Bachelor of Accounting - Pathway to Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

The Graduate Diploma in Communication provides a broad-based communication qualification with a focus on the impact of digital disruption within media and the creative industries. Explore areas of social media management, public relations and professional communication, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of digital media and how these impact your sector.

What you'll learn
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

You will study eight industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media
• Social Media Management
• Communication Contexts
• Digital Design
• Content Creation
• Campaigns and Crisis Management
• Professional Communication

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

A major focus of this degree is on design research, and you will complete an individual research-based project where you will be required to critically review, analyse, identify, and propose solutions to complex design challenges. Through our industry connections, you will be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

What you'll learn
By studying the Master of Design (Interior Architecture) you will develop an advanced and comprehensive understanding of the principles and practices of designing and maintaining interior environments that are environmentally responsive and socially adaptable. You will also graduate with a sound knowledge of research methods.

During your first year you will complete multi-disciplinary core design courses, advanced research methods, an introduction to sustainable design, business practices, and your choice of electives. During your second year, you will undertake a yearlong project resulting in a professional standard presentation/exhibition.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

The Master of Management (Business Analytics) will equip you with the knowledge and skills to become a data-driven decision maker at a managerial level, in any industry. You will develop the confidence and expertise to pull valuable insights from complex organisational data using various business analytics solutions.

This degree combines management theory with business intelligence. You will gain an in-depth understanding of advanced data analytics for business and study specialised areas such as machine learning for business professionals and data visualisation and communication. You will explore the latest data analytics techniques and delve into the future of big data. 

What you'll learn
The Master of Management (Business Analytics) comprises of 12 courses. You will complete four management courses, and six Business Analytics specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will develop skills and expertise in areas that include:

• business ethics
• people, leadership and performance
• data privacy, governance and quality
• data visualisation and communication
• enterprise analytics
• machine learning for business professionals

.A key component of this masters degree relates to the planning and development of environmentally sustainable cities and regions that acknowledge social diversity and the need for greater physical activity and contact with nature, which can help to prevent chronic diseases associated with excessive sedentary behaviour. You will also develop advanced research skills when you complete an individual research project under the guidance of a qualified research supervisor.

What you'll learn
This masters degree will equip you with the knowledge, skills and practical expertise needed to embark on a career in the field of urban and regional planning.

You will learn about:

• Sustainable urban design and development
• Planning governance and policy
• Planning for healthy cities
• Planning law and ethics
• Development assessment
• Social policy and community based planning
• Transport and planning
• Research techniques

A specialised degree in legal studies will prepare you for a business career in the private, public or legal sectors.

Employers look for graduates who can apply theory to real industry challenges. You’ll have opportunities to embed an internship into your degree and seek career mentoring from legal professionals. You will also complete career-focused electives in business and legal studies to get valuable industry experience and deepen your legal knowledge.

The Bachelor of Business (Legal Studies) is also a pathway into our Bachelor of Laws (Honours) or a Laws (Honours) Double Degree.

The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

What you'll learn
The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

You’ll then branch out into your legal studies specialisation where you’ll focus on areas such as the foundations of law and public law; torts and contracts. You will also study eight electives – four in legal studies and four in business. Through these you’ll get valuable industry experience and deepen your legal knowledge.

This innovative qualification will provide you with skills and expertise related to information systems in a business context.

Taught by world-class lecturers, researchers and practitioners, you will learn about IT stakeholder engagement, business intelligence and the day-to-day operations of information systems. 

What you'll learn

You will study seven courses in universal IT practices:

• Business practices
• Project management
• Business system analysis
• Business intelligence and analytics
• Security principles
• Professional communication
• IT concepts

This program is recognised as an approved program by Financial Adviser Standards, The Treasury and will equip you with the education requirements to practise as a qualified financial adviser. Explore an exciting career in a dynamic and growing area of the financial services industry with one of the first bachelor programs in Australia to meet new education requirements.

The Master of Professional Accounting will prepare you for practice as a professional accountant. You will develop analytical, general business management and critical problem-solving skills, and gain a comprehensive understanding of accounting practice.

Your studies will focus on financial and management accounting, finance, commercial law, taxation law and auditing. You’ll study contemporary research and real-life case studies with the opportunity to complete an industry placement in Australia or overseas. You will graduate well-equipped for a global career, knowledgeable in areas such as accounting, tax, financial management, and public practice.