Bachelor of Science, Major in Marketing

at Southern New Hampshire University USA

Gain a full understanding of the role that wildlife plays in a stable environment and ecosystem, as well as the important role that humans play in conservation. A Bachelor of Science in Environmental Science with a concentration in Wildlife and Conservation Biology will provide students with a specific, specialized understanding of the many ways that animals influence the world around them, while underlining the importance of conservation. Students will graduate with a firm grasp on the biological sciences.

In addition, students are able to tailor the concentration to align with their specific interests. With courses in ornithology, zoology, botany, animal behavior, and conservation biology, students will have the opportunity to gain a well-rounded understanding of the field or focus on the aspects of the concentration that interest them.

The history major provides students with the mental discipline needed for them to assume lives of positive impact in any specific vocational field. In pursuit of this goal, the program cultivates a historical perspective, which is integrative of all fields of human knowledge; analyzes the choices, and consequences of those choices, of various human communities; appreciates the development of wisdom and beauty; develops advanced critical thinking and communication skills through intensive examination of the elements of history (among them texts, images, objects, landscapes) and the crafting of contemporary historical arguments based upon those sources; examines the creation of history through the work of historians; and encourages civic engagement through a deeper and more nuanced understanding of the development of human societies and the importance of competent, creative, and generous leadership in forging peaceful societies.

In addition to the prescribed coursework, students are strongly encouraged to participate in internships and study abroad programs as a way of broadening their intellectual and cultural development and preparing them for success in a wide range of fields.

Program Outcomes

• Demonstrate knowledge of the development of human societies by analyzing and interpreting a variety of sources that provide evidence to support an argument about the past
• Utilize critical thinking skills for formulating effective analysis of appropriate primary and secondary sources
• Develop historical perspectives and arguments and express those arguments in effective and applicable formats
• Practice civic engagement through the application of history in the public realm
• Analyze multiple historical and theoretical viewpoints effectively through an open-minded, empathetic perspective on the past

Turn your passion for reading and writing into a career. Gain the communication and research skills needed in the workplace today. Learn to think critically and write effectively. Welcome to SNHU's Bachelor of Arts in English.

Classes in this major are generally small. The literature courses, for example, average about 20 students and the writing courses about 15 students, allowing professors to keep the classes engaging, lively and highly interactive. You won't ever find yourself sitting in a huge auditorium, trying to be heard or struggling to follow along with a lecture. In fact, some of the most unique learning opportunities might take place outside the classroom.

Because of SNHU's ideal location in the heart of New England, the birthplace of American literature, professors often build in visits to historic literary sites, such as Walden Pond, to add depth to the subject matter.

In this program, you’ll learn:

• Effective written and oral communication skills. You'll learn how to develop, craft and present ideas and stories that can help you convince, persuade and educate an audience.
• Ability to think critically and creatively. You'll discover how to uncover and dissect various viewpoints in order to create new concepts and stories.
• Broad knowledge of literary classics. You'll gain a unique perspective and understanding of the world by reading, evaluating and discussing literature that has influenced society.
• Proficiency in research strategies. You'll learn proven techniques for pinpointing and analyzing information that helps you build support for your ideas and opinions.

The five-course concentration in Global Business provides students with the competencies and knowledge to understand the challenges facing managers and to allow them to operate successfully in the global environment.  This concentration provides knowledge supporting both international business and international trade.  The concentration covers four distinct areas: Global Management; Trade Finance; Global Marketing; and International Supply Chain Management.  Students also receive practical information on import and export activities.  The campus-based Bachelor of Science Global Business Concentration can help to educationally prepare you for the professional Certified Global Business Professional (CGBP) exam offered by NASBITE International.  Students cannot earn the CGBP certification through SNHU; however, the University is a participant in the CGBP Student Pathway Program, and the content of the concentration aligns with the four primary domains of the exam: Global Business Management, Global Marketing, Supply Chain Management, and Trade Finance.  Please note that completion of the Global Business Concentration program does not guarantee certification.  Students must successfully pass the Certified Global Business Professional exam offered by NASBITE.

Concentration Outcomes

• Identify effective risk management strategies that address the various commercial, political, legal, financial, and cultural risks associated with international trade, contractual relationships and investments.
• Analyze potential international business opportunities using quantitative and qualitative data and research.
• Evaluate how the interaction between cultural, economic, legal, political, and business practices impact organizations in the international environment.
• Apply legal and ethical principles to international business activities.
• Integrate interdisciplinary practices and principles into management decisions in a global environment.
• Apply interdisciplinary knowledge in the areas of management, trade finance, marketing, supply chain management to take the NASBITE Certified Global Business Professional exam.

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

• Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
• Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
• Communicate effectively in a variety of professional contexts
• Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
• Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
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• Apply computer science theory and software development fundamentals to produce computing-based solutions

The Computer Information Systems (CIS) program is an undergraduate major for students who want to design and implement effective solutions to meet organizational and management needs for information and decision support. Graduates of the Computer Information Systems program are poised to take a leading role in shaping our information-based future, in both small and large organizations. Students completing the program through the School of Business will be well grounded in the fundamentals of organization theory, decision making, teamwork and leadership, as well as current and emerging information systems tools and technologies. They will be able to communicate effectively with stakeholders. They will be able to bridge the gap between IT and business units to improve processes and solve challenges now and in the future.  

Program Outcomes

• Utilize business intelligence applications that address a variety of business needs and analyze the underlying data models
• Analyze existing business information systems and identify new systems to meet an organization’s needs
• Develop communication strategies to bridge the IT and business units, using appropriate terminology and language to assist the units in working together effectively
• Apply systems analysis and design and project management concepts to develop and implement systems to support an organization’s goals

The Accounting/Finance degree offers students the course work they need to qualify for careers in the accounting or finance professions. The degree prepares graduates for meaningful employment in accounting, banking, corporate finance, insurance, investments and personal finance.

Program Outcomes

• Identify long-term corporate investment opportunities to increase shareholder value
• Apply theories of asset allocation, security analysis, & portfolio diversification to efficiently manage an investment portfolio
• Demonstrate knowledge of the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Analyze, interpret, and communicate financial and accounting information to various internal and external stakeholders

Today’s business environment requires professionals to rapidly adapt to change, strategically assess resource constraints, and provide solutions to complex problems related to customers or clients, staff, structure, operations, and shareholders.  A demand exists for business professionals that possess the skills and abilities necessary to effectively make well-informed and strategic decisions to better position their company within the market.

The Master of Business (MBA) program is designed for professionals seeking the tools, knowledge, and analytical skills needed for effective business analysis, decision making, and management in a wide variety of industries and organizations.       

Your experience will include navigating between the ups and downs of a volatile business world.  The MBA program is built around principal areas that are necessary to acquire specific knowledge and skill sets for guiding your business career. The curriculum approach is an integrated one providing an opportunity for immediate application of knowledge from course to course resulting at the end in a fully implementable business plan.  This holistic experience allows you to work on all aspects involved in the development and implementation of an entrepreneurial or intrapreneurial business idea or solution.   As a graduate of the MBA program, you will leave with:

Knowledge of a Specific Discipline: Whether you are interested in finance, marketing, accounting, or another discipline, you are able to customize your MBA program around your interests through selection of a concentration area.   

Effective Research Strategies:  You will learn how to effectively gather, organize, and analyze data and information from a variety of sources.  

Interpersonal Communication Skills: Through written and oral presentations, you will sharpen your ability to connect with people from different cultures and with different perspectives.

Greater Business Awareness: By learning about customs and practices, you will expand your understanding of the business arena, and you will be better equipped to compete in the local and global marketplace.

Thorough Understanding of Critical Business Areas: You will discover how to take a holistic view of business areas by factoring in internal and external influences on decision making such as politics, ethics, law, economic policies, and cultural beliefs, etc.

Foundational coursework may be required for those with an undergraduate degree in a non-business discipline.  A bachelor’s degree with a minimum GPA of 2.75 or higher is required.

Program Outcomes

• Analyze and interpret quantitative and qualitative data to inform and validate organizational decision-making
• Synthesize functional expertise, innovation, leadership and entrepreneurship to develop and foster adaptable strategies for an organization
• Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices
• Lead and collaborate with diverse internal and external stakeholders to cultivate globally aware and culturally responsive teams and organizations
• Drive the creation and implementation of plans that articulate organizational culture, align with ethical and legal standards, and promote sustainable business practices

The Bachelor of Science in Business Administration concentration in Management Information Systems provides students foundational knowledge and skills in client systems, enterprise information systems, SQL programming, data and information management, and business intelligence tools and techniques for reporting.  Students in this concentration are prepared to be a liaison between the technical and business aspects of management information systems and contribute to data-driven business decisions.    

Concentration Outcomes

• Apply information management tools and techniques to mine, compile and  analyze data for the purpose of addressing business questions and problems
• Develop effective communications using audience appropriate terminology to  relay complex data and management information systems information to stakeholders

The Biology Major integrates practical skills (laboratory and field work) and theoretical education into courses that investigate the diversity and biology of plants, animals, and microbes. This Major is designed to provide students with the knowledge and skills to succeed in careers in the biological sciences, including those in the field of health. It is also a strong foundation for those wishing to go on to teach biology. The curriculum focuses on the structure and function of cells, tissues, and organ systems in living organisms, the evolutionary relationships among all organisms, and on the interactions between living systems and the environment. In research partnerships with our faculty, SNHU students participate in original research projects that utilize cutting edge technologies, as well as traditional field based studies. The hands-on teaching environment and small classroom size at SNHU allows students to investigate their own interests, and to find support for high-quality undergraduate research projects that further develop their proficiency in biology. Our goal is to foster awareness, appreciation, and understanding of biology as a diverse and dynamic field, and to prepare students to enter career paths or graduate programs that utilize their skills and knowledge.

Program Outcomes

• Apply principles and concepts from the broad range of biological sciences, including cell biology, genetics, evolution and ecology.
• Design and conduct independent laboratory or field research that is consistent with the standards and practices of research in the biological sciences.
• Collect, evaluate, interpret, and communicate data and information according to the standards of practice in the biological sciences.
• Apply fundamental mathematical tools (statistics, calculus) and physical principles (physics, chemistry) to the analysis of relevant biological situations.
• Assess the ethical dimensions inherent in biological research, especially as it pertains to biotechnology and health science.