Bachelor of Arts, Major in Advertising

at South Dakota State University USA

The Agricultural Education, Communication and Leadership Major is a multidisciplinary program that provides a strong foundation in agricultural sciences. The major allows students the flexibility to select a plan of study based on their interests and skills by choosing one of three specializations: Education, Communication, or Leadership. Graduates of the Agricultural Education, Communication and Leadership Major - Leadership specialization will be well prepared for employment with agricultural organizations such as breed associations and commodity organizations.

Student Learning Outcomes
Upon completion of the Leadership Specialization of the Agricultural Education, Communication, and Leadership Major, students will:

• Demonstrate knowledge and skill across the broad field of the Agricultural, Food, and Natural Resources industries.
• Demonstrate and apply in-depth knowledge of leadership principles.
• Upon completion of the program students will explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Locate and evaluate information to solve real world problems. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Evaluate core competencies and create plans for effective lifetime learning. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Demonstrate effective written and oral communication skills.
• Evaluate a diverse spectrum of agriculturally related global challenges to communicate culturally responsible solutions to a variety of audiences. (Cross-curricular Skill: Diversity, Inclusion and Equity)

A degree in Journalism prepares students with essential skills including: writing, speaking, critical thinking and technology. Through coursework and experiential learning opportunities, including a required internship, graduates are well-positioned for a wide variety of careers. Students may pursue a B.A. or B.S. in Journalism with coursework in both broadcast and news-editorial journalism. This versatile major prepares students to be digital storytellers, reporters, editors, designers for print, broadcast or online media, photojournalists, or communicators in government, with non-profit organizations or in the corporate world.

Student Learning Outcomes
Students completing the Journalism major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular Skill: Foundational Lifelong Learning Skills; Diversity, Inclusion and Equity)
• Think critically, creatively and independently. (Cross-curricular Skill: Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. (Cross-curricular Skill: Critical and Creative Thinking)
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Inquiry and Analysis; Foundational Lifelong Learning Skills)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis)

The Master of Science degree in Operations Management (MSOM), offered through the Jerome J. Lohr College of Engineering, is a program for professionals interested in expanding their ability to manage technical functions in an organization as the next logical step in their career path.

Students may elect to pursue the traditional thesis route under Option A: this is valuable for individuals who anticipate future graduate work toward achieving the terminal degree in a related field. Most students select the research/design paper route under Option B: this requirement generally takes the form of a project in collaboration with local or regional industry to solve a problem or to improve a system or process. A third option, Option C, is a non-thesis program that provides more coursework in lieu of the research component. Option C requires approval of the faculty advisor.

Regardless of the option selected, the student works with his/her Major Advisor to develop the program of study plan, make consistent progress toward completion of the degree, and to show proficiency in integrating and applying  management concepts through the Final Oral Exam.

Student Learning Outcomes

• Able to analyze information & make appropriate decisions.
• Project management skills: Demonstrate competence in developing, managing and closing out a project (simulated, case study, or practical application).
• Effective communication: Effective use of professional communication skills including interpersonal, written, and in presentations.

Dairy Science is an application of the sciences, engineering and technology, and business toward the study of milk production and processing. The degree is designed to prepare students for a wide range of outstanding, challenging and rewarding career opportunities ranging from industry to private enterprise, government, research and higher education. The Dairy Manufacturing Major - Microbiology Specialization provides a strong biology, chemistry and microbiology focused curriculum for students with a strong interest in pursuing Microbiology related careers within the dairy industry. Students will develop a knowledge base related to the basic physical, biological, microbiological, chemical and engineering sciences, with special emphasis on microbiology, as they are applied to dairy foods.  These sciences are utilized to study the nature and development of dairy products; the unit operations involved in processing and production of quality dairy foods; the causes of deterioration and spoilage, and principles of dairy food preservation.  Students will also be exposed to business operations management as it relates specifically to a dairy processing facility. These skill sets are also utilized by scientists to develop and create approaches for the generation of new dairy food products to assist in feeding the world through provision of products that provide proper nutrition with acceptable taste and texture while maintaining affordability.  Graduates with a degree in Dairy Manufacturing-Microbiology Specialization are well prepared for professional positions within the dairy processing industry or for further graduate study in Dairy Science.

Student Learning Outcomes
Upon completion of the Dairy Manufacturing - Microbiology Specialization curriculum a graduate should be able to demonstrate the following:

• Understanding of the chemistry underlying the properties and reactions of the various components within a dairy food as they are influenced by processing conditions. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving; Integrative Learning)
• Practical proficiency in laboratory techniques associated with the determination of qualitative and quantitative analytical data related to physical, chemical, biological and microbiological aspects of dairy foods and dairy-based ingredients. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Understanding of microbial growth and survival as it impacts the safety, preservation and spoilage of dairy food systems. (Cross-curricular Skill: Critical and Creative Thinking; Information Literacy; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Understanding of unit operations, process control and sanitation protocols as they relate to the production and preservation of dairy-based foods. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Understanding of cleaning and sanitation processes and protocols as they impact the control and assurance of quality in the finished dairy food. (Cross-curricular Skill: Critical and Creative Thinking; Teamwork; Problem Solving; Foundational Lifelong Learning Skills; Integrative Learning)
• Practical proficiency in application of Good Manufacturing Principles (GMP’s), Standard Operating Procedures (SOP’s), and Sanitation Standard Operating Procedures (SSOP’s) as a direct result of exposure to these items in an applied manufacturing environment. (Cross-curricular Skill: Teamwork; Problem Solving; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Understanding of the laws and regulations governing the manufacture and sale of dairy-based food products. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• General understanding of business operations including finance, human resources, inventory management, infrastructure requirements, loss control and purchasing. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Ability to utilize verbal and written communication skills effectively in a group environment. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Intercultural Knowledge; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)
• Ability to apply critical thinking and reasoning skills while ethically applying scientific principles to resolving issues associated with dairy food products and processing systems. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving; Civic Knowledge and Engagement; Ethical Reasoning; Foundational Lifelong Learning Skills; Integrative Learning; Diversity, Inclusion and Equity)

Wildlife and Fisheries Sciences major requirements prepare undergraduate students for careers in wildlife and fisheries conservation and management. Coursework is directed at organisms, natural populations and communities, their habitats and human users. Imbedded in these courses are additional skills that further enable students to be competitive in the natural resources disciplines. These skills include communications, teamwork, leadership, ethics, statistics, technology, global competence, critical thinking, and problem solving. Most employment is with state and federal natural resource agencies. Each state has natural resource agencies that hire students with wildlife and fisheries sciences degrees and multiple federal agencies hire graduates from the program. In addition, employment opportunities exist with local and tribal governments, non-governmental organizations, and private industry. Many undergraduates continue their education by seeking advanced degrees.

Student Learning Outcomes
Upon completion of the Wildlife and Fisheries Sciences major, students will:

• Understand ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Apply natural resource field and lab techniques and contemporary technologies to management of natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving)
• Communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving)
• Display professional and ethical behavior consistent with that expected in a natural resource management field. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Diversity, Inclusion and Equity)

Sociology majors often make strong teachers because of their understanding of how people behave and interact. Students in this specialization gain mastery of sociology by studying and applying contemporary sociological theory and research to social issues such as globalization, social inequality, diversity, family, religion, or population. Additionally, students complete pedagogy courses to prepare for employment in middle school or senior high level teaching.

Student Learning Outcomes
In the Sociology major, students will:

• Apply sociological theories to understand social phenomena. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Critically evaluate explanations of human behavior and social phenomena. (Cross-curricular Skill: Critical and Creating Thinking)
• Apply scientific principles to understand the social world. (Cross-curricular Skill: Ethical Reasoning)
• Evaluate the quality of social scientific methods and data.
• Rigorously analyze social scientific data. (Cross-curricular Skill: Inquiry and Analysis)
• Use sociological knowledge to inform policy debates and promote public understanding. (Cross-curricular Skill: Civic Knowledge and Engagement)

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.

The Agricultural Education, Communication and Leadership Major is a multidisciplinary program that provides a strong foundation in agricultural sciences. The major allows students the flexibility to select a plan of study based on their interests and skills by choosing one of three specializations: Education, Communication, or Leadership. Students specializing in communication take courses in agriculture along with courses in the School of Communication and Journalism.

Graduates of the Communication specialization report agricultural information to farmers and ranchers, consumers, governmental agencies, agribusinesses, commodity groups, and legislators through positions in public relations, sales, marketing, journalism, social media, and the government.

Student Learning Outcomes
Upon completion of the Communication Specialization of the Agricultural Education, Communication, and Leadership Major, students will:

• Demonstrate knowledge and skill across the broad field of the Agricultural, Food, and Natural Resources industries.   
• Demonstrate and apply in-depth knowledge of journalism and mass communication.
• Explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Locate and evaluate information to solve real world problems. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Evaluate core competencies and create plans for effective lifetime learning. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Demonstrate effective written and oral communication skills.
• Evaluate a diverse spectrum of agriculturally related global challenges to communicate culturally responsible solutions to a variety of audiences. (Cross-curricular Skill: Diversity, Inclusion and Equity)

This is a collaborative graduate program leading to the Master of Science degree in Biological Sciences. Departments that cooperate in the program are the Departments of Agricultural & Biosystems Engineering; Agronomy, Horticulture, & Plant Science; Biology & Microbiology; Dairy & Food Science; Natural Resource Management; and Veterinary & Biomedical Sciences. Specializations and emphases are available in the following areas:

• Biology Specialization
• Dairy Science Specialization
• Food Science Specialization
• Microbiology Specialization
• Natural Resource Management Specialization
• Veterinary Medicine Specialization
• Veterinary Microbiology Emphasis
• Veterinary Pathology Emphasis

The masters and doctoral programs in Biological Sciences allow for considerable latitude in the education and training of students. Students interested in advanced studies in the biological sciences will have the opportunity to tailor a program that meets their interest by selecting courses offered by faculty from the participating departments. While the training of most students is largely directed to a single discipline represented within one of the participating departments, cross-discipline training is available. Generally, identification of a major professor with resources to support the student’s dissertation project is required for unconditional acceptance into the program. Therefore, interested persons should make application for program admission well in advance of the anticipated date of enrollment. Please refer to each departmental section for a listing of the graduate faculty and details regarding the areas of study offered in this program. Inquiries should be made directly to the department representing the discipline of interest.

Biological Sciences Program Objectives

Graduates of the Master of Science in Biological Sciences will:

• Have a deep understanding and knowledge of biological principles related to the chosen discipline
• Apply principles into practice in the field or industry setting
• Have an appreciation and working knowledge of scientific research methods in the discipline
• Demonstrate ability to interpret research findings and understand the implications
• Write a coherent thesis or research paper and demonstrate the ability to write a scientific journal paper
• Demonstrate competence in the major course topics covered by the student’s graduate plan of study
• Demonstrate the ability to use ethics in decision making and planning
• Demonstrate information literacy for science-based decision making and lifetime learning

Student Learning Outcomes

• Knowledge of program: Exhibit knowledge concerning biological and/or microbiological systems/sciences at a level appropriate to a M.S. degree holder.
• Communication skills: Be able to effectively express themselves orally and in written form.
• Understand scientific method: Understand the scientific methods and techniques for solving research problems and analyze scientific data using the appropriate statistics.
• Use statistics to analyze data: Be able to use statistics to analyze scientific data.
• Specialization: Specialize in some area of biology, biotechnology and/or microbiology, but still be broadly based in knowledge in cellular and molecular biology.
• Publish research: Be able to conduct and publish scholarly research. (Option A)
• Professional Development: Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The major in Entrepreneurial Studies is designed to enhance entrepreneurial talent by providing students with the knowledge, skills and experiences to think entrepreneurially and create value in our society. The program allows students to cultivate a mindset for thinking creatively and develop the ability to be innovative. The curriculum emphasizes entrepreneurship, business management, and interdisciplinary electives.

Student Learning Outcomes
Graduates will

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.