Bachelor of Science in Applied Communication Studies, Track Option: Public Relations

at Southern Illinois University Edwardsville USA

The Department of Mass Communications offers a graduate program leading to the Master of Science in media studies. The media studies program is designed for students who wish to concentrate in professional media practice (media message design, media campaigns, media policy, marketing communications and management) or media studies (media and politics, media influence, media ethics, media literacy, transnational media, and media representation). These concentration areas reflect the expertise of the department’s graduate faculty, and thus enable students to attain high levels of competency in message design and placement, theoretical application, and research design.

What can I do with a degree in Media Studies?
Recent graduates from the program have applied their degree professionally in television journalism, advertising, public relations, sports marketing and public policy, or have gone on to pursue law and doctoral degrees.

The environmental sciences undergraduate program, in the College of Arts and Sciences at SIUE, is interdisciplinary, and is designed to cultivate students' perspectives of environmental issues, and to provide them with refined knowledge of environmental issues on a local, regional and global scale. The curriculum within the Department of Environmental Sciences will increase students’ technical competence in addressing these environmental issues, their origins, ramifications and resolutions. The program will promote experiential learning and professional education to prepare students for career opportunities in a wide variety of workplaces.

What can I do with a degree in Environmental Sciences?
According to the U.S. Department of Labor, employment of environmental scientists and specialists is projected to grow 8% through 2028, which is faster than the average for all occupations in the U.S. Graduates with a Bachelor of Science or Bachelor of Arts with specializations in environmental health, environmental toxicology and environmental management will have career opportunities in their areas of interest. For example, a licensed environmental health practitioner can be employed for inspection, sampling and reporting for sanitary, food safety, sewage and waste disposal, drinking water, pest control, or industrial hygiene.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Communication and Management
In order to be competitive in this ever-growing global economy, it is important for organizational leaders to have effective communication and managerial skills. A competent manager is cognizant of the importance of an efficient communication system as the building block of strong organizations. In addition to being a source of information for organizational members, communication is a crucial tool for promoting motivation and altering attitudes in order to advance the mission and goals of an organization. Successful managers are equipped to recognize barriers in communication and to strategize and devise preventive ways to avoid those barriers.

The Master of Business Administration (MBA), accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, is designed to develop the professional capabilities of managers working in business. The central objective of the curriculum in the School of Business is to enhance quality and innovation in the analysis, interpretation, and use of information for formulating, communicating and implementing managerial decisions in business organizations. The ethical management of resources in a global environment is emphasized through the curriculum. Required courses in quantitative analysis, and decision making will sharpen the ability of students to apply models and skills, and integrate knowledge across disciplinary areas. Students can select a specialization in business analytics, healthcare administration, management information systems, project management, or a general specialization comprised of four elective courses that will fit their specific career objectives.

What can I do with an MBA?
Students completing the program should be prepared to engage in managerial careers leading to advancement through middle-and upper-level positions in business and nonprofit organizations. Additionally, graduates of the program are qualified for careers in administration or management of business firms; in banking and insurance; and in federal, state and local government agencies, as well as a variety of other settings where knowledge of business functions is required.

Management
The management specialization prepares students for the increasing responsibilities of managerial roles in organizations, and for positions requiring skilled interpersonal interactions. Students can choose from human resources, operations and emerging markets management courses.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Pure Mathematics
Often called the foundation of all sciences, pure, or theoretical mathematics, deals with the science of structure, order, measurements and relationships of objects or groups of objects. Students who like to problem-solve are ideally suited to study mathematics. This degree can lead to rewarding careers in education and finance, as well as a growing array of job opportunities in technology and engineering. Students in theoretical mathematics gain experience understanding large, complex systems. These experiences can then be translated into numerous career opportunities.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Cultural Heritage and Resources Management
Cultural heritage includes intangible resources (ceremonies, oral history and customs) and tangible resources (architecture, artifacts and landscapes) inherited from past generations. The program includes coursework in ethical and legal issues with management of these resources, as well as practical skills, such as mapping and GIS, methods of survey and excavation, document and map analysis, artifact and art duration. Students take courses in two of the participating departments: Anthropology, geography and history.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Medical Technology
This specialization is designed for students who wish to become medical technologists certified by the American Society of Clinical Pathologists. Medical technologists should have a firm understanding of the theory behind the diagnostic tests they perform in the clinical laboratory.

Their responsibilities encompass all clinical laboratory disciplines, such as clinical chemistry, urinalysis, hematology, serology, immunology, blood and organ banking, microbiology, parasitology, and nuclear medicine. As self-motivated, inquisitive scientists, medical technologists contribute to the development of new methods and laboratory instrumentation that aid physicians in preventing and curing disease. Most medical technologists are employed in hospitals, but private laboratories, physicians' offices, government agencies, industrial and pharmaceutical laboratories, and university research programs offer growing opportunities for employment advancements.

The study of history begins with questions about the past; how things came to be as they are or were. These questions can contribute to a greater understanding of ourselves, others and the world in which we live.

Historians approach the study of the past from various perspectives, but all analyze the patterns and causes of change in human thought and action across space and time and the consequences of those changes. Some, working within or across national histories, focus on the trajectory of particular social institutions, such as the family, government, business or religion. Alternately, historians can investigate the historical development of ideologies or of cultural concepts such as race or gender. Historians borrow investigative strategies freely from other disciplines. For some historians, the methodologies of the social sciences become critical tools for the study of the past, while others prefer a historical approach involving the methods of the humanities and literature. Most adopt some mixture of methodologies.

In the College of Arts and Sciences at SIUE, the Department of History emphasizes the study of primary sources beginning with our freshman-level survey labs, through the senior research projects. We also provide numerous opportunities for hands-on learning through class projects and internships at many venues in the greater St. Louis region and in the Metro East. A specialization in applied historical methods is also available for those interested in museums, editing and digital technology. The social science secondary education minor for licensure in teaching is housed in the Department of History.

What can I do with a degree in History?
Traditionally, a bachelor’s degree in history was thought to primarily provide a knowledge base for two careers: licensure in teaching, or as a foundation for attending law school. While teaching and attending law school are still viable options for students with a degree in history, the degree is becoming broadly recognized as a foundation for many other careers. Students are pursuing careers in local, state and federal government, including the Foreign Service and city or town management; nonprofit organizations; politics, including political advising; curatorial and archival management in libraries, museums and art galleries; media, public relations, digital editing and film consulting; and business, in corporate training and development.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Corporate and Organizational Communication
Students who choose the corporate and organizational communication track focus on communication within the context of businesses and other organizations. Effective communication in organizations is necessary both for the attainment of organizational goals and for individual productivity and satisfaction. This track is designed for those who will work in organizational settings and who want to become more effective in their interactions with others for a more successful and fulfilling work life. This knowledge is especially important now that the "world of work" is undergoing such rapid change. In addition to learning, understanding, and applying organizational theories and research, students will develop important organizational skills such as conflict management, decision making, goal setting and team building. Students completing this track will be prepared for careers in a wide variety of organizational settings and roles (sales, management, human resources and training), as well as for graduate study in communication or business.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Sustainability
The integrative studies degree with a focus in sustainability prepares students to apply sustainability concepts, principles and technical approaches to address “green” career needs in a variety of fields. The curriculum integrates sustainable sociology and environmental management, with special focuses on sustainability research, planning and leadership skills, environmental regulation requirements, and community-based sustainable management of natural resources. Through innovative curriculum and training, students will explore institutional, social and environmental approaches to better understand and provide innovative solutions to complex sustainability challenges.