Bachelor of Arts in World Languages and Cultures

at University of Massachusetts Lowell USA

The Bachelor of Science in Business Administration with an Entrepreneurship Concentration prepares students to be an "outside of the box" thinker and innovator in today's complex global economy. Using an interdisciplinary focus, students who complete the concentration will:

• Develop the management skills required to identify and launch new business ventures around innovative products, services and technologies.
• Develop an understanding of the concepts and activities associated with entrepreneurship and innovation.
• Understand the financial aspects of an entrepreneurial venture from start-up to "harvest".
• Discover their individual "entrepreneurial spirit" through experiential learning in interdisciplinary classes and the College's Venture Lab.

As a capstone experience in the entrepreneurship concentration, students will develop the essential components of a new venture/new opportunity business plan.

The required courses within the Entrepreneurship concentration consist of:

• Starting a New Venture
• Corporate Entrepreneurship
• Managing Innovation
• Finance for Emerging Business Enterprises

The B.F.A. degree prepares students for careers in studio arts and graphic design. Within these disciplines, students may choose to focus on photography, sculpture, painting, ceramics, animation, 3D modeling, drawing, printmaking or interactive digital media.

The art major is designed to develop a rigorous art practice. Students gain a deep knowledge of the technical and conceptual abilities needed to succeed in the professional world. The Art & Design Department offers the professional degree of Bachelor of Fine Arts (B.F.A.).

Animation and Interactive Media are vibrant and rapidly evolving fields of cultural production. Both of these disciplines play key roles in art (video, installation, net art, etc.), design (user experience, interaction), entertainment (films, games), and communication and journalism (infographics and data visualization). Animation and Interactive Media are two sides of the same coin: the former focusing on time-based narratives and emotional communication and the later involving user feedback and affect. Combining the two disciplines will make each practice stronger and prepare students to become animators, game designers, communicators, and artists.

Assignments focus on sequential imagery techniques as well as interactivity in arts and as arts. In addition to the core courses students can take advantage of courses in web design, motion graphics, animation, interactive design, graphic design, game design, data visualization and advanced independent studies.

The final year, students focus on their capstone project either in animation, interactive media or a combined project. The Senior Studio project is a year-long exploration where students create a self-directed project that reflects their talent and skills using our state-of-the art facilities. In addition, students develop their online portfolio and resume. The capstone project results in excellent portfolios that prepare students for today’s rapidly evolving art world and technology.

The Bachelor of Music in Composition for New Media balances established coursework in musicianship, performance, and liberal arts with hands-on contemporary training in music and sound composition for all facets of commercial and artistic media. Students in this program compose, mix, design, and arrange music and sound assets for movies, web, television, animation, mobile and educational platforms, games, artistic installations, advertising, industrial media, interactive live performance, Virtual Reality systems and related outlets.

Like all music major programs at UMass Lowell, this program requires:

• An entrance audition on an instrument or voice,
• The submission of a portfolio of scores/recordings/creative work, which consists of three media excerpts around 90 seconds each of original compositions, with supplemental materials, which may include documentation, scores, etc. as needed.

The Bachelor of Arts in Digital Media at UMass Lowell helps students turn their talent and passion into careers in the diverse and rapidly expanding field of media production. With an interdisciplinary structure and real-world approach, this program offers a rigorous curriculum taught by industry experts. Students can build their skills and explore their interests through a wide range of courses in video, film, sound production, editing, motion graphics, broadcasting and screenwriting.

The digital media program offers many opportunities for students to gain hands-on experience with regional media companies through professional internships and co-ops in film, TV, animation, marketing and digital production. See examples below.

The Master of Science in Environmental Engineering program at UMass Lowell offers an opportunity to pursue a broad range of interests in the fields of environmental and water resources engineering. The course of study is designed to meet an individual student's interests and career goals. Programs consist of civil engineering courses in

• Water and wastewater treatment,
• Environmental chemistry,
• Hydrology,
• Hydraulics,
• Air pollution control,
• Environmental law and policy,
• And may include courses from allied disciplines such as biological and health sciences, environmental studies, chemistry and work environment.

The Department of Electrical and Computer Engineering (ECE) at the University of Massachusetts Lowell offers graduate programs leading to Master of Science (M.S.), and Doctor of Philosophy (Ph.D.) degrees. Our research is funded by the National Science Foundation, the Air Force Office of Scientific Research, the Defense Advanced Research Projects Agency, the Office of Naval Research and various companies, including Raytheon and Intel.

The Management Concentration focuses on the development of knowledge and skills applicable to professional positions in any functional area of management.

The Management Concentration provides you with the broad range of skills needed to become a highly competent manager in today’s complex global economy. The skills you acquire can be applied in any company and functional area of business. Concentration coursework will assist you to:

• Develop the 21st century leadership skills that are so necessary for company competitiveness and personal advancement.
• Effectively deal with the complex human resource issues that contemporary managers must face every day.
• Develop the team building, project, negotiation and conflict management skills that lead to better problem solving and decision making.
• Skillfully manage your own career by developing strategies that maximize your life-long professional potential.

Management is your choice if you:

• Find challenge in solving the complex organizational issues confronting modern businesses.
• Aspire to lead diverse and often distant business work teams.
• Wish to contribute to the development of competitive and sustainable companies.
• Are interested in combining your studies in one of the School’s other Business concentrations with one that focuses on the key managerial responsibilities necessary for success in any business enterprise.

The Management knowledge and skills you will acquire include: leadership, managing teams and projects, current human resource policies, practices and laws, negotiating, managing conflict, career management and other current and emerging issues in the field.

The pandemic exposed the critical role that public health professionals play to prevent diseases and promote health. With a B.S. in public health, you’ll be prepared for a career that creates healthy communities through education, research and promotion of healthy environments and lifestyles.
The cornerstone of the program is health promotion and disease prevention, rather than on diagnosing and treating illnesses and conditions after they occur.
Public health jobs exist in private industry, organizations, local communities, and state and national settings. We offer the Public Health BS in two options: Community Health/Health Promotion and Health Sciences. See more details below. Students will also attain a foundation of knowledge that is necessary to pursue graduate studies in public health and health sciences.

Health Sciences - Concentration
This option will provide a strong emphasis on health sciences with flexibility in selecting health science courses and electives under academic advisor guidance. Sufficient elective credits are included in health science coursework to allow students the opportunity to select science courses in an area of their interest within a public health framework. This option not only prepares students to work in the field of public health, but could also be used as a pathway to graduate degrees in various areas of health sciences such as direct entry graduate nursing programs, occupational therapy, and post-graduate professional health programs, including medical school.

Business analytics is the process of transforming raw data into business intelligence and insight. As companies generate more data at ever faster rates, the need for business analytics professionals is growing. The Master of Science in Business Analytics program will help you:

• Develop the ability to collect, manage and analyze data from a variety of sources.
• Enhance your understanding of business processes and systems.
• Develop the ability to understand and communicate insights gleaned from descriptive, predictive and prescriptive analytics.

Private and public firms in fields as diverse as health care, finance, logistics and marketing need business analysts to help them identify and solve problems related to forecasting, customer relationship management and revenue optimization — to name only a few. Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics.

From a competitive perspective, the shift from a manufacturing base to a technology-innovation and knowledge-based economy requires new skills among organizational employees. In conversations with executive staff in major companies in the region we have been told repeatedly that the region's engineers and scientists need to be entrepreneurial. As competition and costs rise, research and development efforts must clearly contribute to business growth and the company bottom line. Thus, companies are looking for technical professionals who can generate new ideas and new businesses.

The MS in Entrepreneurship consists of ten courses (30 credits), including 4 core courses (12 credits), 4 elective courses (12 credits, 6 of which must be in Engineering and/or Science) and a 2 course (6 credit) practicum. Each student will participate in the development and delivery of a team capstone project (through the 2 course practicum) which will be reviewed by an external professional panel. 

Program Outcomes
Using a combination of class work, case work and real-world project activity, students will:

• Understand and leverage the business opportunities accompanying technology innovation within established companies and through the launch of new ventures.
• Develop an understanding of technology innovation and entrepreneurship from both an academic and applied perspective.
• Learn how to appropriately value and finance technology innovations and new ventures.
• Develop the market research and sales skills necessary to position technology innovations to create competitive advantage.
• Develop the management skills required to identify, launch and execute innovative products, services and new ventures.
• Develop an applied understanding of the regulatory and property law issues accompanying the innovation and entrepreneurship processes.
• Develop the project management and interdisciplinary team skills required to manage in an open collaboration environment.