Undergraduate Extended Accelerator Pathway (3-Term) - Bachelor of Business Administration in General Business

at Shorelight Group - University of Mississippi USA

Experience the dynamic field of Integrated Marketing Communications. It's where marketing meets creativity in a future-focused, real-world curriculum. IMC is about crafting communication across all forms of media to shape brands and influence behaviors.

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

At its core, computer science involves the rigorous study of processes, a series of actions to achieve some desired result. In particular, it is the study of processes carried out by computers. Computer science students learn how to define processes and encode them so that they can be carried out efficiently by computers. This involves such tasks as determining what result is needed (systems analysis), developing efficient and flexible software to encode the process (algorithm design, programming, and software engineering), and organizing the data needed and generated by the process (data structures and database management). They also learn how to use the technologies of computers, communication technologies, and the control programs work together to effectively achieve the desired results.

The major in computer science for the B.A. degree offers a flexible curriculum that enables the study of computer science to be combined with studies in other areas of the liberal arts and sciences.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

Emphasis - Sales
The sales emphasis is designed to help prepare marketing students for careers in professional sales, primarily for business-to-business products and services. The coursework includes a study of influence and persuasion, salesforce management, client negotiations, account management, and business development.

By studying Arabic at the University of Mississippi, you'll learn the language, linguistics, literature, and culture of the Middle East and North Africa. Gain the cultural awareness and intellectual strategies necessary to navigate the interconnected and multicultural world in which we live.

The study of Arabic provides students with the practical instruction in a second language required to function in a nonnative environment, as well as the cultural awareness and intellectual strategies necessary to successfully navigate a foreign landscape.

The B.A. degree in physics is suggested for students wishing to teach physics in high school or to enter graduate or professional schools, such as medical school or law school. The department also offers a special B.A. curriculum for pre-medical students, which includes physics courses that are especially useful for medical students. It is recommended that students interested in teaching high school physics obtain a B.A. physics degree and a secondary education certification.

The Master of Music is an advanced professional degree designed to develop a particular area in music to a high level of specialization. The university offers the M.M. with the following emphases:

• Performance in woodwind, brass, string, or percussion instruments, piano, and voice;
• Music education;
• Choral conducting;
• Musicology;
• Music theory;
• Ethnomusicology;
• Collaborative piano.

Emphasis - Ethnomusicology
The M.M. degree with an emphasis in ethnomusicology is an advanced professional degree designed to give the student a broad research background while also providing a 24-credit specialization. A thesis is required.

The M.A. in Southern studies is an intense, interdisciplinary course of study touching on all facets of Southern life, history, and culture. The program is the only one of its kind in the country, and students can study an array of Southern topics and issues, from Faulkner to the blues, from the Civil War to the civil rights movement, from folk art to fundamentalism.

The General Engineering program at University of Mississippi is heavily rooted in mathematics, science, and core engineering coursework, but offers a breadth and flexibility not offered by other programs in order to enable students to tailor a program of study to suit their interests and career goals.

Learn how to apply science and math to design, construct, operate and maintain solutions to technical problems

A general engineering background provides you with an understanding of the core math, scientific and technical principles needed for engineering. You’ll learn about problem-solving, as well as gain teamwork, leadership and communications skills.

You’ll explore the various engineering directions offered at Ole Miss in your first year in the general engineering program.

With a bachelor degree in engineering, you’ll be equipped for many engineering – and non-engineering – career paths. This could be as a project engineer, medical doctor, lawyer, military, business person and many other opportunities.

In general engineering, you will get:

• Broader horizon – you get the core engineering science principles plus the flexibility to widen your course selection outside of engineering.
• Tailored program – you can choose an emphasis in business, manufacturing, pre-med, and ROTC studies – or one designed around your personal goals.
• Exposure to different disciplines – you can take courses from multiple engineering departments to explore potential career paths.

Art history majors at the University of Mississippi learn about monuments, artists and artistic periods. Students learn art studio fundamentals, understand art theory and criticism, conduct research, and discern the hidden/not-so-hidden ideas behind works of art.

The B.A. in art history equips students with a broad overview of the development of Western and non-Western art. Graduates may pursue a career as a museum curator or educator, an art critic or appraiser, or may continue their education with graduate school in preparation for university teaching.

The University of Mississippi General Business program empowers students to build an academic path tailored to their individual interests. The program produces creative problem solvers and students who easily adapt to the dynamic needs of our global society.

You have a passion, but you want to give yourself options. The General Business program empowers students to blaze an academic path tailored to their interests. It provides you with the fundamental skills to pursue your passion, as a doctor or artist for example, while still preparing you for a business-related career. The program produces creative problem solvers and graduates who easily adapt to the dynamic needs of our global society.

What will you learn?
What do you want to learn? The General Business curriculum includes the core business subjects, an internship or study abroad opportunity, and a minor from another discipline outside the business school. This gives you the flexibility to define yourself according to your vision of the future, while grounding you in global business knowledge usable in any future you choose.