Bachelor of Arts, Major in Public Relations

at South Dakota State University USA

Learning one or more foreign languages is about much more than just grammar and structure of languages.  To learn a language is to engage with the heritage of entire civilizations, as well as with the contemporary norms that structure societies’ politics, religions, identities, and workplace, in order to communicate more effectively.  Furthermore, language study provides models for dealing with cultural differences that are applicable in any part of the world, including the U.S., taken together, courses offered in Spanish at SDSU prepare students with the skills to function and communicate effectively in any environment.

Student Learning Outcomes
Upon the completion of the Spanish major, students should be able to:

• Speak, read and write Spanish at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the Spanish-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

The Leadership and Management of Nonprofit Organizations major will prepare students for jobs in the nonprofit sector. Through the Leadership and Management of Nonprofit Organizations (LMNO) program, students will be empowered to become successful professionals who work to advance the quality of life in communities. The program prepares students with opportunities to increase their abilities and skills in the work of leadership to enhance nonprofit organizations. Students will develop a basic understanding of the nonprofit sector, the role of philanthropy in the United States, and introduce the history, philosophy, ethics, and organizational structure of nonprofit and social service agencies. Students will apply fundraising, volunteer management, financial management, leadership and team development techniques.

Upon completion of the undergraduate program, students may also earn the Certified Nonprofit Professional credential with the Nonprofit Leadership Alliance organization. This certification requires students to have knowledge and experiences in 10 different competencies areas. Those competency areas are: Communication, Marketing, and Public Relations; Culture and Diversity; Financial Resource Development and Management; Foundations and Management of Nonprofit Sector; Governance, Leadership, and Advocacy; Legal and Ethical Decision Making; Personal and Professional Development; Program Development; Volunteer and Human Resource Management; and Future of the Nonprofit Sector.

Graduates will be prepared to obtain positions with local, national, and international nonprofit organizations or employers outside of the nonprofit sector. Examples of these positions include executive director of a nonprofit; marketing and public relations; fundraising and resource development; human resources director of a nonprofit; volunteer recruitment and management; community and economic development; program development, management and evaluation; and financial administration and management. Students graduating with the LMNO major may be employed by for-profits in their public affairs, community relations, or corporate responsibility departments or in the consultant industry.

Student Learning Outcomes
Leadership and Management of Nonprofit Organizations graduates will:

• Apply knowledge of fundamental nonprofit management terms, theories, and skills.
• Demonstrate and apply in-depth knowledge of leadership theories.
• Demonstrate the ability to function as an effective member of a team.
• Demonstrate respect and understanding towards diverse cultures and beliefs of individuals and communities. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Explain the importance of and show evidence of ethical and professional behaviors. (Cross-curricular Skill: Ethical Reasoning)
• Design, implement, and evaluate projects for a variety of audiences. (Cross-curricular Skill: Problem Solving; Civic Knowledge and Engagement)
• Demonstrate effective written and/or oral communication skills to appropriate audiences.

This area of specialization is designed for the person who plans to become a communication educator. While the emphasis is primarily on secondary education, the area can serve as a specialization for teaching higher education as well.

Student Learning Outcomes
Graduates will be prepared to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

This is a collaborative graduate program leading to the Master of Science degree in Biological Sciences. Departments that cooperate in the program are the Departments of Agricultural & Biosystems Engineering; Agronomy, Horticulture, & Plant Science; Biology & Microbiology; Dairy & Food Science; Natural Resource Management; and Veterinary & Biomedical Sciences. Specializations and emphases are available in the following areas:

• Biology Specialization
• Dairy Science Specialization
• Food Science Specialization
• Microbiology Specialization
• Natural Resource Management Specialization
• Veterinary Medicine Specialization
• Veterinary Microbiology Emphasis
• Veterinary Pathology Emphasis

The masters and doctoral programs in Biological Sciences allow for considerable latitude in the education and training of students. Students interested in advanced studies in the biological sciences will have the opportunity to tailor a program that meets their interest by selecting courses offered by faculty from the participating departments. While the training of most students is largely directed to a single discipline represented within one of the participating departments, cross-discipline training is available. Generally, identification of a major professor with resources to support the student’s dissertation project is required for unconditional acceptance into the program. Therefore, interested persons should make application for program admission well in advance of the anticipated date of enrollment. Please refer to each departmental section for a listing of the graduate faculty and details regarding the areas of study offered in this program. Inquiries should be made directly to the department representing the discipline of interest.

Biological Sciences Program Objectives

Graduates of the Master of Science in Biological Sciences will:

• Have a deep understanding and knowledge of biological principles related to the chosen discipline
• Apply principles into practice in the field or industry setting
• Have an appreciation and working knowledge of scientific research methods in the discipline
• Demonstrate ability to interpret research findings and understand the implications
• Write a coherent thesis or research paper and demonstrate the ability to write a scientific journal paper
• Demonstrate competence in the major course topics covered by the student’s graduate plan of study
• Demonstrate the ability to use ethics in decision making and planning
• Demonstrate information literacy for science-based decision making and lifetime learning

Student Learning Outcomes

• Knowledge of program: Exhibit knowledge concerning biological and/or microbiological systems/sciences at a level appropriate to a M.S. degree holder.
• Communication skills: Be able to effectively express themselves orally and in written form.
• Understand scientific method: Understand the scientific methods and techniques for solving research problems and analyze scientific data using the appropriate statistics.
• Use statistics to analyze data: Be able to use statistics to analyze scientific data.
• Specialization: Specialize in some area of biology, biotechnology and/or microbiology, but still be broadly based in knowledge in cellular and molecular biology.
• Publish research: Be able to conduct and publish scholarly research. (Option A)
• Professional Development: Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The Department of Geography and Geospatial Sciences offers graduate students the opportunity to earn a Master of Science Degree. The curriculum, organized through formal courses, seminars, internship experiences, and supervised research, is designed to prepare students for positions in such professional areas as planning, remote sensing, geographic information sciences, government service, research, business, and teaching. The program also is designed to provide students with the education needed to pursue further graduate study. Students seeking this degree are expected to select courses that will provide a sound foundation in geography (philosophical, physical and human, and research techniques) supported, if appropriate, by courses outside the department. Students may also seek out opportunities such as the cooperative program with the EROS Data Center and/or internships, generally available with planning districts, governmental agencies, business, and industry.

Student Learning Outcomes

• Critical thinking: Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales.
• Critical thinking: Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship.
• Problem solving: Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Written communication: Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Creative thinking: Apply observations from laboratory and/or field experiences to analyze problems and offer solutions.
• Creative thinking: Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context.
• Inquiry and analysis: Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information.

The Department of Animal Science offers graduate programs leading to the Master of Science and Doctor of Philosophy degrees in Animal Science, or the Doctor of Philosophy degree in Biological Sciences. Faculty and graduate students are actively involved in basic and/or applied research in the fields of nutrition, reproductive physiology, animal breeding and genetics, meat science, gastrointestinal microbiology and animal production.

With the multi-disciplinary approaches towards production efficiency, product enhancement, and basic science graduate students gain strong skill sets. The graduate programs are administered in collaboration with the Departments of Animal Science, Dairy Science, Veterinary and Biomedical Sciences, and Agricultural and Biosystems Engineering. The Department is committed to providing graduate students with quality educational and research experiences and preparing them to meet the challenges of a competitive job market upon graduation.

This program allows for considerable latitude in the education and training of students. Identification of a major professor with resources to support the student’s thesis project is required for unconditional acceptance into the program. An advisory committee will be formed for each student. The advisory committee will work with the student to design a unique and individualized plan of study to meet the interests and needs of the student. While the training of most students is largely directed to a single discipline represented within one of the participating departments, cross-discipline training is available and encouraged.

Student Learning Outcomes

• Communication skills: Demonstrate effective written and oral communication skills
• Apply methods and interpret results: Apply scientific method, experimental design, statistically analyze data, and interpret results
• Demonstrate technical methods: Demonstrate a proficiency in technical methods necessary to conduct research in their field
• Professional Ethics: Demonstrate an understanding of professional ethics
• Critical thinking: Critically evaluate data and solve problems in their field
• Diversity and inclusion: Relate with people of diverse backgrounds with integrity and professionalism

A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.

Student Learning Outcomes

Students completing an advertising major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Apply tools and technologies appropriate for the communications professions in which they work.

The study of Political Science examines political processes, governments, and international relations. The Bachelor of Science and Bachelor of Arts degrees in Political Science prepare graduates for a career in government - at state, local and federal levels, private sectors, advocacy organizations including political parties, and non-profit agencies. It is a flexible degree that offers multiple career tracks. Many of our students successfully pursue advanced degree in law school and other graduate programs.

Student Learning Outcomes
Students with a major in Political Science will:

• Demonstrate knowledge of concepts, theories and methods of political science, political systems beyond the United States, and political issues facing traditionally underrepresented communities. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Develop critical thinking skills by a) including a disciplined, skeptical outlook on the world; b) assessing multiple - and often countervailing - theoretical perspectives, and c) recognizing the difference between strong and weak arguments based on evidence. (Cross-curricular Skill: Inquiry and Analysis)
• Understand international perspectives, a necessary prerequisite to becoming active and responsible global citizens. (Cross-curricular Skill: Intercultural Knowledge)
• Express themselves effectively through oral and written communication. This includes framing scholarly questions and developing discipline appropriate research strategies to address them. (Cross-curricular Skill: Information Literacy; Problem Solving)

The Ecology and Environmental Science major includes a strong core in biological and physical sciences and a variety of elective courses that allow students to follow different career paths within the major. Most students enrolled in this major are planning careers with state and federal natural resource agencies, consulting firms and industry. Predefined emphases are available to support careers in ecological informatics and analysis, watershed management, ecology, analytical laboratory analysis and health.  Students seek employment with state or federal environmental monitoring and regulatory agencies or private consulting firms immediately following graduation.  Many go on to pursue graduate degrees in conservation, ecology and environmental science.

Student Learning Outcomes
Upon completion of the Ecology and Environmental Science major, students will:

• Understand ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Diversity, Inclusion and Equity)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Apply natural resource field and lab techniques and contemporary technologies to management of natural resources. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)
• Communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Diversity, Inclusion and Equity)
• Display professional and ethical behavior consistent with that expected in a natural resource management field. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

The major in Economics provides rigorous training in economic theory and quantitative methods. Students develop analytical and critical-thinking skills, and are well trained for careers in policy analysis, financial analysis, business, or law school. Students may choose the general economics major in which they will customize their program of study by selecting electives in economics, finance or policy, or they can pursue the specialization in Agricultural Economics through the College of Agriculture, Food & Environmental Sciences.  This program also provides strong preparation for students pursuing a graduate degree in economics, law, or a related field.

Student Learning Outcomes
Graduates will

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.