Bachelor of Science in Marketing

at Shorelight Group - University of Illinois at Chicago USA

Earth and environmental science majors and minors study the processes that occur at Earth's surface and in its interior, the evolution of these processes over time, and the solids, liquids, and gases that make up Earth materials. Earth is viewed as a dynamic body, with continual exchange of materials and energy among the planet’s interior and exterior, atmosphere, oceans, and life. Understanding  these Earth system processes is essential for evaluating the global environment, its natural variability, and changes that result from human activities.

A degree in earth and environmental sciences may lead to employment in industry, in the public sector, or in education. Many earth scientists establish careers in areas that are environmentally related, which may include the prevention, control, and remediation of pollutants from water and soil. Others work at predicting and preventing problems associated with natural hazards such as earthquakes, landslides, floods, and volcanic eruptions. Employment possibilities also exist in the exploration, use, and management of resources such as water, metals, petroleum, and coal.

The UIC Business Liautaud Graduate School Master of Science in Marketing Program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position or for business graduates seeking more specialized training in marketing.

Our marketing program offers unique concentrations in Global and Multicultural Marketing and in Marketing Research, in addition to a concentration in Advertising and Communications. Or you can opt for a general MS in Marketing, a flexible option that you can customize to your professional interests.

In this program, you will learn how to:

• Develop integrated marketing strategies and solutions that address market challenges and exploit internal organizational and external market opportunities
• Design, conduct, analyze, and utilize market research to aid managerial decision making
• Create effective marketing tactics by configuring, monitoring and managing elements of the marketing mix
• Plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, SEM
• Monitor and forecast marketing and sales trends
• Measure the ROI of marketing programs and by collecting and analyzing data
• Develop, execute, evaluate and present effective digital and social media marketing campaigns
• Use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies
• Tailor messaging and marketing activities to the unique needs of subcultures
• Select and use the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes
• Conduct a brand image/identity research study and analyze the results

The Bachelor of Science in Management from UIC Business will equip you with the necessary skills to successfully lead and manage people and organizations. With a varied curriculum encompassing management consulting, leadership and managerial skills and managerial logistics, you’ll gain the skills to excel in and lead teams, negotiate conflict and develop strategies to help a business succeed.

The UIC Business Liautaud Graduate School is designed to position you to excel at accounting by having key insights into an industry rapidly changing with new technologies. Your degree will prepare you to secure career in accounting or other areas of business that realize that accounting is indeed the true language of business.

Whether you are looking to complete your accounting education and sit for the CPA exam, or move into another career field, the UIC Business Liautaud Graduate School puts you on the path to achieving your goals.

Our curriculum is flexible and the program welcomes applicants with accounting, business, and non-business degrees. We take into account the undergraduate courses you’ve already taken, allowing you to obtain your degree in 8–16 courses (32–64 credit hours) depending on your background. 

History is the study of the human past. It is both a subject matter and a way of thinking—a discipline. No people, time, or place is neglected in the investigation of the human community’s historical record. And no method is alien to the historian’s quest for understanding. The historian’s interests embrace the permanent and changing concerns of our civilization: the individual and society; the emergence of nations; the rise and fall of empires; race and ethnicity; class, gender, and status; war and revolution; science and technology; slavery and emancipation; dictatorship and democracy; rural life and urbanization; the interaction of human communities and the environment; the struggle for empowerment waged by minorities, women, and workers; the life of the mind; religion; and culture. Because every succeeding generation has new questions to ask of the past, history is constantly being rewritten. The discipline of history rests on the discovery, evaluation, and ordering of evidence. It sharpens critical-thinking, reading, and writing skills and gives students practice in the use of these basic tools of modern life. The study of history is excellent preparation for careers in a wide variety of fields, including business, journalism, government, information science, museum administration, and the law.

Biological Sciences majors study living systems. Students and faculty pursue diverse programs of study, including, but not limited to, biochemistry, animal behavior, cell biology, development, ecology, environmental sciences, evolution, genetics, microbiology, molecular biology, neuroscience, paleontology, plant biology, physiology (cellular, organismal, and environmental), population biology, and urban ecology. Students completing a baccalaureate degree in Biological Sciences are prepared for a wide range of careers, including jobs in a variety of health professions, the veterinary or pharmaceutical sciences, public or private research, education, regulatory policy, conservation and wildlife biology, environmental professions, and agriculture.

The Department of Biological Sciences offers a program leading to the Bachelor of Science in Liberal Arts and Sciences with a Major in Biological Sciences.

Civil engineering is a broad-based discipline that encompasses many specialties in the areas of structural engineering and mechanics, environmental engineering, geotechnical engineering, and transportation engineering. Through the careful selection of courses, you can tailor the UIC MS in Civil Engineering program to meet your interests and needs.

Students pursuing the MS in Civil Engineering may choose between two options to complete their degree:

1. A thesis option, which provides the opportunity to gain research experience and is ideal for students who may be considering PhD study in the future. Thesis students often make connections in the field that can lead to career advice, research sponsorship, or other forms of funding.
2. A coursework-only option, intended for students who seek additional knowledge or who hope to obtain a professional license in the civil engineering field. This option is available for part-time as well as full-time students.

Political science is the systematic study of politics and its connection to human life as a whole. It focuses on the way people are governed and govern themselves in a wide variety of settings—including the state, the workplace, schools, and the family—and the way in which governance in those settings affects their life chances and shapes their sense of self. Students who elect this major examine, among other things, the relationships between law and political institutions, economic and political power, and culture and political identity. They develop the analytical, interpretive, and critical methods necessary to understand these relationships at local, national, regional, or international levels, and thus, to act as responsible citizens at those levels. They also learn to write well. In short, political science is central to a well-rounded liberal arts education.

Political science also provides excellent preparation for careers in law, government, teaching, journalism, business, and the nonprofit sector.

In addition to the BA with a Major in Political Science program, the department offers two concentrations: the Concentration in Law and Courts and the Concentration in Urban Politics.

The Information and Decision Sciences program at UIC Business is grounded in a research-based curriculum and corporate-sponsored project courses that give students the proven experience firms are looking for. IDS majors explore the potential of new technology to alter business operations, analysis and strategy. Students leave our program ready to meet the growing demand for business technologists.

IDS students are in top demand because of the skills they learn here at UIC Business. Bridging the gap between technology and business, IDS prepares students to analyze, design and implement information technology systems.

Students gain conceptual knowledge in how information is used effectively throughout all areas in the business cycle. They also gain practical experience in more technological based courses such as Business Database Technology, Advanced Spreadsheet Analysis, Business Data Mining and Business Systems Analysis and Design. IDS students are given the tools to become proficient professionals, capable of putting their technical, analytic and critical thinking skills to use in a real-world setting.

At UIC Business, we help students find their dream careers. Some students may choose a “specialization” for their studies that lead to certain career paths in IDS. These include Management Information Systems; Business Analytics; and Operations and Supply Chain Management.