Master of Mass Communication

at South Dakota State University USA

The Hospitality, Tourism, and Event Management program develops visionary leaders through excellence in student-centered education, skill development, research, service, and collaboration with global hospitality and tourism industries. The curriculum exposes students to many aspects of the hospitality industry and instills in them the critical skills required for the modern workplace. Students complete two professional practicum experiences while pursuing their degree, which provides introductory and supervisory level industry experience. Students are exposed to many aspects of the hospitality industry and to instill in them the critical skills required in today’s workplace.

The Spanish major - Teaching specialization at SDSU consists of language, culture, literature and professional courses to prepare students for teaching careers in primary, middle or secondary schools or for further graduate study.

Student Learning Outcomes
Upon the completion of the Spanish major, students should be able to:

• Speak, read and write Spanish at the Intermediate-High or Advanced level, developing solid competence in the language needed for everyday life and advanced narrative skills in the past, present, and future. (Cross-curricular Skills: Intercultural Knowledge; Inquiry & Analysis; Information Literacy)
• Demonstrate understanding of and growth in the skills required for intercultural communication and competence and life-long learning. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity; Critical & Creative Thinking)
• Identify the cultural perspectives of the Spanish-speaking world’s civilizations and their cultural products, such as literatures, arts, institutions, pop cultures, etc. and compare the cultural frames that determine everyday life in French- speaking cultures and the U.S. (Cross-curricular Skills: Intercultural Knowledge; Critical & Creative Thinking; Inquiry & Analysis; Information Literacy)
• Adapt behavior to a variety of cultural contexts through critical analysis of cultural frames. (Cross-curricular Skills: Intercultural Knowledge; Creative & Critical Thinking; and Diversity, Inclusion and Equity)
• Articulate the value of their language and cultural studies and apply this knowledge in future employment. (Cross-curricular Skill: Intercultural Knowledge; Diversity, Inclusion and Equity)

The Master of Arts in Communication and Media Studies is a broad-based graduate degree for students with an undergraduate degree in communication studies, media studies, or related areas. Coursework emphasizes the intersections of academic and professional approaches to understanding, creating, and evaluating messages across contexts. Core coursework covers the foundations of the communication and media studies disciplines (including relevant theories and methods), explores cross-platform communication, and offers applied coursework in either professional communication or media law.

Students who pursue Option A (thesis) complete an additional 9-12 credits of elective coursework and an independent, theoretically-based study that generates new disciplinary knowledge and prepares them for advanced graduate work. Students who pursue Option B (project) complete an additional 15-18 credits of elective coursework and an independent, applied project that addresses a practical issue using skills related to students’ chosen career fields.

Student Learning Outcomes

A graduate with a specialization in Communication Studies will be able to:

• Demonstrate excellent communication skills across various platforms (written, oral, and digital) that are tailored to the professions, audiences, and purposes they serve. (Transferable Skill: Career Preparedness)
• Conduct research and/or evaluation projects using appropriate qualitative and/or quantitative methodologies.
• Understand the theoretical foundations of the field and generate new, creative insights or contributions to one’s academic or professional field.
• Identify the impact of history, diversity, and intersectionality of social identities on human communication and mass media within personal, professional, organizational, and societal contexts.
• Use current and emerging technologies effectively to adapt fundamental critical thinking and storytelling skills to the interconnected world with digital, networked media.
• Practice professional ethics, as well as principles of freedom of speech and expression, within one’s academic or professional field.

The major in Economics provides rigorous training in economic theory and quantitative methods. Students develop analytical and critical-thinking skills, and are well trained for careers in policy analysis, financial analysis, business, or law school. Students may choose the general economics major in which they will customize their program of study by selecting electives in economics, finance or policy, or they can pursue the specialization in Agricultural Economics through the College of Agriculture, Food & Environmental Sciences.  This program also provides strong preparation for students pursuing a graduate degree in economics, law, or a related field.

Student Learning Outcomes
Graduates will

• Be able to use analytical methods to make effective decisions. (Cross-curricular Skills: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)
• Be able to communicate effectively. (Cross-curricular Skill: Information Literacy)
• Be able to evaluate matters of ethics in the profession and the culture more broadly. (Cross-curricular Skills: Ethical Reasoning; Diversity, Inclusion and Equity)
• Have the requisite body of knowledge in management and economics.

The American Indian and Indigenous Studies program prepares critical thinkers for living in an interrelated world with the rigorous engagement of Indigenous intellectual traditions, interdisciplinary theories, methods and community engagement. Indigenous languages and narratives provide a grounding for the development of Indigenous leadership. Coursework provides an understanding of American Indian and Indigenous worldviews as lenses to comprehend traditional knowledge and culture, and a basis with which to view the process of colonization and decolonization of Indigenous peoples and lands.

Student Learning Outcomes

Graduates will:

• Identify and analyze the trajectory of colonization and decolonization among Indigenous peoples in the North American context. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Apply a theory of Indigenous worldview to effectively demonstrate cultural difference among Indigenous peoples and between Indigenous and non-Indigenous peoples. (Cross-curricular Skill: Intercultural Knowledge)
• Apply an Indigenous methodological lens towards a research project benefitting Indigenous communities. (Cross-curricular Skill: Integrative Learning)
• Critically analyze and evaluate contemporary Indigenous issues working across academic disciplines to further the process of decolonization and Indigenization. (Cross-curricular Skill: Inquiry and Analysis)
• Analyze the cultural and linguistic translations evident in American Indian and Indigenous Studies to develop decolonizing and Indigenizing discourses. (Cross-curricular Skill: Critical and Creative Thinking)

This major prepares students with essential written and visual communication, critical thinking, strategy, design, and research skills for careers in public relations and marketing communications.

Student Learning Outcomes
Students completing a public relations major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.   (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)

Apply tools and technologies appropriate for the communications professions in which they work.

The Community Development specialization provides students the opportunity to study with leading educators and researchers from several different universities representing a diversity of fields including Community and Regional Planning, Architecture, Sociology, American Indian Studies, Economics and Natural Resources. This program is designed for people doing community development work in non-profit organizations, colleges, communities, community organizations and governments. The program welcomes those working in all areas to help communities and regions build their capacity for an inclusive, sustainable future; those who volunteer their time and resources to support community; and most of all those with a passion for working toward a brighter future and a willingness to share their experience and wisdom with others via the Internet community.  A student guide to the program is available upon request.

Student Learning Outcomes

• Professional knowledge of community development (CD) theory, methods, practices, and ethics.
• The ability to create and implement planning and action for community change toward more prosperity for all.
• Communication skills appropriate for both academic and public audiences.

Agricultural and Biosystems Engineering is the science of engineering applied to the products and processes of agriculture and related industries. Design projects solicited from industry provide students with relevant “real world” design experience.  This provides hands on learning in variety of technical areas such as natural resource management, irrigation and drainage, water resources development, machine dynamics and design, precision agriculture, agricultural power, properties and processing of biological materials, environmental control for livestock, indoor air quality, structures, control and disposal of agricultural wastes, computers, or instrumentation. To earn the Bachelor of Science Degree in Agricultural and Biosystems Engineering, students must have an average grade of “C” or better in courses taken and required in the ABE curriculum and take the Fundamentals of Engineering examination prior to graduation.

Program Educational Objectives

• To produce engineers that become competent in methods of analysis involving use of mathematics, fundamental physical and biological sciences, engineering sciences, and the computer skills needed for the practice of agricultural and biosystems engineering.
• To produce engineers that develop design skills, including the ability to think creatively, to formulate problem statements, to communicate effectively, to synthesize information, and to evaluate and implement problem solutions.
• To produce engineers that become capable of addressing issues of ethics, safety, professionalism, cultural diversity, globalization, environmental impact, and social and economic impact in engineering practice.
• To produce engineers that will contribute to agricultural profitability though the development, adaptation, and proper use of improved and safer engineering technologies, production systems, and management practices.

Student Outcomes

Graduates of the Agricultural and Biosystems Engineering program will have:

• An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
• An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors.
• An ability to communicate effectively with a range of audiences.
• An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts.
• An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives.
• An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions.
• An ability to acquire and apply new knowledge as needed, using appropriate learning strategies.

The M.S. in Nutrition and Exercise Sciences provides an opportunity to specialize in Nutritional Sciences or Exercise Science. Students are prepared for careers in clinical, industry, or research fields. A partial list includes clinical dietitians, public health nutritionists, research dietitians, clinical exercise physiology, strength and conditioning, research assistants or coordinators, instructors, or public health officials.

Student Learning Outcomes

• Apply foundational knowledge and skills in the theory and application of nutrition and exercise sciences to professional practice, education, and research.
• Develop effective written and oral communication skills.
• Critically analyze and synthesize scientific evidence to defend a position.
• Demonstrate effective career preparedness.

The Agronomy, Horticulture, and Plant Science Department is an integrated department that includes programs in crop production, entomology, horticulture, plant biotechnology, plant breeding, plant pathology, precision farming, soils, water management, and weed science. The primary goals of the department are to conduct research in these areas, to transmit the results to the public, and to help prepare students for an occupation in these disciplines and to become productive members of a community. Graduate training includes classroom instruction, teaching experience, seminars designed to refine oral and written skills, and meaningful experience in laboratory and field research techniques. Departmental diversity encourages collaborations among disciplines and research programs that support this graduate training.