Bachelor of Science, Major in Marketing

at Southern New Hampshire University USA

Overview

The marketing field encompasses activities related to: identifying needs of prospective customers, selecting a target market, designing a product, packaging, pricing, advertising, selling, distributing, and servicing products in both domestic and international markets. It is the driving force in business. Therefore, the degree to which companies are able to do it well and respond to customer needs and wants largely determines their success.

Southern New Hampshire University's Marketing Program integrates theory and application. Marketing majors also study general management, finance, organizational behavior, information technology and selected liberal arts courses, ensuring that students learn the tenets of marketing in concert with those disciplines. Domestic and international marketing internships and study abroad programs allow Marketing majors additional opportunities to link marketing theory with practice.

Students will also formulate an ePortfolio and a career portfolio which are included in the coursework of the marketing curriculum.

Program Outcomes

  • Utilize primary and secondary data to determine the position of a product in the market
  • Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
  • Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
  • Employ effective written and oral communication skills appropriate to the professional marketing context
  • Apply legal and ethical principles to marketing activities
  • Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Southern New Hampshire University

Location

Bachelor of Science, Major in Marketing Assistant Fee

$15000

Tuition Fee

$0

Average Cost of Living

$20

Application Fee

Bachelor of Science, Major in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Southern New Hampshire University,USA

Go discover the inner workings and the broad scope of the American justice system through the Bachelor of Science in Justice Studies with a concentration in Crime and Criminology program.

Unlike programs that focus on only one aspect of the justice model, such as law enforcement, the SNHU program provides an overview of the justice system, criminal law, corrections systems, legal and social science research, and more.

Students tailor the program according to their career goals. All students take courses in policing and law enforcement, crime and criminology, and law and legal processes. In light of the professional nature of the justice system, students also are encouraged to explore courses in such aligned areas as business, psychology, sociology, information technology, and political science.

Students may complete the program in the traditional four years. In addition, students may also pursue a four-plus-one program in which they earn both the Bachelor of Science and Master of Science degrees in five years. Our graduate program is delivered online allowing students to continue their studies while satisfying employment and family duties.

Why pursue a BS in Justice Studies at Southern New Hampshire University?

  • Faculty with specialized work experience
  • Internship opportunity that combines traditional research with local agency experience
  • Professionally oriented program
  • Career placement support

48 month

Duration

$ 15000

Tuition

Southern New Hampshire University's Bachelor of Science in Justice Studies presents a systematic vision of the justice system and exposes its majors to the panoply of careers, theories and applications, agencies and institutions that comprise American justice. The B.S. in Justice Studies consists of a core and a series of tracks which allows students to tailor the program toward their career goals. The core lays out the essential knowledge base for Justice Studies majors and reviews the fundamentals of legal and social science research, provides overview courses on the system at large, and instructs on criminal law and correctional systems. The B.S. in Justice Studies emphasizes the full range of justice functions, from policing to corrections, from law to private sector justice. The B.S. in Justice Studies delivers the "professional" perspective in the educational environment, preparing students for future careers in the justice sector.

Program Outcomes

  • Graduates of the Justice Studies program will be able to draw upon theory, research and historical perspective as professionals and apply such into their daily practice
  • Graduates of the Justice Studies program will be able to apply and demonstrate their academic and professional skills as effective communicators, critical and independent thinkers, and analytical problem solvers            
  • Graduates of the Justice Studies program will be socially responsible citizens and professionals who are ethically informed and culturally aware

48 month

Duration

$ 15000

Tuition

The Computer Science Program prepares students for professional careers in the development of software for various industrial and service applications. The program focuses on algorithm development, programming, architecture design, and networks, using relevant industry/service-based projects to apply the basic concepts and theories in computer science. In addition to computer science and mathematics courses, students begin programming during their freshman year and conclude the spring semester by implementing a team-based software development project. This academic study and intensive project-based learning approach continues throughout the four-year program and culminates in a senior capstone software development project or an industry or government internship experience. CETA supports student participation in the annual Consortium for Computing Sciences in Colleges – Northeastern Region (CCSCNE) Conference, and students have the opportunity to present posters on their projects and compete in programming challenges. The College also funds undergraduate student research projects, guided by faculty members, in areas such as mobile application development and outcome assessment software tools. Students also have the opportunity to be involved in related clubs and organizations within the College and on campus.

Program Outcomes

  • Analyze a complex computing problem and to apply principles of computing and other relevant disciplines to identify solutions
  • Design, implement, and evaluate a computing-based solution to meet a given set of computing requirements in the context of the program’s discipline
  • Communicate effectively in a variety of professional contexts
  • Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles
  • Function effectively as a member or leader of a team engaged in activities appropriate to the program’s discipline
  •  
  • Apply computer science theory and software development fundamentals to produce computing-based solutions

48 month

Duration

$ 15000

Tuition

Natural Sciences & Mathematics

Bachelor of Science, Major in Biology (STEM)

The Biology Major integrates practical skills (laboratory and field work) and theoretical education into courses that investigate the diversity and biology of plants, animals, and microbes. This Major is designed to provide students with the knowledge and skills to succeed in careers in the biological sciences, including those in the field of health. It is also a strong foundation for those wishing to go on to teach biology. The curriculum focuses on the structure and function of cells, tissues, and organ systems in living organisms, the evolutionary relationships among all organisms, and on the interactions between living systems and the environment. In research partnerships with our faculty, SNHU students participate in original research projects that utilize cutting edge technologies, as well as traditional field based studies. The hands-on teaching environment and small classroom size at SNHU allows students to investigate their own interests, and to find support for high-quality undergraduate research projects that further develop their proficiency in biology. Our goal is to foster awareness, appreciation, and understanding of biology as a diverse and dynamic field, and to prepare students to enter career paths or graduate programs that utilize their skills and knowledge.

Program Outcomes

  • Apply principles and concepts from the broad range of biological sciences, including cell biology, genetics, evolution and ecology.
  • Design and conduct independent laboratory or field research that is consistent with the standards and practices of research in the biological sciences.
  • Collect, evaluate, interpret, and communicate data and information according to the standards of practice in the biological sciences.
  • Apply fundamental mathematical tools (statistics, calculus) and physical principles (physics, chemistry) to the analysis of relevant biological situations.
  • Assess the ethical dimensions inherent in biological research, especially as it pertains to biotechnology and health science.

48 month

Duration

$ 15000

Tuition

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

  • Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

12 month

Duration

$ 21000

Tuition

The Bachelor of Science in Business Administration emphasizes interpersonal skills, strategic problem solving, and operational principles. Students will gain a strong, comprehensive business education, becoming resourceful and creative thinkers in diverse, professional environments.
 
A hallmark of the degree is the opportunity to apply theoretical knowledge and business skills gained in the program both inside and outside the classroom. Experiential learning opportunities such as simulations and internships are available in some cases to provide additional engagement and help students learn the importance of teamwork, adaptability, and agility in a business context. Additionally, students may benefit from valuable networking opportunities with the alumni community, industry professionals, and regional business partners. Business clubs and professional groups are available to students who would like to connect with faculty and peers and hone their skills.
 
Through the study of problem-solving, communication, collaboration, innovation, and data-informed decision-making, students are prepared to be entrepreneurial thinkers and decision-makers in fast paced, complex environments. Students gain confidence in identifying business opportunities using current tools and technologies, leveraging data to address business needs, and collaborating effectively in a variety of situations.

The program’s core courses provide a well-rounded business administration foundation, and students have the opportunity to dive deeper into specific disciplines to enhance their skill-sets and prepare them to enter a variety of professional fields. In some cases, students may also work with faculty to create a customized pathway in conjunction with the foundation that builds skills to support them in achieving their personal and professional goals. Additionally, the flexibility of elective courses offered in both online and campus based experiences allow students to further explore customizing their educational experience.

Program Outcomes

  • Develop business management approaches that align with organizational philosophies and help build collaborative relationships with diverse teams
  • Problem-solve across functional areas by integrating personal values with ethical, legal, and socially responsible business practices
  • Articulate implications of global and societal contexts on business decisions
  • Recommend strategic and creative business options using data gathered through research and current technological applications
  • Communicate effectively to diverse internal and external audiences to contribute to a positive team climate and address various strategic and operational business needs

48 month

Duration

$ 15000

Tuition

Analyze financial data using quantitative and qualitative techniques and information technology skills for effective problem solving and decision-making

Exposes students to the contemporary challenges of capital markets, investments and corporate finance. You'll examine topics related to commercial banking, short-term financing, financial risk management and portfolio structure. Upon graduating, you’ll be prepared for a number of cross-industry career tracks, including commercial and investment banking, financial analysis and management analysis.

12 month

Duration

$ 21000

Tuition

Gain a full understanding of the role that wildlife plays in a stable environment and ecosystem, as well as the important role that humans play in conservation. A Bachelor of Science in Environmental Science with a concentration in Wildlife and Conservation Biology will provide students with a specific, specialized understanding of the many ways that animals influence the world around them, while underlining the importance of conservation. Students will graduate with a firm grasp on the biological sciences.

In addition, students are able to tailor the concentration to align with their specific interests. With courses in ornithology, zoology, botany, animal behavior, and conservation biology, students will have the opportunity to gain a well-rounded understanding of the field or focus on the aspects of the concentration that interest them.

48 month

Duration

$ 15000

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Science, Major in Sport Management

The growth of sports as a major industry has increased the need and opportunities for well-trained professional managers. A well-rounded business education with a focus on sport management skills is essential in this rapidly growing field.

The mission of Southern New Hampshire University's Sport Management program is to deliver an innovative educational experience grounded in relevant theory and practice that enables students to be successful leaders in the global sport industry. Students couple ten specialized courses in sport management with a strong mix of business and liberal arts courses. Students will have an opportunity to gain practical experience through field experiences with a variety of sport, fitness and recreational organizations.

The Sport Management programs have Program Approval from the North American Association of Sport Management & the National Association of Physical Education for both the Undergraduate and Graduate degrees; and are in the Candidacy Process for accreditation with the Commission of Sport Management Accreditation. Through the national program accreditation the requirements of the major in Sport Management include extensive field experience(s) totaling a minimum of 300 hours. Therefore, students majoring in Sport Management are required to complete SPT 491 which has a minimum GPA requirement of 2.5. Any student with a minor or concentration in Sport Management is encouraged to complete field experience(s) which also have a minimum GPA requirement of 2.5. In order to facilitate this and to ensure that all students are eligible and prepared for their field experience, any student with a Sport Management major, minor or concentration must receive a minimum of a "C" in all required Sport Management courses. Similarly, all students wishing to change their major to Sport Management must complete a brief application process to ensure their understanding of the field experience requirement in the program.

Program Outcomes

  • Recognize management and leadership theory in an applied environment
  • Use management and leadership theory in an applied environment
  • Demonstrate problem solving in an applied environment
  • Formulate connections between classroom learning and practical experience
  • Demonstrate the ability to communicate
  • Understand and practice networking and relationship building
  • Employ ethical frameworks in decision-making
  • Display a professional personal image
  • Use reflection to develop multiple perspectives of self as a professional
  • Demonstrate an awareness of factors that contribute to global sport business issues
  • Apply sport management principles in an international context
  • Analyze the influences of social, cultural, or political institutions on global sport businesses
  • Analyze the role of social responsibility in global sport business
  • Understand the interrelationships between functional areas in sport organizations
  • Employ a strategic analysis to demonstrate an understanding of the forces that a sport business must have in order to achieve its mission
  • Integrate strategic analysis into the strategic planning process
  • Evaluate external and internal factors and the interrelationships affecting decision-making

48 month

Duration

$ 15000

Tuition

The Bachelor of Science in Business Administration concentration in Accounting provides students with the opportunity to develop knowledge and skills in financial accounting practices, preparing students to assess an organization’s financial performance and support stakeholders in decision-making. Students complete the accounting cycle, prepare complex financial statements, identify and correct financial reporting issues, create budgets, and conduct ratio analyses to assess financial information.    

48 month

Duration

$ 15000

Tuition

View All Courses by Southern New Hampshire University, USA

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