Master of Marketing Research

at Southern Illinois University Edwardsville USA

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Sustainability
The integrative studies degree with a focus in sustainability prepares students to apply sustainability concepts, principles and technical approaches to address “green” career needs in a variety of fields. The curriculum integrates sustainable sociology and environmental management, with special focuses on sustainability research, planning and leadership skills, environmental regulation requirements, and community-based sustainable management of natural resources. Through innovative curriculum and training, students will explore institutional, social and environmental approaches to better understand and provide innovative solutions to complex sustainability challenges.

Sociologists are interested in changing the world. But, we do so by systematically studying society rather than using our biases or assumptions. Once we understand the larger social forces that influence our own behavior and that of others, we can create policies, organizations, and even families that benefit the majority of people rather than the powerful few.

At SIUE, we focus on application. Students in the Department of Sociology participate in hands-on experiences so they can apply what they learn in their classes. Students pursuing general sociology work in communities helping gather data and provide suggestions on how to make those communities stronger. Diversity and social justice students complete internships in nonprofit organizations learning to write grants and help groups find resources. Students specializing in employment relations complete internships in organizations where they help uncover how to make workers more committed and productive. Through systematically gathering information from different groups, sociology can be a powerful tool for the betterment of communities and organizations.

Graduates of the accountancy program are well prepared to become business professionals who understand the environment in which business operates and can analyze how business operations are impacted by economic, social, political and legal environments. Most of our students aspire to become certified public accountants (CPAs), which requires 150 hours of college credit. With this in mind, our Master of Science in Accounting (MSA) program is designed to seamlessly complete the additional 30 hours beyond the 120 hours required for the BSA. For students completing their BSA who have earned at least 150 hours, our undergraduate curriculum meets the requirements to sit for the CPA exam in most states.

For individuals not seeking CPA certification, the Bachelor of Science in accountancy program provides the education required for many careers in the accounting discipline, including financial reporting, internal auditing, tax accounting, managerial accounting and not-for-profit accounting. Students will also be prepared for appropriate professional certifications within these segments of accounting, such as a certified management accountant or a certified internal auditor. According to the Bureau of Labor Statistics, employment of accountants and auditors is projected to grow 4% through 2029.

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.

The Department of Chemistry, in the College of Arts and Sciences, offers several degree programs and active research opportunities in order to satisfy the diverse career goals of our students. At SIUE, students will learn from faculty members who have earned national and international reputations in their respective areas of expertise. The department also has well-equipped laboratories where students can expect to gain experience in the many different disciplines in chemistry and biochemistry. Through the department’s research programs, students may also gain experience in the most current techniques.

What can I do with a degree in Chemistry?
Students earning a degree in chemistry will be well prepared to pursue a variety of careers. According to the Bureau of Labor Statistics, the median annual salary for a chemist with a bachelor's degree was $79,300 as of May, 2020. Chemistry majors work as analysts, environmentalists, criminologists, librarians, patent examiners, production foremen, researchers, writers and teachers. Chemists also find work in sales, and for private companies that produce items such as fertilizers, pharmaceuticals, plastics and semi-conductors. Careers in the public sector can be found in local, state and federal governments, as well as hospitals, high schools, colleges and universities.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Medical Science
The medical sciences specialization, a pre-health professions curriculum, will prepare students for entry into medical, dental, pharmacy, veterinary, optometry, osteopathy, chiropractic, and podiatry schools, as well as into many other allied health programs.

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.

The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format.

The Bachelor of Science in nutrition from the School of Education, Health and Human Behavior focuses on the study of foods and nutrients and their effect on the health of individuals. Housed in the Department of Applied Health, the program combines coursework in both the basic sciences and nutritional sciences to provide students with the preparation needed to excel in a variety of professional nutrition and health settings. An intensive study in biological and physical sciences is emphasized as a basis for understanding the science of nutrition and the relationships between nutrients and human health. Core course requirements focus on human nutrition with areas of study in energy metabolism, proteins, vitamins, minerals, community nutrition, and diet in the prevention and treatment of diseases. At SIUE, the major in nutrition is designed to meet the admission requirements for post-graduate programs in dietetics, as well as admission requirements of most colleges of medicine, nursing, dentistry, optometry, pharmacy and other healthcare professions.

What can I do with a degree in Nutrition?
According to the U.S. Bureau of Labor Statistics, national job growth for dietitians and nutritionists is expected to be 15% through 2026. At SIUE, we provide the curriculum and pre-professional training for students wishing to enter graduate school to pursue programs in nutrition/dietetics on their way to careers as registered dietitians. Students must complete graduate training and 1,200 hours of internship to begin a career as a registered dietitian (RD). The role of nutritionists and dietitians will continue to be important as the understanding of food and nutrition in preventing and treating illnesses becomes more prevalent.

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Management
The management specialization provides students with the knowledge and skills necessary to become effective managers in organizations. The courses in this specialization emphasize the complex nature of organizations and the skills and knowledge necessary to manage human resources, design effective organizational systems, and diagnose and solve organizational problems. In addition, the specialization emphasizes the increasingly global nature of business and coping with change in internal and external environments. The specialization provides the flexibility to accommodate students with a variety of interests and prepares them for managerial careers in private and public sector organizations.

The Department of Chemistry, in the College of Arts and Sciences, offers several degree programs and active research opportunities in order to satisfy the diverse career goals of our students. At SIUE, students will learn from faculty members who have earned national and international reputations in their respective areas of expertise. The department also has well-equipped laboratories where students can expect to gain experience in the many different disciplines in chemistry and biochemistry. Through the department’s research programs, students may also gain experience in the most current techniques.

What can I do with a degree in Chemistry?
Students earning a degree in chemistry will be well prepared to pursue a variety of careers. According to the Bureau of Labor Statistics, the median annual salary for a chemist with a bachelor's degree was $79,300 as of May, 2020. Chemistry majors work as analysts, environmentalists, criminologists, librarians, patent examiners, production foremen, researchers, writers and teachers. Chemists also find work in sales, and for private companies that produce items such as fertilizers, pharmaceuticals, plastics and semi-conductors. Careers in the public sector can be found in local, state and federal governments, as well as hospitals, high schools, colleges and universities.