Bachelor of Science, Major in Advertising

at South Dakota State University USA

The Community and Regional Planning major prepares students for careers in planning agencies where they can attain positions as city managers and community planners at the city, county, state or regional level. The program also qualifies graduates to hold positions in organizations such as housing agencies, community and neighborhood development corporations, economic development agencies, federal agencies and private development firms and foundations. The core requirements consist of such topics as planning theory and law, plan development, quantitative and qualitative skills, and values and ethnics.  The City/Community Design, Environmental, and Land Use emphases give students the opportunities to cultivate specialized knowledge and skills in domains that range from social and political aspects of planning to technical areas based on engineering and design that best prepares them for more focused career pathways.

Student Learning Outcomes
Upon completion of the Community and Regional Planning major, students will:

• Acquire planning process methods by developing tools for stakeholder involvement and community engagement and working with diverse communities. They will acquire skills in governance and participation by appreciating the roles of officials, stakeholders, and community members in planned change. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Demonstrate foundational and specialized knowledge concerning the meaning of planning, planning theory, planning law, and human settlements and the history of planning. (Cross-curricular Skill: Critical and Creative Thinking)
• Understand professional ethics and responsibility by learning the key issues of planning ethics and related questions of the ethics of public decision-making, research, and client representation. (Cross-curricular Skill: Ethical Reasoning)
• Information Literacy (Cross-curricular Skill: Information Literacy)
• Explore the future scenarios by understanding of the relationships between past, present, and future in planning domains, as well as the potential for methods of design, analysis, and intervention to influence the future. They also will demonstrate proficiency in global dimensions of planning by appreciating interactions, flows of people and materials, cultures, and differing approaches to planning across world regions. (Cross-curricular Skill: Inquiry and Analysis)
• Acquire the ability to create and implement plans using integrative tools sound plan formulation, adoption, and implementation and enforcement. They will create sustainability and environmental quality by appreciating natural resource and pollution control factors in planning, and understanding of how to create sustainable futures. They will understand growth and development by appreciating economic, social, and cultural factors in urban and regional growth and change. (Cross-curricular Skill: Integrative Learning)
• Acquire leadership skills by learning how to use tools for attention, formation, strategic decision-making, team building, and organizational/community motivation. (Cross-curricular Skill: Teamwork)
• Demonstrate openness to new perspectives and diverse others, evaluate the complexity inherent to multiple perspectives, and demonstrate the ability to reassess their personal perspective when appropriate, particularly in regard to social justice and equity concerns in planning. (Cross-curricular Skill: Diversity, Inclusion and Equity)

Computer Scientists play key roles in many walks of life in today’s society. Graduates of the program work in many different areas such as; application programmer, network designer, database administrator, information technologist, game development, and many others. CS related jobs are among the ten fastest growing careers that show a lot of promise and opportunity for growth.

Majors complete a core of basic computer science courses that includes the study of programming and algorithms, data structures, database concepts, computer architecture and organization, programming languages, compilers, operating systems, and software engineering. Important courses in closely related fields, e.g., discrete mathematics, digital logic design, scientific computation, and probability and statistics are also taken. Computer Science students are required to study all aspects of computing, including hardware, software, and theory.

The program begins the first year developing a strong foundation in programming, mathematics, and communication. Following this is another year of study in data structures and object oriented programming along with hardware-based courses that provides the student with a firm grasp of the interaction between hardware and software. The junior and senior years include courses that cover the breadth and depth of the field. Students will select a specialization and take technical electives in their chosen area. The capstone of the program is Senior Design I and II, a two-semester sequence taken in the senior year that places every student on a team that designs, builds, tests, and demonstrates a significant computer science/software engineering project. The projects are developed in collaboration with SDSU researchers or industry and provide students’ valuable “real world” team design experience.

Program Educational Objectives
The undergraduate CS program educational objectives are to equip individuals, who after graduation and initial work experience, to

• Provide innovative and state-of-the-art approaches to solving complex technical problems through application of sound computer science principles and make high quality technical decisions based on accumulated knowledge, experience, wisdom and common sense.
• Create positive organizational impact through individual contribution and teamwork with a commitment to working with others of diverse culture and interdisciplinary backgrounds.
• Demonstrate professional stewardship and ethical responsibility and exemplify a productive member of society by serving their communities and society.
• Illustrate initiative and successful career growth through measurable and impactful contributions that strongly support the organization’s core high-level goals, accompanied by lifelong learning through graduate work, professional development, and self-study, leading to increases in organizational responsibility.

Student Outcomes
The program will enable students to attain, by the time of graduation:

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions.
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline.
• Communicate effectively in a variety of professional contexts.
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles.
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline.
• Apply computer science theory and software development fundamentals to produce computing-based solutions.

The Community and Public Health Education program is designed to prepare students in planning, implementing, delivering and evaluating health programs that will improve the quality of life of individuals, groups and communities.

Majoring in Community and Public Health is an excellent foundation for students to apply to various graduate and professional programs, which may include: medical school, physician’s assistant school, chiropractor school, physical therapy school, occupational therapy school, and health administration and counseling.

Student Learning Outcomes

Upon completion of the Community and Public Health major, students will:

• Analyze factors that influence health and illness of individuals, groups or communities. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate the ability to communicate health information, in both oral and written forms, and through a variety of media, to diverse audiences. (Cross-curricular Skill: Intercultural Knowledge)
• Demonstrate knowledge of contributions made by individuals from diverse and/or underrepresented groups to one’s local, national and global communities. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Assess and reflect personal values in relation to current issues and ethical dilemmas within the health profession. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate the ability to locate, use, evaluate and synthesize health information. (Cross-curricular Skill: Information Literacy)
• Students will consider perspectives of diverse groups when planning, implementing and evaluating health programs. (Cross-curricular Skill: Critical and Creative Thinking)
• Productively participate in a group activity. (Cross-curricular Skill: Teamwork)

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.

The American Indian and Indigenous Studies program prepares critical thinkers for living in an interrelated world with the rigorous engagement of Indigenous intellectual traditions, interdisciplinary theories, methods and community engagement. Indigenous languages and narratives provide a grounding for the development of Indigenous leadership. Coursework provides an understanding of American Indian and Indigenous worldviews as lenses to comprehend traditional knowledge and culture, and a basis with which to view the process of colonization and decolonization of Indigenous peoples and lands.

Student Learning Outcomes

Graduates will:

• Identify and analyze the trajectory of colonization and decolonization among Indigenous peoples in the North American context. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Apply a theory of Indigenous worldview to effectively demonstrate cultural difference among Indigenous peoples and between Indigenous and non-Indigenous peoples. (Cross-curricular Skill: Intercultural Knowledge)
• Apply an Indigenous methodological lens towards a research project benefitting Indigenous communities. (Cross-curricular Skill: Integrative Learning)
• Critically analyze and evaluate contemporary Indigenous issues working across academic disciplines to further the process of decolonization and Indigenization. (Cross-curricular Skill: Inquiry and Analysis)
• Analyze the cultural and linguistic translations evident in American Indian and Indigenous Studies to develop decolonizing and Indigenizing discourses. (Cross-curricular Skill: Critical and Creative Thinking)

The Spanish major - Teaching specialization at SDSU consists of language, culture, literature and professional courses to prepare students for teaching careers in primary, middle or secondary schools or for further graduate study.

Student Learning Outcomes
Upon the completion of the Spanish major, students should be able to:

• Speak, read and write Spanish at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the Spanish-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

The Horticulture major is designed to prepare students for careers in nursery production, local food production, landscape, tree management, garden center operation, greenhouse production, or for entry into research and graduate study in horticultural science. Greenhouse facilities and extensive field plots in woody and herbaceous ornamentals, fruit, and vegetables provide students with the opportunity to experience all aspects of plant production and management.

Program Emphases
The Horticulture Major offers four areas of emphasis. Students with an interest in:

• Crop management and production technologies of greenhouse, nursery, fruit, or vegetable crops can tailor their program of studies using the Production Emphasis.
• Careers in managing nurseries, landscape maintenance, arboriculture, garden centers or greenhouse businesses should follow the Business Emphasis.
• Careers in food crop or local food production and marketing should follow the Food Crop Emphasis.
• Pursuing a graduate degree or laboratory science career should follow the Science Emphasis.

Student Learning Outcomes
Upon completion of the Horticulture major, students will:

• Demonstrate a fundamental understanding of basic Horticultural principles and practices.
• Demonstrate the ability to think creatively and to apply critical thinking skills when evaluating and analyzing information. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to learn, develop, and apply skills for the application of existing and emerging knowledge and technologies in Horticulture. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate the ability to apply scientific principles, quantitative skills, and other problem solving skills in Horticulture. (Cross-curricular Skill: Problem Solving)
• Demonstrate knowledge and application of ethical and sustainable practices in the Horticultural fields. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate a fundamental understanding of local food production principles and practices.
• Demonstrate a fundamental understanding of plant identification, selection, use, and maintenance of plant material best suited for conventional and sustainable landscapes.
• Demonstrate the ability to effectively communicate (written, listening and oral) with both scientific and non-scientific audiences.

The Master of Science degree in Operations Management (MSOM), offered through the Jerome J. Lohr College of Engineering, is a program for professionals interested in expanding their ability to manage technical functions in an organization as the next logical step in their career path.

Students may elect to pursue the traditional thesis route under Option A: this is valuable for individuals who anticipate future graduate work toward achieving the terminal degree in a related field. Most students select the research/design paper route under Option B: this requirement generally takes the form of a project in collaboration with local or regional industry to solve a problem or to improve a system or process. A third option, Option C, is a non-thesis program that provides more coursework in lieu of the research component. Option C requires approval of the faculty advisor.

Regardless of the option selected, the student works with his/her Major Advisor to develop the program of study plan, make consistent progress toward completion of the degree, and to show proficiency in integrating and applying  management concepts through the Final Oral Exam.

Student Learning Outcomes

• Able to analyze information & make appropriate decisions.
• Project management skills: Demonstrate competence in developing, managing and closing out a project (simulated, case study, or practical application).
• Effective communication: Effective use of professional communication skills including interpersonal, written, and in presentations.

The history curriculum is adaptable to personal interests and needs, allowing students to explore the past and make connections to the present. Students pursuing a History Teaching Specialization may select either a Bachelor of Arts or Bachelor of Science degree in preparation for careers in various fields related to education. The program also provides a necessary background for graduate work or other specialized training.

Student Learning Outcomes
Students with a major in History will be able to:

• Demonstrate a knowledge of the most important historical events in U.S. History, including an in-depth study of issues facing minorities within the U.S. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate a knowledge of the most important historical events beyond the United States. (Cross-curricular Skill: Intercultural Knowledge)
• Interpret the past in context; contextualize the past on its own terms. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop a disciplined, skeptical stand and outlook on the world that demands evidence and a sophisticated use of information. This includes recognizing the difference between strong and weak arguments based on evidence, seeking use of proper citations and peer review in other works. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate an awareness that knowledge is often incomplete or imperfect, and thus multiple alternatives must be considered and conclusions are subject to change. (Cross-curricular Skill: Critical and Creative Thinking)
• Know the difference between primary and secondary documents, demonstrate how and when to cite in the format of the profession.
• Identify and summarize the historical arguments of other scholars.
• Frame a historical question and develop research strategies to address it, generate historical argument that is reasoned and based on evidence selected, arranged and analyzed. (Cross-curricular Skill: Critical and Creative Thinking)
• Effectively navigate the library and online databases, as well as the archives or in the community for primary sources, peer-reviewed literature and book reviews. (Cross-curricular Skill: Information Literacy)

The focus of the M.S. in Mathematics program is the development of sophisticated mathematical models and their implementation on high performance computing platforms. The curriculum features a balance of application, computation, and theory with particular emphasis in the areas of operations research, computational science, and the development of probabilistic and deterministic models. Areas of faculty and graduate student research activity include computational biology, computational finance, molecular dynamics simulation, operations research, optimization, and Ramsey theory. The program is particularly effective at preparing graduates to work in business, industry, or government as well as preparing students to continue on to the CSS Ph.D. or other Ph.D. program.

Student Learning Outcomes

• Students will understand mathematical or statistical models.
• Students will be able to construct and apply standard mathematical and statistical models.
• Students will be able to solve problems using appropriate software to implement the appropriate models.
• Students will be able to disseminate the results of their work to others.
• Students will be able to apply Argument Deconstruction in mathematics and statistics.