Bachelor of Music in Music Business

at University of Massachusetts Lowell USA

Marketing is one of the twenty fastest growing career areas. Why? The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services.

The Bachelor of Science in Business Administration with a Marketing Concentration will give you:

• Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them
• The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization

Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.

A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product management.

The Bachelor of Science in Business Administration with an Entrepreneurship Concentration prepares students to be an "outside of the box" thinker and innovator in today's complex global economy. Using an interdisciplinary focus, students who complete the concentration will:

• Develop the management skills required to identify and launch new business ventures around innovative products, services and technologies.
• Develop an understanding of the concepts and activities associated with entrepreneurship and innovation.
• Understand the financial aspects of an entrepreneurial venture from start-up to "harvest".
• Discover their individual "entrepreneurial spirit" through experiential learning in interdisciplinary classes and the College's Venture Lab.

As a capstone experience in the entrepreneurship concentration, students will develop the essential components of a new venture/new opportunity business plan.

The required courses within the Entrepreneurship concentration consist of:

• Starting a New Venture
• Corporate Entrepreneurship
• Managing Innovation
• Finance for Emerging Business Enterprises

Sound recording technology is one of UMass Lowell's signature programs and is one of the few programs of its kind in the United States. It provides motivated students with the practical and theoretical background needed for success in the industry. Starting a career in audio recording has traditionally involved training through an informal apprenticeship system. With the rush of new technologies that have revolutionized the recording industry in recent years, and the opportunities that new media are opening up for recording professionals, a higher level of training and education in music, media and technology is now required for any meaningful employment, even at the entry level.

The program's goal is to produce musically sophisticated and sensitive professionals who have sufficient technical knowledge to excel in today's rapidly changing, technology-based production industry. Successful students' understanding of the practical and theoretical aspects of the discipline, coupled with comprehensive music training, prepares them for a wide variety of professions. The program combines courses in physics, electrical engineering, computer science and advanced mathematics, with traditional studies in music and at least nine courses in the art and technology of recording.The faculty of the SRT program are well-trained educators and active industry professionals, drawn from the wealth of high-technology, broadcasting, recording, and production talent in the greater Boston area, as well as the region's cultural and artistic communities.

The program is supported by eight (8) studio laboratory spaces. Its exceptional recording, editing, critical listening, video, testing, synthesis, and multimedia facilities allow students to become proficient at operating and creatively using a wide variety of equipment and technologies.

The Theatre Arts Concentration offers a solid foundation in the dramatic arts within a broad-based liberal arts degree. The concentration emphasizes creative, analytical, and communication skills as well as collaboration and teamwork. Students work in genres ranging from classical to contemporary, including opportunities to collaborate on devised-theatre projects. Close attention from our professional theatre faculty and guest artists allows students to develop the skills and confidence to pursue graduate study or professional work in theatre, education, the entertainment industry, and many other fields.

Required and elective courses provide well-rounded study in the history and literature of theatre and a rich grounding in theatrical practice—acting, design, directing, stage management, production, and dramaturgy. Students can concentrate their upper-level coursework within a particular area of their choice—for example, performance, dramaturgy, or design/tech. Our students also have a wide range of exciting internship opportunities through our partnership with the Merrimack Repertory Theatre in Lowell, and at theatres in Boston and the region.

Students can take courses in the history of philosophy and philosophical movements; political, mathematical and scientific philosophies; metaphysics; linguistics and aesthetics. Students will learn how to analyze, reason, deduct and apply persuasive arguments in a disciplined and systematic way while developing their oral and written communication skills.

The department does not specify particular course work for the major, but recommends that the sequence of courses be designed in close consultation with the student’s faculty advisor. Students who plan to go to graduate school are strongly encouraged to take at least two courses from the History of Philosophy series. They should also consider a second major in a cognate field, e.g., American studies, English, French, history, mathematics, or political science.

Religious Studies - Concentration
A major in Philosophy with a concentration in Philosophy & Religious Studies requires a combination of required introductory courses, Philosophy and Religious Studies electives and Interdisciplinary courses.

Students should choose those courses that are most suitable to their particular interests. Not all of these courses will be offered in a given academic year; students may contact the Chair of Philosophy to determine when a given course will be offered. New courses relevant to Philosophy & Religious Studies may be added to the catalog from time to time; students may contact their advisors to determine whether a new course will count towards the Philosophy & Religious Studies concentration.

In satisfying the Philosophy & Religious Studies electives requirement, students may also take courses from other departments that are relevant to the Philosophy & Religious Studies concentration.

As a history major at UMass Lowell, you will be trained to think and write critically about history. Department alumni have careers in a wide array of fields including teaching, law, government service, business and research. More than half our graduates go on to graduate school in history, education and other fields.

Epidemiologists identify public health hazards, evaluate health interventions and monitor health systems data to protect public health. Every day during the pandemic epidemiologists across the world are analyzing data, conducting studies and sharing recommendations based on science.

Choose the MPH Epidemiology option if you want to gain a solid grasp of the fundamental principles of epidemiology and health statistics. You’ll learn about study design, data collection and analysis, assessment of bias, and control of confounders. Graduates of the MPH Public Health Epidemiology program have found exciting and meaningful careers in:

• Public sector organizations including the Centers for Disease Control and Prevention, United States Department of Veterans Affairs, Massachusetts Department of Public Health, Rhode Island Department of Health, New Hampshire Department of Health and Human Services and numerous municipal health departments.
• Private corporations such as World Congress, Evidera, Marsh & McLennan Agency and Abt Associates.
• Non-profit organizations such as Partners in Health, Massachusetts General Hospital, Boston Medical Center, Lowell Community Health Center, North Suffolk Mental Health Associates, Home Health Foundation and The Community Health Center, Inc.
• Academic and research institutions as research associates.

The B.F.A. degree prepares students for careers in studio arts and graphic design. Within these disciplines, students may choose to focus on photography, sculpture, painting, ceramics, animation, 3D modeling, drawing, printmaking or interactive digital media.

The art major is designed to develop a rigorous art practice. Students gain a deep knowledge of the technical and conceptual abilities needed to succeed in the professional world. The Art & Design Department offers the professional degree of Bachelor of Fine Arts (B.F.A.).

Through a broad, competence-building sequence of core courses, students are introduced to the language of several disciplines, various materials and techniques. They study the fundamentals of studio art along with a wide variety of skills including visual communication, critical thinking, problem-solving, oral communication and project development. In addition, they learn how to constantly adapt to new technology.

Assignments focus on self-expression, material/technical competencies, building a personal language and life practice. In addition to core studio courses, students can take advantage of courses in web design, motion graphics, interactive design, typography, art history, art theory, video, and the huge array of science and humanities courses available at the university.

High quality professors, rigorous and relevant curriculum and state-of-the art facilities create an environment that produces excellent student achievement.

The Studio Art concentration prepares artists for careers in animation, digital imaging, drawing, interactive-media, painting, photography, and sculpture. Graduates have built successful careers in photography, teaching, animation, gallery management and studio arts. The Studio Art concentration at UMass Lowell provides students with the tools necessary to reach their highest potential as creative practitioners.

The Bachelor of Music in Composition for New Media balances established coursework in musicianship, performance, and liberal arts with hands-on contemporary training in music and sound composition for all facets of commercial and artistic media. Students in this program compose, mix, design, and arrange music and sound assets for movies, web, television, animation, mobile and educational platforms, games, artistic installations, advertising, industrial media, interactive live performance, Virtual Reality systems and related outlets.

Like all music major programs at UMass Lowell, this program requires:

• An entrance audition on an instrument or voice,
• The submission of a portfolio of scores/recordings/creative work, which consists of three media excerpts around 90 seconds each of original compositions, with supplemental materials, which may include documentation, scores, etc. as needed.

The International Business Concentration provides you with the broad range of skills you will need for an international career in a rapidly evolving global workplace. Concentration coursework will assist you to:

• Develop an awareness of management concepts, systems and practices in different countries and institutional settings.
• Understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
• Assess and evaluate the financial risks associated with multi-national firms, and address global sourcing strategies. This includes; managing supply and demand uncertainties, distribution strategies for global operations, and managing strategic alliances.
• Learn more about the role that information technology and Enterprise Resource Planning (ERP) plays in managing global supply chains.
• Enhance your understanding of the details and nuances of international trade.

International Business is your choice if you:

• Aspire to study abroad or participate in a significant international experience outside of the classroom such as an international internship.
• Want to tour international campuses and experience what it is like to study at a university in another country.
• Envision yourself to be an active participant in the world economy.