Bachelor of Commerce in Marketing

at Deakin University - Melbourne Burwood Campus Australia

Deakin’s Bachelor of Science prepares you to enter the exciting world of scientific discovery, while allowing you to forge your own unique path by choosing from a wide range of disciplines. The course is about more than just laboratory work – it equips you for the diverse, innovation-driven real-life settings in which today's science graduates work. With this industry-led degree, you can follow your curiosity into any field of science that inspires you. 

You will explore a range of science disciplines at the beginning of your degree, before specialising in the discipline you enjoy the most. Deakin science graduates enter the workforce with confidence because of the extensive practical experience we offer. You will get hands-on training in our science labs, as well as opportunities to apply your skills in the real world through industry placements and community science projects.

Plant Biology
This major sequence is ideally suited to those interested in botany and includes studies in plant morphology, identification, reproduction and evolution, as well as vegetation management and biogeography.

Learn how to manage and lead an organisation in an international context with one of Australia's premier business education programs. The Deakin MBA (International) is renowned for its learning opportunities based on experience and observation. Both campus and online modes of study incorporate our flexible learning model using electronic conferencing, group-based project work and interaction, high quality course materials and overseas study programs.

This internationally-focused degree will provide you with a business internship experience and opportunities to participate in a global, virtual work-integrated learning (WIL) project, where you’ll work on business challenges in other countries.

You’ll also explore international business issues through several core units, enabling you to develop a real appreciation of key aspects of business in a global environment.

Teamwork, sustainability, globalisation and social and regulatory responsibility are themes that run through the entire MBA (International) program. The course has a strong focus on people, profit, and the environment, which means you'll graduate with an understanding of the importance of ethical behaviour and sustainable decision-making. Research, scholarship and industry engagement heavily inform course content, ensuring the knowledge your gaining is always up to date with current and future business trends.

You'll also have the option to complement your primary studies in business administration with a specialisation in a wide range of business-related fields. Designed to meet industry demand for skilled professionals with a breadth of transferrable skills, a specialisation can help deepen your knowledge in a particular business field and benefit your future career.

Designed to be a stimulating study experience, our MBA (International) will enable you to develop the analytical, creative, and interpersonal skills that are key to a successful career in business across the globe.

Deakin's Bachelor of Business gives you the skills and experience needed to succeed in the business world. You’ll solve practical business challenges, explore innovative and emerging business trends, and prepare for the nuances of international business relationships. There are opportunities to secure a sought-after work placement with our industry partners, and to gain a global perspective of business on an international study tour.

Sustainability and Development
Australia, along with other countries of the world, is bracing for a new normal involving harsher and frequent weather uncertainties with unpredictable costs. The Sustainability and Development major is built on this broad theme with opportunities for students to gain a practical understanding of the interactions between the economy and the environment, and how to propose solutions and approaches that can facilitate a sustainable co-existence of both.

Deakin's Bachelor of Public Health and Health Promotion/Bachelor of Commerce combined course allows you to take your commercial knowledge into the fast-growing health sector, or your health expertise into the commercial world. Graduates can register with the International Union for Health Promotion and Education (IUHPE), with Deakin being the only Victorian university to hold this accreditation. You will also gain a globally recognised commerce qualification, learning to solve real commercial challenges alongside industry leaders.

The hands-on experience you will undertake in a health-related agency will equip you with the skills needed to work in a public health or health promotion role. Build a foundation of robust commercial and personal skills and pursue your passions by choosing to major in one of nine specialised areas of commerce. You will graduate ready to tackle a career with great scope in the booming health sector, the business sector or where the two intersect.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Feel empowered to explore a diverse range of majors and minors in a way that suits you – from Indigenous studies to web design, and animation to criminology – you can personalise your degree to topics that you care about. Graduate with the critical thinking, communication and leadership skills required to address current and emerging global challenges in a rapidly changing world.

Social media

Working across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.

A rewarding career in health gives you the chance to reduce health disparities and help individuals and communities – in Australia and overseas – to lead fuller, healthier, and happier lives. As a Bachelor of Health Sciences graduate, you can be confident you will have a solid grounding in a range of health-related fields. You will graduate prepared for a successful career in the largest and fastest-growing employment sector in Australia. 

Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector.

Psychology for allied health

This sequence prepares students for work in complementary professional fields upon graduation. Careers immediately available to health sciences graduates within the pathway to allied professions, can be divided broadly into the following categories (please refer to the Psychology Careers website for details):

• Community work
• Coaching and counselling individuals and groups
• Health and human services consulting

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Public Relations
Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you. In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You'll connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you'll have access to exciting internships and international study options.

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Politics and Policy Studies
A Politics and Policy Studies major will enhance your understanding of the big issues in the world today, and assist you to develop the skills to make a difference in your lifetime. We investigate the challenge posed to Australia and the world by climate change; asylum seekers and refugees; development; inequality; political parties and new social movements. We examine the ideas behind the policy and the rhetoric. We look globally for different solutions; investigate how policy lessons are learned; and assess the impact on domestic and global politics. We examine how and why some people are able to exercise power better than others, and assess ideas and opportunities for addressing the pressing social, economic, and environmental issues of our time.

Gain a competitive edge with in-depth knowledge of your chosen discipline through a supervised research project in Deakin’s Bachelor of Information Technology (Honours). This course connects you with teachers working in the field, supporting you to explore deeper approaches to future technologies and opening doors to further research.

Graduates from Deakin’s honours program are in high demand for their investigative, exploratory and lateral thinking approach to IT. By undertaking a focused research project, you’ll graduate with advanced technical expertise in your chosen specialisation, as well as the skills to become a creative, solutions-driven professional in this dynamic industry.

Deakin's Bachelor of Business gives you the skills and experience needed to succeed in the business world. You’ll solve practical business challenges, explore innovative and emerging business trends, and prepare for the nuances of international business relationships. There are opportunities to secure a sought-after work placement with our industry partners, and to gain a global perspective of business on an international study tour.

Entrepreneurship and Innovation
The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organizations to launch and manage new products and enter into new markets.