Bachelor of Science, Major in Public Relations

at South Dakota State University USA

A major in Communication Studies prepares students to understand the central role that communication plays in people’s lives. Graduates of this program will receive the training, expertise and background that will promote professional success in a wide variety of career areas where communication is a critical requirement.

Student Learning Outcomes
Graduates in Communication Studies will be able to:

• Describe the Communication discipline and its central questions by employing communication theories, perspectives, principles, and concepts. (Cross-curricular Skill: Inquiry and Analysis)
• Engage in Communication inquiry. (Cross-curricular Skill: Inquiry and Analysis)
• Create and critically analyze messages appropriate to the audience, purpose, and context. (Cross-curricular Skill: Critical and Creative Thinking)
• Demonstrate the ability to accomplish communicative goals (self-efficacy). (Cross-curricular Skill: Foundational Lifelong Learning Skills)
• Prepare for ethical public influence that embraces differences. (Cross-curricular Skill: Civic Knowledge and Engagement; Diversity, Inclusion and Equity)

The major in Agricultural Business prepares students to excel in the challenging environment of the modern agricultural industry. Graduates are creative, adaptable, and well educated in economics and management. The program combines education in management and economics with a strong technical knowledge in production agriculture and skills in problem solving. The curriculum emphasizes economic theory, agricultural business management, quantitative methods, and agricultural and biological science electives. Students interested in pursuing a graduate degree in agricultural economics, agri-business, or related fields are well prepared by this degree program.

Student Learning Outcomes

Graduates will:

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.

The Mathematics degree program provides an outstanding educational experience to students interested in any of the wide range of excellent career or graduate school choices available in the mathematical sciences. The undergraduate mathematics curriculum is organized into three cores: the General Education Core, the Mathematics Core, and the Professional Core. Options for the Professional Core are the Computational Science Concentration, the Financial Engineering Curriculum, the Open Concentration, and the Mathematics Education Specialization. The flexible, specialized paths are available that lead to the best career options open to mathematicians and statisticians.

Student Learning Outcomes
Upon completion of the Mathematics major, students will be able to:

• Apply concepts and methods from Calculus and Linear Algebra. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Analyze, evaluate, and create mathematically rigorous arguments.(Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking)
• Use contemporary mathematical, statistical, and educational software and technology to create models, analyze data, or explain concepts as appropriate for student’s focus. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving)
• Work as part of a team to solve a complex mathematical or statistical problem.
• Demonstrate mathematical independence by critically reading, understanding and re-explaining mathematical, statistical, or mathematics pedagogy resources. (Cross-curricular Skill: Information Literacy)
• Communicate complex mathematical, statistical, or mathematics pedagogical ideas clearly and succinctly both in writing and verbally as appropriate for student’s focus. (Cross-curricular Skill: Inquiry and Analysis)
• Exhibit strength in at least one career-focused or graduate school preparatory area of mathematics or statistics. (Cross-curricular Skill: Critical and Creative Thinking)
• Understand and appreciate the contributions to the field of mathematics and statistics by a diverse group of individuals and how the student fits and works in this group. (Cross-curricular Skill: Diversity, Inclusion and Equity)

The German Teaching specialization at SDSU consists of the same aims and content as the German B.A. In addition, teaching candidates are given training in the most current professional standards and methods for teaching excellence in Germanic language and cultures. Former candidates have gone on to teach in public and private schools and have gone for further training in order to teach English as a Second Language and prepare for University-level teaching.

Student Learning Outcomes
Upon the completion of the German major, students should be able to:

• Speak, read and write German at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the German-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

The Electronics Engineering Technology Bachelor of Science degree program blends theory with an extensive hands-on, lab-based course sequence. The program has three key components: electronics foundations, advanced electronics applications, and applied management. The goal is to prepare graduates to use be proficient in using, developing, and troubleshooting electronic devices, networks, and controls. Electronics technology courses include circuits, analog and digital systems (intro and advanced), networking, programming, microcontrollers, industrial controls and PLCs, circuit board design, power systems, and communication systems. The program also includes courses in computer programming, project management, quality systems management, and statistics.

Program Educational Outcomes
SDSU Electronics Engineering Technology graduates will become professionals who:

• Achieve positions of increasing responsibility or leadership with employers, professional organizations, or civic organizations as an indicator of professional competence, demonstrate the ability to communicate effectively, and successfully function in team environments;
• Apply principles of mathematics, science and management and use appropriate technology to solve current and future problems in the field of electronics technology; and,
• Complete licensure, certification, short courses, workshops, and/or advanced degrees to be effective technical managers in the global business environment.

Student Learning Outcomes
EET graduates have:

• An ability to apply knowledge, techniques, skills and modern tools of mathematics, science, engineering, and technology to solve broadly-defined engineering problems appropriate to the discipline; (Cross-curricular Skill: Inquiry and Analysis)
• An ability to design systems, components, or processes meeting specified needs for broadly-defined engineering problems appropriate to the discipline; (Cross-curricular Skill: Problem Solving)
• An ability to apply written, oral, and graphical communication in broadly-defined technical and non-technical environments; and an ability to identify and use appropriate technical literature;
• An ability to conduct standard tests, measurements, and experiments and to analyze and interpret the results to improve processes; and
• An ability to function effectively as a member as well as a leader on technical teams. (Cross-curricular Skill: Teamwork)

The program provides coursework on campus, in classroom, laboratory, and in field-based settings.  The EET program has three dedicated electronics labs for bench work, circuit testing, and project fabrication.

Conservation Planning and Park Management is an interdisciplinary science that trains students to develop conservation strategies at landscape scales.  This program will prepare students for careers in Park Management, Landscape Conservation Planning, Natural Areas Management, Land Use Planning, and as a Park Ranger, and Interpretive/Naturalist.

Student Learning Outcomes
Conservation Planning and Park Management graduates will:

• Demonstrate understanding of ecological and environmental principles required for management of natural resources for multiple-uses, including (but not limited to) wildlife habitat, water management, ecosystems services, recreation, and livestock production. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Problem Solving; Civic Knowledge and Engagement)
• Describe how natural resource management fits into the context of society and how societal factors (e.g., economics, policy, laws, regulations, attitudes, behaviors, norms) influence natural resource management. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Lead and work with others as appropriate to successfully manage natural resources. (Cross-curricular Skill: Teamwork)
• Demonstrate appropriate use of natural resource field & lab techniques as well as contemporary technology.
• Analyze and critically evaluate data and other information. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Effectively communicate (both written and orally) with both scientific and non-scientific audiences. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)
• Demonstrate an understanding of the professional and ethical responsibility that is necessary for a natural resource manager. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Information Literacy; Teamwork; Problem Solving; Civic Knowledge and Engagement)

The Food Science program offers excellent opportunities for graduate level coursework and research leading to academic or industry careers in Food Science.  Graduate students receive advanced preparation related to food processing, product development, and food safety.  Food Science is a multi-disciplinary program that is administered by the Department of Dairy and Food Science, but may also include such diverse areas as animal science, food grain processing, and agricultural & biosystems engineering.

Student Learning Outcomes

• Exhibit knowledge concerning food science at a level appropriate to a M.S. degree holder.
• Demonstrate adequate presentation and communication skills, including thesis and journal article writing, poster and oral presentation skills.
• Demonstrate information literacy for science-based inquiry and critical review of existing knowledge sources.
• Demonstrate an understanding of scientific methods and application of analytical techniques for solving research problems.
• Develop a deep understanding of experimental design, statistical analysis and use of inferential statistics to make valid judgements based on scientific data.
• Specialize research focus in some area of food processing, food product development, food microbiology or food safety, but still be broadly based in knowledge in food science.
• Be able to conduct and publish scholarly research. (Option A)
• Demonstrate professional development and competence so that they may enter the work force in academia or industry.

The major in Business Economics combines the analytical rigor of an economics degree with the practical skills of a management degree. Students can tailor the program to their interests by choosing from a variety of electives in areas such as accounting, business law, decision science, entrepreneurship, economics, finance, management, and marketing.  Career opportunities for Business Economics majors include management, finance, banking, sales, real estate, and marketing. The Business Economics major also serves to prepare students for graduate work in law, economics, and business.

Student Learning Outcomes
Graduates will:

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.

Psychology is the discipline concerned with the study of behavior and mental processes. The teaching specialization prepares students to qualify for certification to teach psychology in one of thousands of schools nationwide.  Students pursuing this specialization should contact the College of Education and Human Sciences before their junior year.

Student Learning Outcomes
In the Psychology - Teaching Specialization, students will:

• Express fundamental knowledge and comprehension of major concepts in psychology. (Cross-curricular Skill: Inquiry and Analysis)
• Apply scientific reasoning to psychological issues/problems. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving; Ethical Reasoning)
• Show an understanding of diversity and ethical/social responsibility in professional settings. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Write competently in APA style. (Cross-curricular Skill: Information Literacy)
• Demonstrate oral competency. (Cross-curricular Skill: Information Literacy)

The Operations Management (OM) program has been designed to prepare students to manage operations and resources including people, equipment, facilities, finances, and processes. The OM program is an applied management program tailored to entry-level positions of responsibility in manufacturing, technical services companies, suppliers to manufacturers, and/or industrial sales.

There are two emphases for the OM program. The Manufacturing emphasis includes Lean, quality management systems, process development, workplace safety, supply chain management, and industrial controls. Students may elect to pursue an additional professional certification at graduation. The Electronics emphasis prepares students to work as supervisors or project team leaders in industries that manufacture, service, or develop electronic devices or distributed systems. Courses include circuits, digital & analog devices, networks, microcontrollers, PCBs, industrial controls, and PLCs.

Program Educational Outcomes
SDSU Operations Management graduates will become professionals who:

• Achieve positions of increasing responsibility or leadership with employers, professional organizations, or civic organizations as an indicator of professional competence, demonstrate the ability to communicate effectively, and successfully function in team environments (Professional Responsibility and Teamwork);
• Apply management, mathematics and science principles, and appropriate technology to the solution of current and future problems in the field of operations management, and (Problem Solving); and,
• Complete licensure, certification, short courses, workshops, or advanced degrees in technical, professional, or management subject areas to enhance their abilities in operations management practice and the global business environment (Professional Growth).

Student Learning Outcomes

Operations Management graduates will have:

• An ability to identify, formulate, and solve broadly defined technical or scientific problems by applying knowledge of mathematics and science and/or technical topics to areas relevant to the discipline. (Cross-curricular Skill: Inquiry and Analysis)
• An ability to formulate or design a system, process, procedure, or program to meet desired needs
• An ability to develop and conduct experiments or test hypotheses, analyze and interpret data and use scientific judgement to draw conclusions. (Cross-curricular Skill: Problem Solving)
• An ability to communicate effectively with a range of audiences
• An ability to understand ethical and professional responsibilities and the impact of technical and/or scientific solutions in global, economic, environmental, and societal contexts. (Cross-curricular Skill: Ethical Reasoning)
• An ability to function effectively on teams that establish goals, plan tasks, meet deadlines, and analyze risk and uncertainty. (Cross-curricular Skill: Teamwork)
• An ability to understand the value of diverse perspectives in the workplace. (Cross-curricular Skill: Diversity, Inclusion & Equity)