Bachelor of Business Administration, Major in Marketing

at University of St. Francis USA

The Finance degree is designed for students who intend to assume professional roles as financial managers. USF will prepare you with the knowledge, skills and tools you’ll need to be an effective manager of financial resources. A student may choose one of four concentrations that combine a traditional and certification-ready curriculum, experiential learning and practitioner-based instruction.

Finance students will learn to weigh benefits and costs by applying fundamental and advanced financial concepts in the decision making process. They will design financial spreadsheet models to solve real-world financial management problems, and will help advance the study of finance and its impact, both locally and globally, to make the world a better place.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

The Adventure-Based Recreation Therapy major at USF seeks to prepare students who are interested in helping others develop into their full potential through the use of outdoor experiences.

Students graduating from this major can find themselves working in a field such as Adventure Therapy or Wilderness Therapy. Adventure Therapy seeks to gives outdoor recreation opportunities to individuals with disabilities. This can include adaptive skiing, adaptive canoeing, adaptive rock climbing, and much more. The goal is to provide unique experiences that help the individuals to develop not only great physical freedom but also make social and mental improvements. Wilderness Therapy differs in its approach to development, focusing on the use of the outdoors to help treat at-risk or substance dependent youth and adults. Careers focus on providing outdoor experiences that develop a great sense of personal understanding in the participants.

This major provides a three-pronged approach. A third of the coursework helps the student to develop a level of comfort and skill building in the outdoors while gaining important leadership experience in a wilderness setting. Aanother third of the coursework trains the student in recreational therapy and, once an internship is completed, allows the student to sit for the Certified Therapeutic Recreation Specialist exam. The final third of the coursework is rooted in substance abuse counseling, preparing the student to help individuals through any emotional/mental challenges they may face.

The Master of Business Administration, or MBA, is the most popular educational path for graduate students in the United States. It is popular because of its value in business, industry, non-profit organizations, and public institutions. Chicago MBA

The USF Master of Business Administration (MBA) is available entirely online or in a hybrid program (with a mix of online and on-campus courses), depending on your needs. It is a competitive, technologically focused, global approach to management and business.

USF’s relevant and on-trend curriculum focuses on:

• Global and competitive challenges
• The value chain of business
• Analytical thinking
• Leadership and decision making

The Master of Science Degree in Health Administration (M.S.) program at the University of St. Francis is designed for students who have knowledge and experience in specific areas of health care and are seeking a broader understanding of the field.

While the program is offered in a convenient format, the content is rigorous. The curriculum includes both the theories of management and its practical application in the health care field. Sound administrative skills—systematic, critical and open-minded investigation of literature and data for the solution of challenging problems—are essential for professionals preparing for increasingly significant roles in today’s society.

As an International Business major, you’ll develop strategic and critical thinking skills through a degree that combines courses in business, foreign language, and area studies. Courses are designed to enhance a student’s marketability to a variety of global organizations. Students are encouraged to study abroad to maximize their learning.

As you study, you’ll learn about currency exchange, global capital investment strategies, global strategy development, financial planning and cultural/gender issues in business. You’ll create an integrated global marketing communication plan, including strategies and measures of effectiveness across all mediums. Finally, you’ll collect, process and analyze data to better understand database management and marketing.

International business students at USF also have access to more than two dozen international educational opportunities.

As an added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

This major offers a comprehensive approach to studio art, photography and graphic design. Students may immerse them­selves in a variety of traditional and contemporary media, taught by practicing artists with local, national and international professional experience. Learning takes place in a state-of-the-art facility that’s unmatched in the region, offering dedicated spaces for a variety of media such as ceramics, digital arts, graphic design, photography, printmaking, studio arts, video editing and woodshop.

Classes are small (usually ranging from 8–15 students), giving each student the opportunity to develop enriching educational relationships with classmates and professors. The Art & Design department emphasizes the importance of blending the faculty’s professional experience with the students’ understanding of contemporary aesthetics and their development of ambitious studio practice.

Photography:
Designed to secure students introductory to upper level knowledge in photography application, practices, history, and theory. The primary goal of this concentration is to prepare the student for a career in a photography related position.

The University of St. Francis Psychology program provides students with a solid foundation in psychology preparing you for successful career development — in graduate training or the workplace. You will explore ideas, learn cognitive skills, and experience both personal and professional development.

Designed using the guidelines of the American Psychological Association (APA), USF’s Psychology program offers students the knowledge and flexibility to enter a specified field for advanced post-graduate training. Students may individualize their course of study according to their personal interests such as clinical, developmental or social psychology or gerontology. You can gain more experience through USF’s Psychology Club, which offers field trips, social gatherings, admission to psychology conferences and more. Study psychology at USF, and you’ll be prepared for a successful future!

A growing field with many options, employment for psychologists is expected to grow 14 percent by 2026, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

As a USF DARA major, you will become a musically competent professional. You’ll gain the technical knowledge to excel in today’s digital-based music production industry. You’ll also acquire the knowledge, principles and practices of engineering methodology and music production, while learning to turn your artistry into a viable and sustainable business.

Each DARA major will have a prolific portfolio of work with a resume that illustrates his/her exceptional abilities. You’ll be equipped for success as an audio engineer, music industry entrepreneur, creator of user generated content or a recording artist.

In the studio, you’ll remix and reshape audio loops, create MIDI compositions utilizing various MIDI editors and controllers, and capture, edit, mix and master audio using USF’s state-of-the-art facilities.

The DARA Studio includes digital audio workstations that run Avid Protools and Ableton Live as host DAWs. Students use a myriad of embedded plug-ins and virtual instruments, an extensive microphone selection, a tracking room, sound booths, a control room and editing suites to create their musical masterpieces, at which point the value of the DARA program and coursework will truly reveal itself.

Concentrations

• Audio Engineer
• Music Industry Entrepreneur
• Recording Artist
• User Generated Content

The M.S. in Reading program is designed for educators who want to assume Reading Specialist/Literacy Coach roles at the school or district level. The program culminates with candidates earning a Master of Science degree and a K-12 Reading Specialist Endorsement. The purpose and intent of the program is to prepare educators to become ethical decision-makers and leaders who can provide literacy-based services within an educational community.