Bachelor of Arts in Digital Arts and Culture

at University of Wisconsin - Milwaukee USA

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

At UWM, students with a passion for nature and the environment can obtain a solid education in the natural sciences that are central to environmental science - biology, geosciences, and chemistry - and the social sciences of geography, economics, and politics which guide the application of conservation and environmental science in the real world.

Students at UWM can focus their conservation and environmental science work around land resources, water resources, biological resources/biodiversity, or environmental analysis. Internships and field work complement classroom learning. These opportunities can be found locally at UWM's own Field Station, on Lake Michigan aboard UWM's R/V Neeskay vessel, and at local agencies, or abroad in places as far flung as Iceland, Africa, Romania and the Caribbean.

The Department of Rehabilitation Sciences and Technology offers a Master of Science in Occupational Therapy that prepares students to become occupational therapists. During the program, students engage in graduate-level instruction embedded in the theory, research, and clinical underpinnings required to become evidence-based occupational therapy practitioners. Students may select a thesis option or project option in pursuing this degree. Students who are interested can choose to combine elective courses from the OT program with other courses on campus to receive the transcript-designated concentration in assistive technology and accessible design and/or ergonomics.

Assistive Technology and Accessible Design
The Concentration in Assistive Technology and Accessible Design is an interdisciplinary program designed to meet the demand for assistive technology and accessible design specialists. The College of Health Science’s Departments of Rehabilitation Sciences and Technology and Communication Sciences Disorders, along with the School of Education’s Department of Teaching and Learning, collaborate on the course offerings. The concentration emphasizes technologies for disability.

The charge of the Voice Area is to teach skills for future success in music, to offer solid vocal technique and knowledge of vocal health. This training is built upon a foundation of history, theory, and a varied repertoire of vocal music. A spirit of genuine collaboration both within and outside of the voice area offers experiences in many musical styles, fostering future performers, pedagogues and leaders in the arts.

The Helen Bader School of Social Welfare (HBSSW) offers a program of graduate studies in social work. As a department in an urban research university, the mission of the Department of Social Work is to promote positive change through social work research, scholarship, education, and community partnerships. The Department promotes the values of the social work profession through a commitment to social justice and diversity, a dedication to public service, and an emphasis on individual and community well-being. The goal of the MSW program is to prepare graduates with specialized knowledge and skills for advanced practice and leadership with diverse populations and communities.

The Department of Chemistry and Biochemistry curriculum provides a thorough undergraduate education for students planning careers as research scientists, industrial chemists, and educators in universities or in secondary schools. In addition, department courses provide a foundation in the basic science of chemistry to students majoring in biological or physical sciences, students planning a career in medicine or other health-related fields, students in the College of Engineering and Applied Science, and students in the liberal arts. Especially in its graduate programs, the department stresses interdisciplinary approaches, as exemplified by the Laboratory for Surface Studies and the Great Lakes WATER Institute. It also cooperates with chemists of the Milwaukee area’s industrial and scientific community.

The Master of Science in Information Science and Technology (MSIST) is a professional graduate degree program for those who seek advanced training to meet the ever increasing need for information technology (IT) professionals. The degree will be composed of 36 credit hours and will supplement our Bachelor of Science in Information Science and Technology.

The MSIST degree will provide specific transcript designated Tracks to further enhance essential skills and knowledge in the following areas:

• Data science: Provides students with advanced knowledge and skills to manage data sets generated by applications.
• Information security: Focuses on techniques ensuring the security of all data captured, stored and analyzed through applications.

The MA in Language, Literature, and Translation (MALLT) is an interdisciplinary MA degree program focused on global languages, literatures and translation. With over 50 faculty from five different departments, MALLT offers a flexible program of study tailored to your professional goals. Three departments—French, Italian and Comparative Literature, Foreign Languages and Literature and Translation & Interpreting Studies cooperate in offering this interdepartmental, interdisciplinary master’s program designed for the student who wishes to focus on language, literature, and translation on a cross-cultural basis.

The Information Technology Management (ITM) degree provides undergraduate students with the knowledge needed to develop creative and effective business solutions, based on a thorough comprehension of business problems and opportunities.

To that end, students are provided with a strong technical foundation in contemporary approaches to business application systems development which includes planning, analysis, design, project management, programming, maintenance, and support using state-of-the-art technologies, tools, and techniques, as well as an essential background in various business functional areas, such as management, marketing, accounting, finance, supply chain, and economics. In addition, there is an emphasis on the communication skills and teamwork critical to client understanding and satisfaction.

The ITM program is intended to be the first step in a lifelong learning experience in the exciting and dynamic field of ITM. It provides a strong foundation for advancement and success in ITM careers and ventures.

The MA in Women’s and Gender Studies is designed for students who intend to pursue additional academic degrees and students who seek graduate credentials to further their career goals. The degree combines advanced Women’s and Gender Studies courses in feminist theory, research methods, global feminisms, and selected topics with graduate-level courses in many disciplines. Over forty faculty members at UWM are Women’s and Gender Studies affiliates and offer graduate courses that are cross-listed with Women’s and Gender Studies.

Students completing an MA in Women’s and Gender Studies will:

• Gain an understanding of Women’s and Gender Studies as an interdisciplinary field of study and research.
• Demonstrate an advanced understanding of feminist theory and research methods.
• Develop critical thinking skills that will enable them to analyze competing perspectives and integrate various bodies of knowledge across academic boundaries, paying particular attention to gender-based assumptions and their consequences on individuals, social and cultural groups, and institutions.
• Demonstrate an awareness of women’s diverse experiences based on factors such as age, race, sexuality, gender identity, class, religion, and ability status.
• Acquire the background necessary for entry into PhD programs in Women’s and Gender Studies. The MA also prepares students for further graduate studies in many fields of the humanities, social sciences or professions, as well as career fields that require an advanced degree.