Master of Marketing Research

at Southern Illinois University Edwardsville USA

Graduates of the computer science program at SIUE will typically find careers as software engineers. However, some pursue careers as research scientists, technology infrastructure specialists or technology consultants. In recent years, 80-90% of graduates have accepted a career position before graduation day. The U.S. Bureau of Labor Statistics predicts that demand and salaries for computer scientists and software engineers will continue to increase in the coming decade.

If you have diverse academic interests that span the disciplines and would like to turn these interests into a cohesive program, then the integrative studies program could be for you! Working professionals can also earn a baccalaureate degree to better position them for opportunities for advancement where a baccalaureate degree is required.

Integrative studies is an interdisciplinary program geared toward meeting each student’s personal, academic and career goals, as well as providing knowledge and skills to meet the needs of emerging professions. This program provides students the opportunity to embrace their individuality and widen their perspectives by exploring and making connections between different fields of study. Students design their own program of study, in consultation with a professional advisor and a faculty mentor, and in doing so take responsibility for their education and career planning.

What can I do with a degree in Integrative Studies?
Students graduating with an undergraduate degree in integrative studies will be well prepared to pursue career opportunities in a variety of professional settings, such as advertising, public service, military, sales, human services, ministry, sports promotion, higher education, public relations, and youth development, among others. Graduates will also be prepared to pursue a master’s or professional degree in various fields.

The management information systems (MIS) graduate program is a STEM-designated business program. MIS is an applied business program that focuses on the areas of:

• Information systems
• Software development
• Computer system architectures
• Business intelligence and data analytics
• Information security
• Cloud management
• Related management issues

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Immediate application of new physics knowledge is not what drives physicists, but rather, an inherent curiosity about everything around them. Physics explores the big questions about the universe, and students who are motivated, curious, mathematical, inventive, and wish to explore these big questions will find their place at SIUE. Students in the College of Arts and Sciences are taught by world-class scholars in state-of-the-art laboratories, with small class sizes to help ensure that students are not just faces in a crowded lecture hall. In the Department of Physics, students are welcomed into a community of faculty committed to providing the best education possible.

What can I do with a degree in Physics?
Earning a bachelor’s degree in physics can open many doors. Throughout the United States, approximately one-third of students graduating with degrees in physics go on to graduate school to continue their education in physics or other science disciplines. Our graduates have recently gone on to pursue their education at the University of Arizona, University of Colorado Boulder, and University of New Mexico, as well as other quality programs. Some students, finding the rigor of physics excellent preparation for professional schools, pursue advanced education opportunities in medicine or law.

The Department of Applied Communication Studies, housed in the College of Arts and Sciences, offers a program leading to the master of arts in applied communication studies, with specializations available in corporate and organizational communication, health communication, interpersonal communication, or public relations.

The graduate program in applied communication studies provides students with a broad curriculum, designed to deepen their understanding of communication theory and their ability to analyze, generate and apply communication research, as well as to enhance their knowledge and skills necessary for their development as leaders across an array of communication professions.

What can I do with a degree in Applied Communication Studies?
Graduates with a master's degree in applied communication studies are qualified for careers in business, industry, nonprofit and governmental settings, as well as in higher education (at the community college level). Mastery of communication theory, research methods and application strategies is particularly relevant for students seeking careers in fields such as management, training and development, sales, advertising, public relations, community relations, intra- and inter-organizational communication, consulting, fundraising, event organizing, community health relations, communication training in health organizations, and human resources.

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Economics
The specialization in economics provides students with knowledge of analytical methods for solving basic problems affecting profit and growth of the business organization. In addition, economics offers courses that are fundamental to forecasting, planning, and budgeting. Graduates of the program are qualified for careers in administration and management of business firms, in banking and insurance, and in federal, state and local government agencies.

For the Master of Science in Electrical and Computer Engineering, the School of Engineering offers courses primarily in the areas of:

• Communication systems
• Computer systems
• Computer vision and image processing
• Power and control systems
• IC design
• Signal processing

What can I do with a degree in Electrical and Computer Engineering?
Top-rated companies such as Boeing, Anheuser-Busch InBev and many more hire SIUE graduates. Stand out by earning a graduate degree in electrical and computer engineering. By building on an undergraduate foundation and conducting research alongside expert faculty at SIUE, students can enhance their skills in systems analysis and design, engineering design and development, applications design and technical sales, production and manufacturing, or field service and user training. Many faculty members in the Department of Electrical and Computer Engineering are well-respected consultants outside academia, and are excellent professional resources.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Business
With the digital medium ever morphing and advancing, the music business paradigm is constantly changing. In the midst of this change, business fundamentals remain constant. SIUE provides an atmosphere where students can create and collaborate. The University’s state-of-the-art recording facility gives students a look into the recording-making business and process. Students are given a chance, in simulation, to budget, produce, market, and promote their products. The curriculum covers topics such as music copyright, publishing, management, record labels, arts administration, scoring, music products, and much more.

The Department of Music’s experience and associations help our students become confident in the opportunities that exist in their prospective fields. On- and off- campus internships are available for students to fulfill degree requirements and facilitate networking for further career training.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Applied Communication Studies and Marketing
In the increasingly changing national and international markets, professionals in marketing and communication studies are in high demand, especially if their knowledge and skills cut across industry and specialization areas. A Master of Science in integrative studies with a focus in applied communication studies and marketing from SIUE will equip you with cutting-edge knowledge and skills that will position you for various careers that meld marketing and communication in both the corporate and the nonprofit realms. Effectively managing marketing campaigns is essential for organizations as they seek to solidify and expand market share.