Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management

at University of South Australia - City West Campus Australia

What you'll learn

The Master of Management (Arts and Cultural Management) is made up of 16 courses: eight arts and cultural management courses, two business and management courses and six electives. Through these you will develop skills and expertise in areas that include:

• Arts and Cultural Leadership and Governance
• Accounting for Management M
• Marketing Management
• Arts and Cultural Audiences
• Arts Environment
• Festivals and Events
• Arts Management
• Arts Philanthropy 
• Arts Law
• Venues and Facilities Management

This Master degree will not only help to further extend practical skills in your chosen specialisation, but it will also provide you with valuable business management skills.

The specialised fields you are able to choose from include:

• photographic, digital and graphic media, illustration and animation
• painting and drawing
• spatial and material studies, including public art, sculpture, textiles, glass, ceramics, jewellery/metal, and furniture.

A key focus of this degree is on the development and application of research practices and methodologies. You will graduate with the creative and critical thinking skills needed to review and analyse information. You will also develop skills in marketing and critical analysis.

What you'll Learn
This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills.

A key focus is on research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• Grant sourcing and applications
• Industry associations and professional recognition
• Communication skills and marketing strategies
• Copyright, trademarks, intellectual property and taxation

This unique degree will equip you with the skills needed to kick-start your rewarding career in the creative and innovative world of illustration and animation.

You will learn a broad range of techniques needed to produce industry-standard pictures for industries such as:

• Book and comic publishing
• Gaming
• Movies
• Advertising
• 2D, 3D and Stop Motion animation
• Animation
• Design

You will also become skilled in free-hand drawing, develop knowledge of digital software for moving and static pictures, and work in on-campus workshops that are fitted out with state-of-the-art equipment.

During your final year you will be given the opportunity to practice your skills when you undertake an industry internship, mentorship, collaborative project or free elective.

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

This degree will prepare you to work in the Creative Industries, you will use your business skills and specialised knowledge to support, influence and grow the creative industry of your choice.

Industry Majors include:

• Animation and Visual Effects (with Rising Sun Pictures)
• Comicbook Creation (with Writers SA)
• Communication and Media
• Contemporary Art Studies (with Guildhouse)
• Creative Writing and Literature (with Writers SA)
• Digital Media (with Solstice Media)
• Festivals (with Festivals Adelaide)
• Film and Television (with Channel 44)
• Games Design and Production (with Epic Games and Mighty Kingdom)
• Performing Arts
• Screen Studies (with Adelaide Film Festival)
• Social Media (with KOJO)

You can tailor your degree by pairing your Industry Major with a second Major, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field. 

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.

In your specialisation you will focus on finance and financial markets. Specific areas include financial markets and institutions; international currency and banking markets; portfolio and fund management; macroeconomics; corporate valuation; and financial risk analysis and management.

In the Master of Professional Accounting you will study five core courses and nine accounting specialisation courses. You will gain a solid grounding in the latest accounting methods by studying areas in auditing, taxation, financial and management accounting and corporate finance. You will also study two electives as part of your studies.
 

What you'll learn

Sustainability, emerging materials, new technologies and research are focal points of this graduate diploma. You will also study sustainable design theory and practice; social, cultural, economic and technological advancements and their impact on sustainable design; and research methodologies.

This graduate diploma comprises design research studio classes, sustainable design theory classes, research methods classes, and a selection of electives.   
 

A specialised degree in legal studies will prepare you for a business career in the private, public or legal sectors.

Employers look for graduates who can apply theory to real industry challenges. You’ll have opportunities to embed an internship into your degree and seek career mentoring from legal professionals. You will also complete career-focused electives in business and legal studies to get valuable industry experience and deepen your legal knowledge.

The Bachelor of Business (Legal Studies) is also a pathway into our Bachelor of Laws (Honours) or a Laws (Honours) Double Degree.

The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

What you'll learn
The degree starts with core courses in business theory. These will give you a solid grasp of business fundamentals such as international business, economics and accounting and intelligence.

You’ll then branch out into your legal studies specialisation where you’ll focus on areas such as the foundations of law and public law; torts and contracts. You will also study eight electives – four in legal studies and four in business. Through these you’ll get valuable industry experience and deepen your legal knowledge.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

• Marketing for tourism, events and hospitality
• Service management in tourism, events and hospitality
• Destination management
• The international business environment

In your postgraduate studies,  you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics

This degree has a strong focus on experience-based learning. You will have access to practical-based courses which use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

Your undergraduate degree will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. You’ll then branch out into your specialisation, and learn the latest in areas such as macroeconomics, economics of public policy and analysis; portfolio and fund management; and international currency and banking markets. You can also embark on an overseas study tour, undertake an industry placement, or work on an industry-related research project.

The Master of Finance will explore areas such as financial theory and markets, investment management, corporate finance as well as econometrics.