Bachelor of Arts, Major in Communication and Media Arts with Concentrations in Advertising and Marketing

at University of St. Francis USA

History is powerful. History majors are encouraged to visualize, feel, and experience history. You will gain a solid grounding in American, European, and World history while being introduced to past and current historiography and take part in current debates in the discipline. USF’s History program emphasizes skills such as critical thinking, research, information literacy, writing and oral presentation.

Classes are taught in small settings. Students can explore World War II in a global perspective, rather than the traditional European focus, or take a class on “History in Film,” which helps students evaluate and critique the historical narratives found in pop culture. There’s also “Digitizing History,” where students learn about digital preservation and techniques for effective online presentations of history for the public.

USF’s History degree also promotes experiential learning, encouraging students to gain experience outside college classroom at museums and other historical sites. This flexible program gives students a lot of leeway to take courses that suit their interests. Students are exposed to a variety of different ideas and sources, and can focus in depth on issues that most intrigue them.

Concentrations

• European
• Non-Western
• United States
• History/Social Science Secondary Ed. (9-12)

This major offers a comprehensive approach to studio art, photography and graphic design. Students may immerse them­selves in a variety of traditional and contemporary media, taught by practicing artists with local, national and international professional experience. Learning takes place in a state-of-the-art facility that’s unmatched in the region, offering dedicated spaces for a variety of media such as ceramics, digital arts, graphic design, photography, printmaking, studio arts, video editing and woodshop.

Classes are small (usually ranging from 8–15 students), giving each student the opportunity to develop enriching educational relationships with classmates and professors. The Art & Design department emphasizes the importance of blending the faculty’s professional experience with the students’ understanding of contemporary aesthetics and their development of ambitious studio practice.

Art & Design students will:

• Gain an understanding of the visual arts in relation to culture and history
• Be introduced to historical and contemporary artistic and design practices
• Learn in an environment that fosters critical thinking
• Use facilities that are current with industry standards

Concentrations

• Graphic Design
• Photography
• Studio Art

Business analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

Business analytics depends on data quality, the skill of analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform business decisions. Business analytics makes extensive
use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.  Analytics may be used as input for human decisions or may drive fully automated decisions.

Business Analytics is a growing degree at most universities and is needed in the business environment. Students need Business Analytics programs and courses to support their business success in the marketplace while they identify and analyze patterns in data via visualization, statistical analysis, and data analytics.

Business Analytics (B.S.) Business analytics is the iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis. Business analytics is used to make data-informed decisions. Business analytics depends on data quality, skilled analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform business decisions. Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions.

As a medical laboratory scientist (MLS), also known as a medical technologist or clinical laboratory scientist, you will analyze a variety of biological specimens. Graduates from this program are responsible for performing scientific testing on samples and reporting results to physicians.

The Medical Laboratory Scence program at the University of St. Francis provides a thorough education for students interested in pursuing a career in the clinical lab sciences. A dedicated, passionate staff works with students throughout the program, preparing them to become qualified, well-prepared and confident professionals upon graduation.

If you’re serious about becoming a top medical lab scientist, then the rigorous Medical Laboratory Science program at the University of St. Francis can help you do just that.

Mathematics permeates virtually every intellectual discipline. Carl Friedrich Gauss called mathematics the “queen of the sciences” and indeed, it forms an integral part of scientific thought and is a necessary component of contemporary advances in all scientific fields. Mathematics majors are analytical, detail-oriented and methodical.

It’s a great time to be a mathematician! The career outlook for mathematicians is favorable and healthy. The Bureau of Labor Statistics reports that the median salary for mathematicians and statisticians as $84,760 with a projected 33 percent increase in employment by 2026.

The mathematics program at the University of St. exposes students to the various topics in undergraduate mathematics along with analytical skills to continue lifelong learning and application of mathematics. Dedicated faculty members get excited about innovations in technology and education and bring both to their classrooms. They also work closely with their students to cultivate a student’s personal interest.

Concentrations

• Mathematical Science
• Actuarial Science
• Mathematics Secondary Ed. (9-12)

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

Concentrations

• Advertising & Marketing
• Audio
• Journalism & Public Communication
• Media Studies
• Video
• Visual Communication

The Finance degree is designed for students who intend to assume professional roles as financial managers. USF will prepare you with the knowledge, skills and tools you’ll need to be an effective manager of financial resources. A student may choose one of four concentrations that combine a traditional and certification-ready curriculum, experiential learning and practitioner-based instruction.

Finance students will learn to weigh benefits and costs by applying fundamental and advanced financial concepts in the decision making process. They will design financial spreadsheet models to solve real-world financial management problems, and will help advance the study of finance and its impact, both locally and globally, to make the world a better place.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

Radiography is an allied health profession that employs X-radiation to produce images of the human body. The B.S. in Radiography at USF is a “2+2 program.” This means participating students will complete two years of liberal and pre-professional science education courses at USF before applying for admission to a professional program at Swedish American Health System in Rockford, Illinois or Northwestern Memorial Hospital in Chicago. (Admission to the professional education component is controlled by the sponsoring hospitals.)

The U.S. Bureau of Labor Statistics (BLS) reports that the median national annual wage for radiologic technologists, also known as radiographers, was $60,070 in 2017. According to the BLS, there will be a projected 13 percent rise in employment for radiographers by 2026, which is a faster-than-average growth rate compared to all occupations.

At the University of St. Francis, students benefit from small, intimate classes where they can work closely with professors. Most importantly, USF prepares students for successful careers in radiography and the allied health professions.

The computer science field is one that’s continuously growing and evolving. Technology skills are necessary for operations in just about every professional field: business, education, medicine, law enforcement, communication, science, engineering, manufacturing, service industries, the gaming industry and more. You name it, and computer science is right there– making things work in every imaginable way.

Within the computer science realm, the Information Technology/Network Specialist degree is designed for Joliet Junior College students completing the AAS degree in Computer Information Systems (Network Specialist option). USF’s program focuses on concepts and applications that lead to the B.S. in Information Technology. The program is designed to prepare graduates in the efficient use and integration of new technology within existing company structures. It provides knowledge, skills, and methods necessary for the deployment of emerging technology, installation and maintenance of networks, resource management and system security.

If you want a career in a field that is always new, always challenging and always growing, our Information Technology & Network Specialist degree is for you!