Bachelor of Science in Integrated Marketing Communication

at Shorelight Group - University of Mississippi USA

Literature and literary studies are at the core of the humanities and at the center of debates concerning culture, politics, education, and language. The program of study in English not only enriches students' appreciation of literature and engages them in cultural debate but helps develop crucial skills in analytical thinking and clear, persuasive expression both in speech and in writing. An English degree is an ideal gateway for careers that emphasize communication and critical thinking including law, business, journalism, public service, and education.

The M.A. in philosophy prepares a student to go on to a Ph.D. program, a professional school, theology graduate work, or simply offers an opportunity to deepen understanding of the issues, methods, and history of philosophy.

The B.A. in Southern studies involves the interdisciplinary study of the American South. The program brings together faculty members from the humanities and social sciences to explore the importance of region as a context of human experience. Through a variety of disciplines, including African American studies, anthropology, art, history, literature, music, politics, religion, and sociology, Southern studies seeks to investigate the challenges and contributions of the region, in order to situate the South in the fabric of American life. The undergraduate program teaches students both knowledge about the people, past and present, of the American South and a variety of techniques about studying those people.

Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

The B.A. degree in physics is suggested for students wishing to teach physics in high school or to enter graduate or professional schools, such as medical school or law school. The department also offers a special B.A. curriculum for pre-medical students, which includes physics courses that are especially useful for medical students. It is recommended that students interested in teaching high school physics obtain a B.A. physics degree and a secondary education certification.

A degree in Management Information Systems at Ole Miss combines traditional business courses such as Marketing, Management, and Finance with the skills to design and implement key information technology systems.

In our MIS program, you will gain the skills to create desktop and mobile applications, web pages, and databases with state-of-the-art technology. Our alumni work for industry-leading companies such as FedEx, Microsoft, and Yahoo!

Students who complete the program in hospitality management choose among many of the job settings in the growing hospitality industry, such as restaurants and food-service operations, hotels and other lodging facilities, event companies, resorts, casinos, entertainment centers, convention centers, travel firms, and visitor bureaus.

Become a leader in one of the fastest growing global industries in the country

The Ole Miss Hospitality Management program prepares students to handle a wide array of needs across the hospitality industry. Valuable hands-on experiences enables students to receive the academic foundation and practical experience needed to be successful after graduation.

The event management emphasis is designed for students seeking careers with event companies, entertainment centers, convention centers, and travel firms.

Economics is the study of the allocation of resources. Using mathematical and statistical models, economists consider how resources such as labor, land, money, and technology are distributed.  Economics majors gain a broad understanding of the field of economics as well as skills in statistics, mathematics, organization, research methodology, and verbal and written communication.

Economics provides a broad and systematic way of thinking about social, financial, and business problems. The B.A. in economics prepares a graduate for many positions in business and government. Some positions are economic analyst, statistician, and research assistant.

Economics is the study of the allocation of resources. Using mathematical and statistical models, economists consider how resources such as labor, land, money, and technology are distributed.  Economics majors gain a broad understanding of the field of economics as well as skills in statistics, mathematics, organization, research methodology, and verbal and written communication. The Bachelor of Science in economics is designed for students desiring a more technical and mathematical approach to economics in preparation for a Ph.D. in economics.

The study of Spanish provides students with the practical instruction in a second language required to function in a nonnative environment, as well as the cultural awareness and intellectual strategies necessary to successfully navigate a foreign landscape.

Become a global professional with superior levels of Spanish language skills.

Spanish majors at the University of Mississippi study the language, linguistics, history, and cultures of Spain and Latin America. They gain the cultural awareness and intellectual strategies necessary to navigate the interconnected and multicultural world in which we live.