Bachelor of Science, Major in Advertising

at South Dakota State University USA

Conservation Planning and Park Management is an interdisciplinary science that trains students to develop conservation strategies at landscape scales.  This program will prepare students for careers in Park Management, Landscape Conservation Planning, Natural Areas Management, Land Use Planning, and as a Park Ranger, and Interpretive/Naturalist.

Student Learning Outcomes
Conservation Planning and Park Management graduates will:

• Demonstrate understanding of ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Teamwork)
• Demonstrate appropriate use of natural resource field & lab techniques as well as contemporary technology.
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Effectively communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Demonstrate an understanding of the professional and ethical responsibility that is necessary for a natural resource manager. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)

Civil Engineering includes design, construction, and operation and maintenance of highways, airports, buildings, bridges, dams, water supply and distribution systems, waste water collection systems and treatment plants, irrigation and drainage systems, river and harbor improvements and many other infrastructure facilities essential in modern life. Civil Engineers are custodians of the built environment and are responsible for all aspects of the world’s infrastructure.

To prepare students for these responsibilities, the program provides opportunities for them to solve engineering problems, promote original thought, illustrate the work expected of engineers and stimulate interest and enthusiasm for design. Seniors design teams work on comprehensive, open-ended projects involving scope and definition, evaluation of alternatives on the basis of economic, social, environmental, and other factors, concluding with the preparation of a functional design, plans, specifications and final cost estimates.

Program Educational Objectives

The civil engineering program at South Dakota State University is committed to preparing students to achieve the following educational objectives within five years beyond the baccalaureate degree.

• Graduates will have obtained professional licensure or specialized certification.
• Graduates will have engaged in professional development and life-long learning through earning advanced degrees, attending continuing education forums, or active participation in professional organizations.
• Graduates will have become actively involved in their profession, communities, and global society with a trajectory towards leadership positions.

Student Learning Outcomes

The program’s mission and educational objectives are accomplished by providing undergraduate students with an educational program that will result in the following outcomes by the time of graduation:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
• An ability to communicate effectively with a range of audiences
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies

This area of specialization is designed for the person who plans to become a communication educator. While the emphasis is primarily on secondary education, the area can serve as a specialization for teaching higher education as well.

Student Learning Outcomes
Graduates will be prepared to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

Geography is the scientific study of the distribution of both physical and human features of the Earth’s surface. Geographers seek to describe, relate and explain the natural and cultural phenomena that distinguish places around the world. Geographers focus upon “where” and “why” questions concerning the global environment. Geography also functions as a bridge between the natural sciences; its perspective on the location of phenomena makes it unique among the academic disciplines. The process of change is a fundamental theme in geography and the examination of how humankind modifies the Earth is a continual emphasis. The study of geography is thus of vital concern to all citizens and provides graduates with numerous career opportunities in business, education, and government.

The Geography program is designed to provide the student with a general education as well as a concentration in the major field of study. The faculty recommends that majors take several courses in disciplines closely related to their specific area of interest in geography. Those interested in physical geography might register for associated courses in physics, agricultural sciences, botany or other allied disciplines. If one is interested in human geography, course work in sociology, economics, history, political science or foreign language or some other social science might be considered. For technical geography, computer science and mathematics courses are recommended. Qualified students may also enhance their academic experience with participation in the Undergraduate Scholars Program.

Program Emphases

• The Planning Emphasis stresses research techniques and is oriented toward future employment in governmental, industrial, military, or planning positions.
• The Environmental Planning and Management Emphasis is designed to prepare students for careers in governmental, industrial, managerial, recreational areas, and commercial corporations.

Student Learning Outcomes
Graduates with a major in Geography will:

• Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales. (Cross-curricular Skill: Information Literacy)
• Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Apply observations from laboratory and/or field experiences to analyze problems and offer solutions. (Cross-curricular Skill: Inquiry and Analysis; Problem Solving)
• Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information. (Cross-curricular Skill: Inquiry and Analysis)

The Bachelor of General Studies program through the College of Arts, Humanities and Social Sciences is designed for adult and returning students who have already completed significant college credit (at least 60 credits) and want to complete a baccalaureate degree. The Bachelor of General Studies offers students the flexibility to select coursework from a variety of focus areas: agriculture/natural resource management, allied health, business, education, engineering, fine arts, humanities, social science, science/mathematics, technology, and wellness.

Student Learning Outcomes
Each graduate completing the Bachelor of General Studies will:

• Synthesize key findings from various resources, articulate a position, and draw conclusions. (Cross-curricular Skill: Inquiry and Analysis)
• Evaluate available print and electronic resources for reliability and usefulness. (Cross-curricular Skill: Information Literacy)
• Apply knowledge to address a problem and provide a solution or explain a new understanding of the problem. (Cross-curricular Skill: Problem Solving)
• Evaluate the importance of lifelong learning in relation to their life and professional goals. (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Integrate knowledge across various academic disciplines. (Cross-curricular Skill: Integrative Learning)
• Consider the nature and diversity of individuals, organizations, cultures and societies. (Cross-curricular Skill: Diversity, Inclusion and Equity)

The history curriculum is adaptable to personal interests and needs, allowing students to explore the past and make connections to the present. Students pursuing a History Teaching Specialization may select either a Bachelor of Arts or Bachelor of Science degree in preparation for careers in various fields related to education. The program also provides a necessary background for graduate work or other specialized training.

Student Learning Outcomes
Students with a major in History will be able to:

• Demonstrate a knowledge of the most important historical events in U.S. History, including an in-depth study of issues facing minorities within the U.S. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate a knowledge of the most important historical events beyond the United States. (Cross-curricular Skill: Intercultural Knowledge)
• Interpret the past in context; contextualize the past on its own terms. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop a disciplined, skeptical stand and outlook on the world that demands evidence and a sophisticated use of information. This includes recognizing the difference between strong and weak arguments based on evidence, seeking use of proper citations and peer review in other works. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate an awareness that knowledge is often incomplete or imperfect, and thus multiple alternatives must be considered and conclusions are subject to change. (Cross-curricular Skill: Critical and Creative Thinking)
• Know the difference between primary and secondary documents, demonstrate how and when to cite in the format of the profession.
• Identify and summarize the historical arguments of other scholars.
• Frame a historical question and develop research strategies to address it, generate historical argument that is reasoned and based on evidence selected, arranged and analyzed. (Cross-curricular Skill: Critical and Creative Thinking)
• Effectively navigate the library and online databases, as well as the archives or in the community for primary sources, peer-reviewed literature and book reviews. (Cross-curricular Skill: Information Literacy)

The Dairy and Food Science Department provides research opportunities leading to Masters and PhD degrees. SDSU is one of two universities in the US with a Dairy Science Program that offers Dairy Production and Manufacturing majors. It is equipped with excellent laboratories, and a state of the art dairy processing plant which has the capability of processing fluid milk, cheese, butter, ice cream, concentrated and dried products, and other products. It also has a dairy research and training facility where a herd of 300 Holstein and Brown Swiss cattle for teaching and research is maintained. Metabolism and surgical facilities in the Animal Science Complex, and specialized laboratory equipment in the Genomics Lab and other departments on campus, including, Veterinary and Biomedical Sciences, and Health and Nutritional Sciences Programs are also available. Graduate students accepted in the program will have opportunities to utilize these facilities to develop basic and/or applied research programs in dairy product processing, microbiology, chemistry, food safety, dairy cattle nutrition, metabolism, breeding, microbiology of the rumen, immunology, and management, while interacting with well qualified faculty.  The SDSU Dairy Science Program, in collaboration with the Food Science and Nutrition Program at the University of Minnesota and the Food Science and Human Nutrition Program at Iowa State University, is the Midwest Dairy Foods Research Center. This provides graduate students in the manufacturing area a unique opportunity to be involved with current issues and research needs.

Student Learning Outcomes

• Demonstrate adequate presentation and communication skills, including thesis and journal article writing, poster and oral presentation skills.
• Demonstrate information literacy for science-based inquiry and critical review of existing knowledge sources.
• Demonstrate an understanding of scientific methods and application of analytical techniques for solving research problems.
• Develop a deep understanding of experimental design, statistical analysis and use of inferential statistics to make valid judgements based on scientific data.
• Specialize research focus in some area such as dairy manufacturing, dairy microbiology or dairy production, but still be broadly based in knowledge of dairy science.
• Be able to conduct and publish scholarly research. (Option A)
• Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The French Studies program allows students to learn a language, gain intercultural competence, and communicate effectively and appropriately with all people.  Studying French provides models to deal with cultural differences that are applicable in any part of the world, including the U.S Students engage with the contemporary norms that structure societies’ politics, religions, identities, and workplaces, as well as with the heritage and diversity of cultures in the French-speaking world. Students also participate in internships, study abroad, and experiential learning opportunities both locally and internationally. Courses in the French Studies program provide students with the flexibility to pair with another major, and with the skills to function and communicate effectively in any environment, and ultimately, to work competitively in the global marketplace.

Student Learning Outcomes
Upon the completion of the French major, students should be able to:

• Speak, read and write French at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the French-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

A degree in Studio Art prepares majors for careers as fine artists, graduate study in fine arts, and entry-level positions in art and graphic design. The degree focuses on the breadth of general studies combined with visual arts studies where majors receive certificates in one or more of the following areas: Animation, Art History, Ceramics, Painting, Printmaking, Sculpture. A 30-hour visual arts core supports the degree and creates a foundation of success in art related fields.

Student Learning Outcomes
Upon completion of the Studio Art program, students will be able to:

• Apply the basic principles of visual organization, in two and three dimensions, to the creation and the analysis of works of art. This includes the application of fundamental drawing skills, design concepts, color theory, and studio specific applications. (Cross-Curricular Skills: Inquiry and Analysis; Integrative Learning)
• Generate a body of original works of art in their chosen area of specialization that exhibits a coherent set of artistic/intellectual goals. This includes the application of the relevant technologies and media associated with their area of specialization as well as other studio disciplines. (Cross-Curricular Skills: Foundation of Lifelong Learning Skills; Critical and Creative Thinking; Problem Solving; Integrative Learning)
• Analyze and critically evaluate works of art and design from various cultures and historical periods as well as the ability to apply art historical context to their own work. (Cross-Curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Diversity, Inclusion, and Equity)
• Articulate, both orally and written, a critical discourse on their artwork and processes, the artwork of others, and art history through the appropriate application of art and design language and concepts. (Cross-Curricular Skill: Integrative Learning)
• Demonstrate the skills required by professional artists in the communication, documentation, and exhibition of their artwork and experience. (Cross-Curricular Skill: Integrative Learning)

The Community and Public Health Education program is designed to prepare students in planning, implementing, delivering and evaluating health programs that will improve the quality of life of individuals, groups and communities.

Majoring in Community and Public Health is an excellent foundation for students to apply to various graduate and professional programs, which may include: medical school, physician’s assistant school, chiropractor school, physical therapy school, occupational therapy school, and health administration and counseling.

Student Learning Outcomes

Upon completion of the Community and Public Health major, students will:

• Analyze factors that influence health and illness of individuals, groups or communities. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate the ability to communicate health information, in both oral and written forms, and through a variety of media, to diverse audiences. (Cross-curricular Skill: Intercultural Knowledge)
• Demonstrate knowledge of contributions made by individuals from diverse and/or underrepresented groups to one’s local, national and global communities. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Assess and reflect personal values in relation to current issues and ethical dilemmas within the health profession. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate the ability to locate, use, evaluate and synthesize health information. (Cross-curricular Skill: Information Literacy)
• Students will consider perspectives of diverse groups when planning, implementing and evaluating health programs. (Cross-curricular Skill: Critical and Creative Thinking)
• Productively participate in a group activity. (Cross-curricular Skill: Teamwork)