Master of Science in Business Analytics (STEM)

at Southern New Hampshire University USA

Sociology is the scientific study of social life and the causes and consequences of human behavior, social groups, and societies. The term social life encompasses all interpersonal relationships, all groups, all types of social organizations, and all human culture; past and present. We want our majors to experience Sociology. Our emphasis is on professional practices as well as scholarship, with a career orientation and experiential learning approach. We provide first-person experiences in analyzing and dealing with processes, problems and institutions of society. In a world of globalization and cultural diversity, Sociology is of increased practical importance in many career paths. Partnering with community organizations, the Sociology major emphasizes a hands-on approach to learning.

Graduates of our program seek employment in social services and counseling, management and administrative support, teaching, research, sales, marketing, public relations, criminal justice positions, and many other fields. Our program also prepares students to continue their education to obtain a graduate degree in Sociology or in other areas: for example, entrance into law school or a MBA program

Program Outcomes

• Analyze group behavior through current and emerging sociological theory for a broader understanding of society
• Analyze and employ appropriate sociological research to critically assess published research and develop sociological research proposals that address contemporary social issues
• Evaluate the social construction of realities for their impact on human social interactions and their consequences across cultures
• Develop sociological questions demonstrating versatility of thought and problem-solving skills in addressing contemporary social issues, employing ethical and professional communication of sociological information
• Cultivate the sociological perspective in communicating research interests and career goals in the social sciences
• Analyze social structures and processes within social institutions for recognizing patterns and relationships across cultures

The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.

Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.

Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.

Program Outcomes

• Utilize primary and secondary data to determine the position of a product in the market
• Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
• Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
• Employ effective written and oral communication skills appropriate to the professional marketing context
• Apply legal and ethical principles to marketing activities
• Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

• Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

Investigate the physical world when you earn a Bachelor of Science in Physics from Southern New Hampshire University. This program allows you to immerse yourself in traditional classroom settings to learn about theory, while giving you access to state-of-the-art laboratories to gain the hands-on experience needed for the application of your studies.

As a student in the SNHU program, you’ll learn the fundamentals of physics – as well as get exposure to engineering design and laboratory instrumentation. In addition, you’ll participate in original research and design projects – an ideal way to build up your resume as an entry-level job candidate.

The SNHU physics degree can position you for either an immediate career or further study in graduate school.

The history major provides students with the mental discipline needed for them to assume lives of positive impact in any specific vocational field. In pursuit of this goal, the program cultivates a historical perspective, which is integrative of all fields of human knowledge; analyzes the choices, and consequences of those choices, of various human communities; appreciates the development of wisdom and beauty; develops advanced critical thinking and communication skills through intensive examination of the elements of history (among them texts, images, objects, landscapes) and the crafting of contemporary historical arguments based upon those sources; examines the creation of history through the work of historians; and encourages civic engagement through a deeper and more nuanced understanding of the development of human societies and the importance of competent, creative, and generous leadership in forging peaceful societies.

In addition to the prescribed coursework, students are strongly encouraged to participate in internships and study abroad programs as a way of broadening their intellectual and cultural development and preparing them for success in a wide range of fields.

Program Outcomes

• Demonstrate knowledge of the development of human societies by analyzing and interpreting a variety of sources that provide evidence to support an argument about the past
• Utilize critical thinking skills for formulating effective analysis of appropriate primary and secondary sources
• Develop historical perspectives and arguments and express those arguments in effective and applicable formats
• Practice civic engagement through the application of history in the public realm
• Analyze multiple historical and theoretical viewpoints effectively through an open-minded, empathetic perspective on the past

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders

The MBA concentration in Marketing prepares students for a career in the fast-paced and ever-evolving field of marketing. This concentration provides students with the opportunity to explore market research, advertising, branding, and consumer behavior through various lenses. Students learn how to translate knowledge gained into actionable strategies and implementations within the marketing field.

Explores key advertising, branding and communications strategies. You’ll learn how to analyze consumer behavior, develop data-driven marketing objectives and manage promotional campaigns that inspire action. This specialized program can help prepare you for a variety of leadership roles including brand management, product management, public relations, advertising and sales management.

• Integrate, synthesize, and apply business practices in a marketing context for creating intrapreneurial and entrepreneurial opportunities

Today’s business environment requires professionals to rapidly adapt to change, strategically assess resource constraints, and provide solutions to complex problems related to customers or clients, staff, structure, operations, and shareholders.  A demand exists for business professionals that possess the skills and abilities necessary to effectively make well-informed and strategic decisions to better position their company within the market.

The Master of Business (MBA) program is designed for professionals seeking the tools, knowledge, and analytical skills needed for effective business analysis, decision making, and management in a wide variety of industries and organizations.       

Your experience will include navigating between the ups and downs of a volatile business world.  The MBA program is built around principal areas that are necessary to acquire specific knowledge and skill sets for guiding your business career. The curriculum approach is an integrated one providing an opportunity for immediate application of knowledge from course to course resulting at the end in a fully implementable business plan.  This holistic experience allows you to work on all aspects involved in the development and implementation of an entrepreneurial or intrapreneurial business idea or solution.   As a graduate of the MBA program, you will leave with:

Knowledge of a Specific Discipline: Whether you are interested in finance, marketing, accounting, or another discipline, you are able to customize your MBA program around your interests through selection of a concentration area.   

Effective Research Strategies:  You will learn how to effectively gather, organize, and analyze data and information from a variety of sources.  

Interpersonal Communication Skills: Through written and oral presentations, you will sharpen your ability to connect with people from different cultures and with different perspectives.

Greater Business Awareness: By learning about customs and practices, you will expand your understanding of the business arena, and you will be better equipped to compete in the local and global marketplace.

Thorough Understanding of Critical Business Areas: You will discover how to take a holistic view of business areas by factoring in internal and external influences on decision making such as politics, ethics, law, economic policies, and cultural beliefs, etc.

Foundational coursework may be required for those with an undergraduate degree in a non-business discipline.  A bachelor’s degree with a minimum GPA of 2.75 or higher is required.

Program Outcomes

• Analyze and interpret quantitative and qualitative data to inform and validate organizational decision-making
• Synthesize functional expertise, innovation, leadership and entrepreneurship to develop and foster adaptable strategies for an organization
• Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices
• Lead and collaborate with diverse internal and external stakeholders to cultivate globally aware and culturally responsive teams and organizations
• Drive the creation and implementation of plans that articulate organizational culture, align with ethical and legal standards, and promote sustainable business practices

If you have a knack for organizational skills and keeping track of important details that help things run more smoothly, a Bachelor of Science in Business Administration with a concentration in Operations and Project Management could be for you. This concentration provides a comprehensive overview of what business operations entails, including planning, coordinating use of materials, budgets, timelines and more. You’ll gain exposure to managing day-to-day operations as well as planning and executing a variety of projects in service and manufacturing firms.

The past two decades have generated unparalleled change in business, industry and society. Emerging trends suggest that change is going to continue to be rapid, unpredictable at times and frequently disruptive.

As business and society have grown more complex, the demand for trained managers and leaders has increased. Managers no longer can make business decisions based on hunches or look to old solutions to solve new problems.

Students in the Business Administration Program will learn how to be leaders and managers in this ever-changing and hectic business environment.

Southern New Hampshire University's Business Administration Program emphasizes leadership, communication, accounting, behavioral dynamics and quantitative analysis. These business and management skills, when complemented with the solid foundation provided by the B.A./B.S. Core courses, enable students to become successful managers.

Program Outcomes

• Interpret business & societal trends in historical, political, economic, financial, social, cultural, geopolitical, technological context for purpose of leading a business unit.
• Apply cross-cultural awareness & sensitivity designed to facilitate the creation of shared values, attitudes, beliefs.
• Apply social and emotional awareness for the purpose of fostering shared leadership, group process, organizational learning.
• Integrate ethical principles & core personal values into business decision-making.
• Employ change management theories & concepts in various organizational contexts.