Bachelor of Arts, Major in Digital Media

at University of Massachusetts Lowell USA

Business analytics is the process of transforming raw data into business intelligence and insight. As companies generate more data at ever faster rates, the need for business analytics professionals is growing. The Master of Science in Business Analytics program will help you:

• Develop the ability to collect, manage and analyze data from a variety of sources.
• Enhance your understanding of business processes and systems.
• Develop the ability to understand and communicate insights gleaned from descriptive, predictive and prescriptive analytics.

Private and public firms in fields as diverse as health care, finance, logistics and marketing need business analysts to help them identify and solve problems related to forecasting, customer relationship management and revenue optimization — to name only a few. Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics.

In recent years, rapid advancement in information technology, radical shifts in global culture, and evolving contemporary popular opinion have drastically redefined the career landscape for the performing musician.

In response to these global circumstances, UMass Lowell seeks to train music performers of the modern era who have developed a sense of personal entrepreneurship that can be applied within both traditional and newly emerging performance contexts. For students who seek careers as a modern day performing musician, UMass Lowell offers a Bachelor of Music in Music Performance in the instrumental or vocal area of their choice.

The Master of Science program in Security Studies prepares students for careers in the rapid expanding field of cyber security, as well as weapons of mass destruction (CBRNE) and how to address threats to our critical infrastructure.

Students in this area of concentration will develop a solid understanding of chemical, biological, radiological, nuclear and explosives (CBRNE) security. Courses will exam the technical details of weapons and sensor technologies, nonproliferation regimes, the threat of states or terrorists acquiring and using weapons of mass destruction, and the local, state, federal and global efforts to confront this kind of threat.

The Bachelor of Science in Business Administration with an Entrepreneurship Concentration prepares students to be an "outside of the box" thinker and innovator in today's complex global economy. Using an interdisciplinary focus, students who complete the concentration will:

• Develop the management skills required to identify and launch new business ventures around innovative products, services and technologies.
• Develop an understanding of the concepts and activities associated with entrepreneurship and innovation.
• Understand the financial aspects of an entrepreneurial venture from start-up to "harvest".
• Discover their individual "entrepreneurial spirit" through experiential learning in interdisciplinary classes and the College's Venture Lab.

As a capstone experience in the entrepreneurship concentration, students will develop the essential components of a new venture/new opportunity business plan.

The required courses within the Entrepreneurship concentration consist of:

• Starting a New Venture
• Corporate Entrepreneurship
• Managing Innovation
• Finance for Emerging Business Enterprises

The Management Concentration focuses on the development of knowledge and skills applicable to professional positions in any functional area of management.

The Management Concentration provides you with the broad range of skills needed to become a highly competent manager in today’s complex global economy. The skills you acquire can be applied in any company and functional area of business. Concentration coursework will assist you to:

• Develop the 21st century leadership skills that are so necessary for company competitiveness and personal advancement.
• Effectively deal with the complex human resource issues that contemporary managers must face every day.
• Develop the team building, project, negotiation and conflict management skills that lead to better problem solving and decision making.
• Skillfully manage your own career by developing strategies that maximize your life-long professional potential.

Management is your choice if you:

• Find challenge in solving the complex organizational issues confronting modern businesses.
• Aspire to lead diverse and often distant business work teams.
• Wish to contribute to the development of competitive and sustainable companies.
• Are interested in combining your studies in one of the School’s other Business concentrations with one that focuses on the key managerial responsibilities necessary for success in any business enterprise.

The Management knowledge and skills you will acquire include: leadership, managing teams and projects, current human resource policies, practices and laws, negotiating, managing conflict, career management and other current and emerging issues in the field.

The Creative Writing concentration invites English majors to study literary artistry in small group workshop classes that emphasize style, technique, and other aspects of craft. Where most undergraduate programs staff creative writing classrooms with visiting lecturers or graduate students, UMass Lowell retains a permanent faculty of distinguished writers specializing in poetry, fiction, and creative nonfiction. Focused on reading widely and writing well, the concentration’s multi-genre, progressively rigorous course of study culminates in a capstone portfolio project.

Students can expect to take part in the English Department's vibrant and active literary and creative community. The campus literary magazine, The Offering, is entirely student-run and -edited, and many creative writing students work on the editorial team or publish work in the magazine. Students have access to any number of public literary events each semester, including student readings, and can meet and speak to award-winning, nationally recognized authors through our Writers on Campus series. Our program, like the other department concentrations, offers a degree in English, and provides a solid foundation for students hoping to pursue a writing life beyond the classroom. Graduates of our program have published work in prominent literary magazines, been accepted in top-ranked MFA programs, released books with major publishers, and won prestigious national awards.

The Master of Science in Applied Behavior Analysis (ABA) and Autism Studies at the University of Massachusetts Lowell adopts the scientist-practitioner model to prepare students with the knowledge and skills they need to enter both applied professional and research positions, and be well-prepared for future matriculation into doctoral programs. Through required and elective coursework, fieldwork experience, and available research opportunities, students are exposed to a wide range of scientific perspectives within Psychology.

The ABA and Autism Studies Program at UMass Lowell welcome, value, and respect all persons regardless of race, ethnicity, belief system, sexual orientation, gender identity, socioeconomic status, and (dis)ability. We are a community that thrives from our diversity. We encourage you to speak and listen in order to learn from other perspectives, as we believe this creates a more meaningful educational experience for students and faculty alike.

• Principles, processes, and concepts of applied behavior analysis
• Methods of behavioral assessment and selection of intervention strategies
• Measurement of behavior and techniques for displaying and interpreting data
• Experimental evaluation of interventions
• Legal and ethical aspects of intervention
• Training and supervision of direct service providers
• Coordination of programs and services with families, schools, and the community
• Definitions and characteristics of autism and other developmental psychopathologies

The B.F.A. degree prepares students for careers in studio arts and graphic design. Within these disciplines, students may choose to focus on photography, sculpture, painting, ceramics, animation, 3D modeling, drawing, printmaking or interactive digital media.

The art major is designed to develop a rigorous art practice. Students gain a deep knowledge of the technical and conceptual abilities needed to succeed in the professional world. The Art & Design Department offers the professional degree of Bachelor of Fine Arts (B.F.A.).

Through a rigorous competence-building sequence of core courses (Graphic Design I,II,III and Typography I,II,III) students learn the fundamentals of design as well as a wide variety of skills such as team building, critical thinking and problem-solving, which are necessary to succeed in the field. They also gain competences in public speaking and writing. In addition, they learn how to continually adapt to new technology.

Assignments focus on Graphic Design systems, Graphic Design in context and professional practice. In addition to these core courses students can take advantage of courses in web design, motion graphics, animation, interactive design and advanced independent studies.
The final year, students focus on their capstone project. The Senior Studio project is a year-long exploration where students develop their online portfolio, resume and create a self-directed project that reflects their talent and skills.

High quality professors, rigorous and relevant curriculum and state-of-the art facilities create an environment that produces excellent student achievement. The graphic design concentration at UMass Lowell provides students with the tools necessary to reach their highest potential as designers and to have a successful design career in today’s global world.

As a history major at UMass Lowell, you will be trained to think and write critically about history. Department alumni have careers in a wide array of fields including teaching, law, government service, business and research. More than half our graduates go on to graduate school in history, education and other fields.

The International Business Concentration provides you with the broad range of skills you will need for an international career in a rapidly evolving global workplace. Concentration coursework will assist you to:

• Develop an awareness of management concepts, systems and practices in different countries and institutional settings.
• Understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
• Assess and evaluate the financial risks associated with multi-national firms, and address global sourcing strategies. This includes; managing supply and demand uncertainties, distribution strategies for global operations, and managing strategic alliances.
• Learn more about the role that information technology and Enterprise Resource Planning (ERP) plays in managing global supply chains.
• Enhance your understanding of the details and nuances of international trade.

International Business is your choice if you:

• Aspire to study abroad or participate in a significant international experience outside of the classroom such as an international internship.
• Want to tour international campuses and experience what it is like to study at a university in another country.
• Envision yourself to be an active participant in the world economy.