Bachelor of Science, Major in Advertising

at South Dakota State University USA

The Agronomy, Horticulture, and Plant Science Department is an integrated department that includes programs in crop production, entomology, horticulture, plant biotechnology, plant breeding, plant pathology, precision farming, soils, water management, and weed science. The primary goals of the department are to conduct research in these areas, to transmit the results to the public, and to help prepare students for an occupation in these disciplines and to become productive members of a community. Graduate training includes classroom instruction, teaching experience, seminars designed to refine oral and written skills, and meaningful experience in laboratory and field research techniques. Departmental diversity encourages collaborations among disciplines and research programs that support this graduate training.

The major in Graphic Design provides a comprehensive visual communication experience, including mobile technology, interface design, user experience design, animation and motion graphics, product/package design, brand identity design, data visualization design, and entrepreneurship. Graduates of the Graphic Design program will create professional portfolios, engage in real experiences working in industry, and have the opportunity to build strong connections with professionals nationally and internationally. South Dakota State University graduates are prepared to work in almost any field imaginable. A 12-credit visual arts core taken in conjunction with the graphic design sequence supports the degree and creates a foundation for success. Through taking the core and taking 6 additional ART, ARTH or ARTE courses, majors qualify for the Studio Arts Minor adding breadth and depth to the degree.

Student Learning Outcomes

• Acquire core knowledge of graphic design practice.
• Demonstrate fluency in the visual vocabulary and technical skills relevant to Graphic Design – Typography, Grid systems across analog and digital media, visual narratives (photography, illustration, and type-as-image), and conceptualization of the work based on research. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Intercultural Knowledge)
• Imagine and articulate research, conceptualization, and varied solutions (generate effective ideas) to any problem. (Cross-curricular Skill: Critical and Creative Thinking)
• Display innovative synergies of media types across print, screen, packaging and emerging media and excel in one or several of the following Areas of Emphasis: Print, Packaging & Environmental, Interaction Design, Media Fluency, Motion.
• Demonstrate the ability to function as an effective member of a team. (Cross-curricular Skill: Teamwork)
• Demonstrate the professional awareness and physical preparation necessary to enter the design workspace. (Cross-curricular Skill: Critical and Creative Thinking; Information Literacy; Problem Solving; Intercultural Knowledge; Integrative Learning)

The goal of the B.S. in Human Development and Family Studies is to provide an interdisciplinary approach to study and work with individuals and families. This program draws from theory and research that examines the process of human development across the lifespan and the dynamic interaction of family members. Students pursuing the B.S. in Human Development and Family Studies gain knowledge and experience in the science of human growth and development, human interaction, and family relationships. Graduates work in careers that promote healthy development and positive family functioning across the lifespan, such as: a Social Services Case Worker, Provider at Residential Treatment Center, Youth Organization Worker, Program Director for Youth, Family or Senior Citizen Center.

Student Learning Outcomes
In the Human Development and Family Studies major, students will:

• Identify the effects of diverse environments on the development of individuals and families. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Apply human development and family theories and concepts to the experiences of individuals, couples, and families. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply human development and family theories to explain and improve individual growth and family interaction. (Cross-curricular Skill: Problem Solving)
• Reflect on their experience of participating in community-based programs. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Demonstrate effective written and oral communication skills in a group setting. (Cross-curricular Skill: Teamwork)

The Department of Pharmaceutical Sciences offers courses and research opportunities in pharmaceutical and biomedical sciences leading to the M.S. degree in Pharmaceutical Sciences. The didactic courses, along with the research concentration in a specific area of pharmaceutical sciences, provide a strong foundation for academic, industry and other research careers. The program places a strong emphasis on comprehensive and high quality graduate education and research experiences for the students. The M.S. degree is offered as thesis (Option A) and non-thesis (Option B) options.

Student Learning Outcomes

Graduates of the M.S. in Pharmaceutical Sciences will:

• Demonstrate knowledge of key fundamental concepts in the pharmaceutical and biomedical sciences.
• Apply pharmaceutical and biomedical science knowledge and research techniques to drug discovery and development.
• Retrieve and critically evaluate the scientific literature.
• Utilize effective written and oral communication skills.
• Demonstrate professionalism and ethical conduct.

The English Education Specialization requires 39 hours in English and linguistics courses and is designed to prepare the student for a career in high school or middle school teaching. Students preparing for careers in secondary education will also complete the required education courses for teacher certification.

Student Learning Outcomes
The English department’s B.A. program prepares students to become innovative professionals and global citizens by teaching them to read closely and critically, write creatively and persuasively, and explore the beauty and value of diverse literatures and cultures.

• Analyze texts closely and critically, using key literary terms and concepts to interpret how the specific elements of a text contribute to its larger meanings. (Cross-Curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Integrative Learning)
• Identify significant texts, authors, periods, movements, genres, theories, or modes from literary history, explaining how literary texts engage with their historical, cultural, aesthetic, or ideological contexts. (Cross-Curricular Skills: Inquiry and Analysis; Integrative Learning)
• Identify key theoretical ideas, concepts, or methodologies and apply them to the reading and writing of texts. (Cross-Curricular Skills: Critical and Creative Thinking; Integrative Learning)
• Write argumentative, creative, and reflective texts that demonstrate focus, content, structure, evidence, style, and grammar appropriate to their rhetorical contexts. (Cross-Curricular Skills: Critical and Creative Thinking; Integrative Learning)
• Conduct scholarly research that incorporates the use of library resources and discipline-specific databases; the evaluation and integration of secondary sources; and the documentation of primary and secondary sources using MLA style.  (Cross-Curricular Skills: Information Literacy; Inquiry and Analysis)
• Explain how literature both reflects and enriches the diversity of human experience through its exploration of the ways in which race, ethnicity, religion, gender, sexuality, ability, or class shape identity and influence perception. (Cross-Curricular Skills: Critical and Creative Thinking; Inquiry and Analysis; Integrative Learning; Diversity, Inclusion, and Equity)

Wildlife and Fisheries Sciences major requirements prepare undergraduate students for careers in wildlife and fisheries conservation and management. Coursework is directed at organisms, natural populations and communities, their habitats and human users. Imbedded in these courses are additional skills that further enable students to be competitive in the natural resources disciplines. These skills include communications, teamwork, leadership, ethics, statistics, technology, global competence, critical thinking, and problem solving. Most employment is with state and federal natural resource agencies. Each state has natural resource agencies that hire students with wildlife and fisheries sciences degrees and multiple federal agencies hire graduates from the program. In addition, employment opportunities exist with local and tribal governments, non-governmental organizations, and private industry. Many undergraduates continue their education by seeking advanced degrees.

Student Learning Outcomes
Upon completion of the Wildlife and Fisheries Sciences major, students will:

• Understand ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Apply natural resource field and lab techniques and contemporary technologies to management of natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving)
• Communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving)
• Display professional and ethical behavior consistent with that expected in a natural resource management field. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy; Diversity, Inclusion and Equity)

The Department of Biology and Microbiology provides students with a wide range of opportunities for advanced study. The graduate faculty offer expertise and graduate student advisement in subdisciplines from molecular biology through ecology. Faculty members are very successful in obtaining extramural funds to support graduate student projects. Graduate students have modern research laboratories, equipment and field research sites available to carry out their research projects. The learning environment, scholarly excellence and quality of teaching are areas of strength in the department’s Graduate Program.

Student Learning Outcomes

• Program content: Graduates will demonstrate fundamental knowledge in biological or microbiological sciences broadly focused on cellular and molecular biology concepts and will specialize in specific area of biology, microbiology or molecular biology.
• Content – Research: Graduates will carry out research and scholarly activity in analysis of scientific data using statistics.
• Communication skills: Graduate will demonstrate effective oral and written communications skills in expressing and reporting scientific findings and concepts.
• Intellectual and critical thinking: Graduates will demonstrate effective intellectual and critical thinking traits.

The specialization in Agricultural Economics is an applied field of economics concerned with the application of economic theory in optimizing the production and distribution of food, biofuel and fiber. Students develop analytical and critical-thinking skills, and are well prepared for careers in agricultural policy analysis, natural resource stewardship, or future graduate study. The curriculum emphasizes economic theory, agricultural economics, quantitative methods, and agricultural and biological sciences electives. This program also provides strong preparation for students who wish to pursue a graduate degree in economics, agricultural economics, law, or related fields.

Student Learning Outcomes
Graduates will

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.

The Department of Natural Resource Management offers graduate programs in both Biological Science with a Specialization in Natural Resource Management and Wildlife and Fisheries Sciences. Both degree programs award M.S. and Ph.D. degrees.

Wildlife and Fisheries Sciences

The M.S. degree program in Wildlife and Fisheries Sciences is intended to educate students for management-level positions with state and federal agencies, private companies, and for the pursuit of higher academic degrees. By using specifically identified coursework and mentoring, we strive to assist students in developing their intellectual capabilities in working with natural resources and people. In addition, each student must propose and conduct an original scientific investigation. Placement rates for M.S. graduates into positions as fisheries biologists, wildlife biologists, and other natural resource positions with state and federal agencies is extremely high.

Student Learning Outcomes

• Be knowledgeable regarding biological systems at a level appropriate to a M.S. degree holder.
• Be able to effectively express themselves orally and in written form.
• Understand the scientific method of solving problem.
• Be computer and statistically capable.
• Be specialized in some area of wildlife or fisheries, but still be broadly based in knowledge.
• Be able to conduct scholarly research.
• Understand the relationships between biological information and socioeconomic factors.
• Demonstrate professional development, especially in regard to the need for continued learning after their degree program.
• Develop a concern and feeling for the natural resources of the world.

The Data Science major prepares students to use the power of data to help organizations of all sorts and society as a whole to make better decisions.  Students learn to use mathematics, statistics, and computational tools to analyze data of all sorts, and learn to communicate the results of their analysis in order to produce the greatest positive impact.  Graduates are prepared for any post-graduation outcome including immediate entry into the professional world or further study in a pursuit of a M.S. in Data Science.

Student Learning Outcomes
Upon completion of the Data Science major, students should be able to:

• Apply concepts and methods from Calculus and Linear Algebra. (Cross-curricular Skill: Inquiry and Analysis; Information Literacy)
• Work as part of a team to solve a complex Data Science problem. (Cross-curricular Skill: Teamwork)
• Gather requirements from professional contexts and translate them into a clearly articulated data analysis problem. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Identify, gather, and prepare data necessary for analysis (Cross-curricular Skill: Inquiry and Analysis)
• Select the optimal combination of mathematical, statistical, and computing techniques necessary to solve a problem. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving)
• Conduct analysis in a manner that produces well-understood and reproducible results and avoids common analytical and ethical problems associated with data analysis. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving)
• Interpret and communicate results in the optimal combination of written, graphical/visual, and verbal means, to provide actionable intelligence to the stakeholder. (Cross-curricular Skill: Problem Solving)
• Appreciate the value of and work efficiently with a diverse group of individuals. (Cross-curricular Skill: Diversity, Inclusion and Equity)