Objectives

• Assess a package’s functional properties
• Demonstrate knowledge of package material properties to meet particular physical needs.
• Describe a package production system in order to present design and develop cost comparisons between various package configurations.
• Assess a distribution channel to identify particular stresses incurred.
• Design a package system (primary, secondary and tertiary) to contain, protect and transport products from manufacturer to consumer.
• Develop reproducible test methodologies for evaluating particular properties in a package/material.
• Organize and assemble presentations describing package systems, operations, designs, and cost comparisons.

Students in the BFA program will have accomplished these objectives and will have produced a portfolio of work that will enable them to apply to graduate schools. The required BFA Seminar gives students an opportunity to consider contemporary and historical issues and allows them to evaluate their work and the work of others within a broader context. BFA students are required to complete a senior project that reflects a personal direction. They exhibit the resulting body of work that is then reviewed by a committee of faculty members.

The overall objectives of the Pictorial Art Area are as follows: Visual sensitivity in the pictorial art is developed in a number of ways. In Beginning Drawing students learn to translate the perceived world into two-dimensional constructs such as line and tone. While formal elements of composition are specifically addressed in 2-D Concepts, they remain an integral part of all pictorial courses. As students progress through more advanced courses, they engage in more sophisticated levels of visual thinking. This will be reflected in their work in the utilization of more complex formal means, both representational and abstract, and to express content. In critique sessions, students are encouraged to articulate visual ideas.

In Pictorial Art, students learn to conceptualize their ideas and execute them. This is true on every level from introductory courses to the most advanced. In some courses, such as Expressive Drawing, the emphasis is on the discovery of personal content through abstraction of the observed world or through the development of non-representational vocabulary. In other courses, such as Representational Drawing and Life Drawing, the emphasis is on perception and learning more traditional methods of rendering and depiction. In more advanced courses students are given the opportunity to choose the stylistic means of expression which best gives form to their visual ideas.

Students in Pictorial Art area are exposed to a wide variety of techniques and technical processes. This ranges from the simple and straight-forward use of pencil and charcoal in drawing through the slightly more complex techniques of watercolor, acrylic and oil painting to the more involved processes of hand-drawn and photo-generated serigraphy, as well as the chemical processes of lithography and intaglio printing. By the time they graduate students will be proficient in several of these areas. The Art History requirements for the major give the students a broad understanding of the major movements of the past and present in both the Western and non-Western worlds. In addition, slide lectures and books presented in the classroom put course work into a historical and cultural context.

The Bachelor's degree in Recreation is a nationally accredited program comprised of a core set of classes and courses split generally between concentration courses and major electives. Graduates completing one of these concentrations are eligible to apply for national and state certification. While the general recreation degree is the most flexible in terms of choosing related electives, students may instead elect to complete a more specialized course of study in one of our two approved concentrations within the B.S. Recreation Degree.

The Recreation program's mission statement is: Through collaboration, applied learning and scholarship we ensure that individuals, diverse communities, and the Earth flourish by preparing innovative leaders of parks, recreation, tourism, and recreation therapy.

Our vision statement: The Recreation and Recreation Therapy programs will cultivate individual and societal wellness through a thriving transdisciplinary community of faculty, students, alumni and, partners who enjoy learning together and who excel in exploring and co-creating new frontiers of recreation, health, leisure, and play-related scholarship and services

The Masters of Science in Software Engineering program is one of several degree programs provided by the Computer Engineering department at SJSU. The program provides students with an educational experience that builds on traditional computer science and engineering, and then takes an integrative approach to software engineering. With the increased globalization of the software development workforce there is less programming being performed in the United States. Therefore it becomes increasingly important that graduates understand developing technologies and architectures and their influence on software engineering processes, where large-scale design is pre-eminent, and where component integration is the standard mode of development. The program offers a strong testing and quality assurance component.
The software industry increasingly requires those with a suitable engineering background for their cutting edge projects. Graduates with an MS in Software Engineering can expect to find significant opportunities in software development, management, and marketing.

A wide variety of computing equipment is available. Courses are usually conducted using the specialized equipment at the department, with a variety of sophisticated workstations and state-of-the-art software engineering tools.

Program Learning Outcomes:

• Be able to demonstrate an understanding of advanced knowledge of the practice of software engineering, from vision to analysis, design, validation and deployment.
• Be able to tackle complex engineering problems and tasks, using contemporary engineering principles, methodologies and tools.
• Be able to demonstrate leadership and the ability to participate in teamwork in an environment with different disciplines of engineering, science and business.
• Be aware of ethical, economic and environmental implications of their work, as appropriate.
• Be able to advance successfully in the engineering profession, and sustain a process of life-long learning in engineer or other professional areas.
• Be able to communicate effectively, in both oral and written forms.