Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Arts in Marketing

at Shorelight Group - The University of Utah USA

Chemistry is the study of matter, what it is made of, how it changes, and how it can be turned into new substances. Chemistry is central to our search for answers as we explore our world. "What is it?" "How much is there?" "How does this work?" "Why does it do that?" If you’ve ever asked any of these questions, consider studying chemistry to find the solutions. The department offers nine emphasis areas to choose from, and Chemistry is the only department at the U to allow students to declare two emphases.

Available tracks include:

• Atmospheric & Environmental Chemistry
• Biology
• Business
• Chemical Engineering
• Geology
• Material Sciences and Engineering
• Mathematics
• Physics
• Professional Chemistry (the traditional chemistry curriculum)
• Teaching

Political Science studies the world of politics and government – particularly the manner in which people organize, administer, and seek to improve their governments, the privileges and responsibilities of citizenship, and the use and abuse of power. Students who major in political science are interested in understanding how laws and policies affect peoples’ lives and care deeply about community engagement and social change. Through a critical investigation of the political world, political science students learn how to apply concepts and theories, craft compelling arguments, and analyze complex information while grappling with some of the most pressing challenges facing societies around the globe.

Management skills apply to every organization and in every business discipline. The Management Major is designed to give students the skills they need to lead companies in all phases of development, from startup to maturity, and through challenging situations. Students develop competence in human resource management, quantitative and statistical decision making, production/operations management, and general management. In addition to core business major requirements, management students must complete courses in leadership and business ethics. Students then choose electives from areas such as Organizational Leadership, Sustainable Leadership, Managing Conflict, among others. The Management degree will prepare you for careers in not only business but nearly any field that requires excellent communication, organizational, and management abilities.

A degree in accounting offers students the chance to move beyond merely tracking a company’s income and assets. With this program, you can learn how to budget and manage money for a business, ensure that a firm is spending money wisely by making sound investments, file taxes for a corporation, and ultimately understand how a business operates and sustains itself financially. In addition to core business courses, accounting majors take classes in financial and managerial accounting, tax accounting, and accounting information systems.

Computer scientists write software, create applications for phones and websites, and also engineer human-computer interfaces. Ultimately, computer science uses technology to solve problems and make life easier. If you want to enhance your programming skills, work to create exciting new technologies, and learn more about the place computing has in society, consider studying computer science. The University of Utah’s Computer Science program consists of courses in object-oriented programming, discrete mathematics, software engineering, computer organization, algorithms and data structures, software systems, and theory. Advanced courses in theoretical computer science, scientific computing, artificial intelligence, databases, operating systems, computer networks, programming languages, graphics, computer architecture, and digital design are also available as electives. The program’s culminating experience is a capstone, taking the form of a thesis or research project.

Civil Engineering Computer Engineering includes the design, implementation, and programming of digital computers and computer-controlled electronic systems. Computer engineers do everything from write operating systems software to design next-generation microprocessors. The School of Computing and the Department of Electrical and Computer Engineering jointly offer a Bachelor of Science degree in Computer Engineering, allowing students to pursue their passions by taking classes from either department. The program is a software- and hardware-oriented degree with courses offered by both the School of Computing and the Department of Electrical and Computer Engineering. The culminating experience of the program includes a semester capstone or an alternative yearlong project. Computer engineers are in demand, and students who graduate from the program will enter the industry with valuable knowledge in both the hardware and the software aspects of computing.

Biomedical engineers combine engineering principles with medical and biological sciences, with the goal of designing and creating equipment, devices, computer systems, and software to be used in healthcare. At the University of Utah, the Department of Bioengineering’s mission is to advance human understanding, health, and the quality of life through research and education in this field. The department is internationally recognized for its research, discovery, and invention in the area of biomedical engineering, with research strengths in biomaterials, biomedical devices, neural engineering, and cardiovascular engineering; the Bioengineering program is additionally accredited by the Engineering Accreditation Commission of ABET. It prepares its graduates for success and leadership in industry, as well as future study in medicine, science, and engineering. In addition to education in biology concepts, bioengineering students will receive training through the College of Engineering to deliver biobased solutions to traditional engineering problems. Regardless of your specific interest area, bioengineering is an exciting field that will allow you to combine your passions for biology and engineering while helping to improve people’s lives.

A degree in accounting offers students the chance to move beyond merely tracking a company’s income and assets. With this program, you can learn how to budget and manage money for a business, ensure that a firm is spending money wisely by making sound investments, file taxes for a corporation, and ultimately understand how a business operates and sustains itself financially. In addition to core business courses, accounting majors take classes in financial and managerial accounting, tax accounting, and accounting information systems.

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

Metallurgical engineering involves the study, innovation, design, implementation, and improvement of processes that transform mineral resources and metals into useful products that improve the quality of our lives. This includes processing materials, like metals and alloys, to extract, refine and recycle metals. Without metallurgical engineering, we would not have the components we need to build buildings, aircraft, trains, ships, or even mountain bikes. Accredited by the Engineering Accreditation Commission of ABET, the Metallurgical Engineering curriculum consists of coursework across the three main areas of metallurgy: mineral processing, chemical metallurgy, and physical metallurgy. Additional classes cover topics like metallurgical thermodynamics, fluid flow, kinetics, and heat and mass transport, as well as the general sciences (chemistry, engineering, physics, and math). Because society is so dependent on metals, metallurgical engineering has become an increasingly important area of study: continued economic and technical progress will depend on further advances in metal and mineral technology. This program additionally offers students the option to complete one of 6 emphases, allowing them to tailor their program to best fit their strengths and interests.