Bachelor of Science in Marketing

at University of Delaware USA

The ability to use a foreign language and to employ knowledge about another culture is highly valued by the business and professional communities. Multilingualism and intercultural competence are essential credentials for leadership today in diverse fields. Our graduates choose a variety of career paths: Some become teachers, translators, or interpreters; others are employed in publishing, broadcasting, government, international travel, financial services, or other areas of international business. Opportunities in international marketing, advertising, and other communications industries provide further outlets for language skills, coupled with other expertise acquired in joint or double majors. Some students enter careers with international organizations such as the United Nations, International Red Cross and the World Health Organization, while others go on to advanced degrees in preparation for work in international law, diplomacy, and college teaching.

The biological sciences curriculum helps students develop an understanding of principles governing biological processes that span a continuum from molecules and cells to organisms and ecosystems. In addition to conveying fundamental scientific knowledge, our curriculum aims to provide opportunities for students to understand and use the process of scientific inquiry,  to promote development of students’ critical thinking and problem-solving skills and to help students gain the background essential for making informed decisions about issues that relate to science, technology and the environment.

The B.A. in Biological Sciences provides excellent preparation for advanced study in graduate school or professional programs. The B.S. in Biological Sciences, as well as the B.S. in Biological Sciences with a concentration in Cellular & Molecular Biology & Genetics, offer the opportunity for highly motivated students to pursue the curriculum in greater depth. The B.S. degree in Biological Sciences, with a concentration in Pharmaceutical Sciences, is a joint program with Thomas Jefferson University College of Pharmacy.

By studying geological sciences, you will study the planet, the processes that change our landscapes, the history of life and the interactions between environment and society. You will gain the practical and in-demand skills to collect scientific data, inform policy decisions and study the environmental impacts of things like fracking, oil and natural gas extraction, renewable resources, climate change, and more.  Geological sciences graduates are in high demand with starting salaries ranging from $50,000 to $100,000 annually.

History majors at the University of Delaware explore the past while acquiring skills to shape the future. The major prepares graduates for successful careers in fields from consulting to government, education to the arts and from museums to management. Alums report that our program taught them to analyze complexity and prepared them to communicate their conclusions clearly and convincingly. Effective analysis of documents, objects and ideas from the past requires “historical empathy” — reading with an open mind in ways that foster deep understanding of the perspectives and motivations of others. This kind of open-mindedness prepares our students for more than career success. Students also learn to draw on the wisdom of the past to make meaningful lives for themselves as informed citizens and stewards of our evolving future.

Cognitive science is the interdisciplinary study of the mind as an information processor. It is a relatively new discipline that arose in the mid-20th century from a convergence of conceptual revolutions primarily in psychology, computer science and linguistics. Today, it also draws from fields such as philosophy, neuroscience and anthropology. A central goal of cognitive science is to determine structures and processes that underwrite cognitive tasks such as perception, memory, attention, language and motor control. This, in turn, plays an important role in applied research areas such as artificial intelligence, educational psychology, the science of language and communication.

Anthropologists study us. We learn how and why people and their cultures are both similar and different over time and around the world. Anthropologists study people and primates face-to-face and we study past peoples by exploring fossils and digging archaeological sites. We examine the origins of humans as cultural beings; the processes that create particular cultures; and how cultures change as people, things, and ideas move and encounter others. In our globalized world, we ask how the local influences and shapes the regional, national and global, and in turn, how the global affects the local. Every career today requires understanding of other cultures, and how they influence our complicated, rapidly changing, interconnected human experience. There’s no limit to where you can go with that kind of understanding of our world and its peoples.

A multilingual brain is more agile and better able to solve problems and conflicts. Language learners demonstrate superior cognitive performance throughout their lives.

Over half of the world’s population is bilingual or multilingual, while only one in five U.S. citizens speaks a language other than English. Knowledge of other languages and cultures gives our graduates a competitive advantage in any career, and is highly valued in international business and professional communities. Our graduates choose a variety of career paths in teaching, entertainment and media, government, travel, financial services or international business. Some students enter careers with international or non-governmental organizations such as the International Red Cross or the World Health Organization, while others go on to advanced degrees in preparation for work in international law, diplomacy and college teaching.

UNDERSTAND TODAY'S WORLD — BECOME A GLOBAL CITIZEN

The Global Studies major enables students to succeed in an increasingly globalized society by exposing them to the political and cultural foundations of global issues. Our majors develop an analytical approach to critical issues that appear across national boundaries and cultural regions — examining them from a variety of disciplines. This integrated interdisciplinary program of study prepares majors for a broad range of career paths including government and international business or in international health, humanitarian, environmental, development and other types of non-governmental agencies.

Have you ever considered how governments solve complex problems in areas like immigration, healthcare or environmental protection? In political science education you will learn about national and international politics and policymakers and how to teach political science content at the secondary level. You will learn valuable skills in critical thought, oral and written communication and quantitative reasoning while working toward teaching certification. All majors are required to complete 30 credits of political science coursework including three core courses: Introduction to American Politics, Introduction to Global Politics and Research Methods for Political Science. Beyond the core courses, you will take upper-level courses across the political science catalog, related coursework in economics, history, geography and psychology and professional courses in education. You will also have a student teaching experience.

With the rapid advances in information technologies, the volume of data that are generated has tremendously increased in recent years. The data come from everywhere: online transactions, mobile apps, sensors, video-capturing systems, social media and more, and are arriving at a scale of terabytes (or even petabytes). Businesses gain strategic and managerial insights by gathering, cleaning and analyzing the data.

Program Highlights

The business analytics major teaches you about the theories and methods of analyzing large volumes of data. You will learn how to leverage data to gain competitive advantages and strategic insights in today’s business world. The major focuses on the following critical skill areas:

• Import and pre-process data
• Model and evaluate data
• Visualize and communicate the results

Concentrations
As part of the business analytics major, you will choose a concentration, which focuses on one aspect of business. You will then apply analytics to that concentration. Based on your interests and career goals, choose from:

• Accounting
• Economics
• Finance
• Hospitality
• Management
• Management Information Systems
• Marketing
• Operations Management