Master of Mass Communication

at South Dakota State University USA

The Human Sciences (M.S.) - Developmental Sciences (DS) Specialization provides students with graduate training in an interdisciplinary field that examines human development across the lifespan in cultural, social, and family contexts. Students will complete advanced coursework in the areas of child, adolescent, and adult development with an emphasis in multiculturalism, diverse learners, and learning sciences. The specialization provides advanced training for individuals working in outreach and advocacy, health, and human services, education, and businesses and corporations.

Student Learning Outcomes

• Human Development - Students will demonstrate a comprehensive knowledge and understanding of the major human development domains.
• Diversity - Students will demonstrate a comprehensive knowledge of multicultural and pluralistic trends, including characteristics and concerns within and among diverse groups nationally and internationally.
• Integration of Developmental Science - Utilizing practice, prevention, and policy, students will demonstrate a comprehensive understanding of the developmental sciences.
• Communication - Students will demonstrate critical and innovative thinking.

The M.S. in Nutrition and Exercise Sciences provides an opportunity to specialize in Nutritional Sciences or Exercise Science. Students are prepared for careers in clinical, industry, or research fields. A partial list includes clinical dietitians, public health nutritionists, research dietitians, clinical exercise physiology, strength and conditioning, research assistants or coordinators, instructors, or public health officials.

Student Learning Outcomes

• Apply foundational knowledge and skills in the theory and application of nutrition and exercise sciences to professional practice, education, and research.
• Develop effective written and oral communication skills.
• Critically analyze and synthesize scientific evidence to defend a position.
• Demonstrate effective career preparedness.

The Animal Science program provides instruction in livestock breeding, feeding, management, selection, evaluation, and marketing, along with meat science, and equine studies.  Courses emphasize the principles of genetics, nutrition, physiology, and meats as they affect production and management of livestock and animal products.  Beef cattle, horses, sheep and swine are the primary species discussed in courses.

The specialization allows students to focus their studies on Industry, Science, or Food Animal Health.  The Industry specialization provides flexibility for students to complete courses and minors in related areas of interest. The Science and Food Animal Health specializations are designed to meet course requirements of the Pre-Veterinary Medicine curriculum for the SDSU Professional Program in Veterinary Medicine and some other veterinary schools.

Student Learning Outcomes
Upon completion of the Animal Science major with a Science Specialization, students will:

• Acquire knowledge of the core sciences and best management practices that are the foundation of animal science and husbandry.
• Demonstrate effective written and oral communication skills using a variety of mediums and with various audience types.
• Demonstrate the ability to function as an effective member of a team. (Cross-curricular Skill: Teamwork)
• Develop fact-based comparisons of both sides of contemporary issues that impact diversity, inclusion, equity, and professional ethics as related to animal agriculture. (Cross-curricular Skill: Information Literacy; Ethical Reasoning; Diversity, Inclusion and Equity)
• Interpret, critically evaluate, and apply information in order to recognize problems and create solutions. (Cross-curricular Skill: Inquiry and Analysis; Critical and Creative Thinking; Problem Solving)

The Master of Science degree in Operations Management (MSOM), offered through the Jerome J. Lohr College of Engineering, is a program for professionals interested in expanding their ability to manage technical functions in an organization as the next logical step in their career path.

Students may elect to pursue the traditional thesis route under Option A: this is valuable for individuals who anticipate future graduate work toward achieving the terminal degree in a related field. Most students select the research/design paper route under Option B: this requirement generally takes the form of a project in collaboration with local or regional industry to solve a problem or to improve a system or process. A third option, Option C, is a non-thesis program that provides more coursework in lieu of the research component. Option C requires approval of the faculty advisor.

Regardless of the option selected, the student works with his/her Major Advisor to develop the program of study plan, make consistent progress toward completion of the degree, and to show proficiency in integrating and applying  management concepts through the Final Oral Exam.

Student Learning Outcomes

• Able to analyze information & make appropriate decisions.
• Project management skills: Demonstrate competence in developing, managing and closing out a project (simulated, case study, or practical application).
• Effective communication: Effective use of professional communication skills including interpersonal, written, and in presentations.

The Hospitality, Tourism, and Event Management program develops visionary leaders through excellence in student-centered education, skill development, research, service, and collaboration with global hospitality and tourism industries. The curriculum exposes students to many aspects of the hospitality industry and instills in them the critical skills required for the modern workplace. Students complete two professional practicum experiences while pursuing their degree, which provides introductory and supervisory level industry experience. Students are exposed to many aspects of the hospitality industry and to instill in them the critical skills required in today’s workplace.

This major prepares students with essential written and visual communication, critical thinking, strategy, design, and research skills for careers in public relations and marketing communications.

Student Learning Outcomes
Students completing a public relations major will be equipped to:

• Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.   (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
• Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)

Apply tools and technologies appropriate for the communications professions in which they work.

The American Indian and Indigenous Studies program prepares critical thinkers for living in an interrelated world with the rigorous engagement of Indigenous intellectual traditions, interdisciplinary theories, methods and community engagement. Indigenous languages and narratives provide a grounding for the development of Indigenous leadership. Coursework provides an understanding of American Indian and Indigenous worldviews as lenses to comprehend traditional knowledge and culture, and a basis with which to view the process of colonization and decolonization of Indigenous peoples and lands.

Student Learning Outcomes

Graduates will:

• Identify and analyze the trajectory of colonization and decolonization among Indigenous peoples in the North American context. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Apply a theory of Indigenous worldview to effectively demonstrate cultural difference among Indigenous peoples and between Indigenous and non-Indigenous peoples. (Cross-curricular Skill: Intercultural Knowledge)
• Apply an Indigenous methodological lens towards a research project benefitting Indigenous communities. (Cross-curricular Skill: Integrative Learning)
• Critically analyze and evaluate contemporary Indigenous issues working across academic disciplines to further the process of decolonization and Indigenization. (Cross-curricular Skill: Inquiry and Analysis)
• Analyze the cultural and linguistic translations evident in American Indian and Indigenous Studies to develop decolonizing and Indigenizing discourses. (Cross-curricular Skill: Critical and Creative Thinking)

Geography is the scientific study of the distribution of both physical and human features of the Earth’s surface. Geographers seek to describe, relate and explain the natural and cultural phenomena that distinguish places around the world. Geographers focus upon “where” and “why” questions concerning the global environment. Geography also functions as a bridge between the natural sciences; its perspective on the location of phenomena makes it unique among the academic disciplines. The process of change is a fundamental theme in geography and the examination of how humankind modifies the Earth is a continual emphasis. The study of geography is thus of vital concern to all citizens and provides graduates with numerous career opportunities in business, education, and government.

The Geography program is designed to provide the student with a general education as well as a concentration in the major field of study. The faculty recommends that majors take several courses in disciplines closely related to their specific area of interest in geography. Those interested in physical geography might register for associated courses in physics, agricultural sciences, botany or other allied disciplines. If one is interested in human geography, course work in sociology, economics, history, political science or foreign language or some other social science might be considered. For technical geography, computer science and mathematics courses are recommended. Qualified students may also enhance their academic experience with participation in the Undergraduate Scholars Program.

Program Emphases

• The Planning Emphasis stresses research techniques and is oriented toward future employment in governmental, industrial, military, or planning positions.
• The Environmental Planning and Management Emphasis is designed to prepare students for careers in governmental, industrial, managerial, recreational areas, and commercial corporations.

Student Learning Outcomes
Graduates with a major in Geography will:

• Demonstrate foundational and specialized knowledge in both the physical and human sciences and their interconnectedness at local, regional, and global scales. (Cross-curricular Skill: Information Literacy)
• Interpret the ethical consequences of global issues concerning the environment to strengthen commitment to local, national, and global citizenship. (Cross-curricular Skill: Ethical Reasoning)
• Demonstrate proficiency in the application of appropriate geographical technologies and techniques to address issues in the physical and/or human sciences.
• Communicate geographic ideas clearly and effectively (e.g., maps, writing, oral presentations, posters, photos, flowcharts, tables, graphs, and illustrations).
• Apply observations from laboratory and/or field experiences to analyze problems and offer solutions. (Cross-curricular Skill: Inquiry and Analysis; Problem Solving)
• Demonstrate the ability to collect, organize, analyze, and synthesize information about people, places, and environments in a spatial-temporal context. (Cross-curricular Skill: Information Literacy; Problem Solving)
• Explore complex local, regional, and global issues using a geographical perspective to formulate questions and draw informed conclusions that are based on critical scientific analysis and interpretation of information. (Cross-curricular Skill: Inquiry and Analysis)

Landscape Architecture is the art of design, planning, and management of outdoor spaces for human use and habitation. Cultural and scientific knowledge are applied to the use and arrangement of natural and man-made elements with concern for resource conservation, stewardship, and the environment. Graduates work in a wide variety of areas in the landscape industry, as designers and planners in public and private practice, and as environmental designers and managers.

Student Learning Outcomes
Students in the Landscape Architecture program will be able to:

• Collect and analyze site-related data and attributes. (Cross-curricular Skill: Inquiry and Analysis)
• Synthesize findings and analysis into design program and decisions. (Cross-curricular Skill: Inquiry and Analysis)
• Develop and analyze different design concepts and points of view. (Cross-curricular Skill: Critical and Creative Thinking)
• Apply knowledge and skills to address a design problem and provide appropriate solutions. (Cross-curricular Skill: Problem Solving)
• Develop and lead community engagement/improvement projects. (Cross-curricular Skill: Civic Knowledge and Engagement)
• Consider diverse perspectives and user groups when making design decisions. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Address issues of diversity and equity through the design process. (Cross-curricular Skill: Diversity, Inclusion and Equity)

Students in this major are exposed and participate in all aspects of theatre, through a broad-based education. Students will gain practical experience with the newest techniques and technology of theatre. In this major, the hands-on education involves participation in State University Theatre and Prairie Repertory Theatre.

Student Learning Outcomes
In the Theatre major, students will be able to:

• Think conceptually and critically about text, performance, and production. (Cross-curricular Skill: Inquiry and Analysis; Integrative Learning)
• Demonstrate an understanding of playwriting and production processes, aesthetic properties of style, and the way these shape and are shaped by artistic and cultural forces. (Cross-curricular Skill: Inquiry and Analysis)
• Be acquainted with a wide selection of theatre repertory including the principal eras, genres, and cultural sources. (Cross-curricular Skill: Diversity, Inclusion and Equity)
• Develop and defend informed judgments about theatre. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate ability in areas of performance, production, or playwriting appropriate to their individual needs and interests and consistent with the goals and objectives of the program. (Cross-curricular Skill: Problem Solving)
• Understand procedures and approaches for realizing a variety of theatrical styles. (Cross-curricular Skill: Critical and Creative Thinking; Problem Solving)

If applicable, students will be prepared to gain entry level positions:

• In the profession in the areas of design, technology, or stage management, or gain entrance to graduate programs for additional training prior to entering the profession.
• As performers or gain acceptance to graduate programs for additional training or to enter the profession.
• In theatre management, promotions/business or gain acceptance to graduate programs for additional training or to enter the profession.