Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

What you'll learn

This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills. A key focus is on practice-based research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• grant sourcing and applications
• industry associations and professional recognition
• communication skills and marketing strategies
• copyright, trademarks, intellectual property and taxation
   

Logistics and supply chain management involves managing the flow of goods and services from the point of origin to the consumer - a critical process for many businesses. It can encompass warehousing, monitoring inventory, purchasing, transport and distribution.

In this degree you will learn to manage the flow of goods and services from point of origin to consumer, focusing on the complex system of global supply that delivers products to your doorstep or local retailer.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

You will then study specialist courses in areas such as:

• Integrated supply chain management
• Procurement for strategic advantage
• International management ethics and values

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program.

You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in marketing.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Marketing
You will study core courses such as Accounting and economic theory. You will also learn the latest in specialist areas such as:

• Marketing analytics
• Advertising and branding
• Essentials of marketing planning

This program is approved by the Financial Adviser Standards and Ethics Authority (FASEA) and will equip you with the education requirements to practise as a qualified financial adviser.

What you'll learn
This program consists of 16 advanced financial planning courses, which you can complete in 1.5-2 years of full-time study (or part-time equivalent). Your qualification will complement your industry experience and advance your knowledge in specialist areas such as investment management, estate planning, superannuation, and tax. You’ll study compulsory bridging courses that have been outlined in FASEA’s education requirements including ethics and professionalism, and financial advice regulatory and legal obligations. As a graduate, you can be confident you’ll leave with the essential education requirements to practise as a qualified financial adviser.

A master’s degree is an opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

• socio-cultural change
• economic constraints
• environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

This postgraduate degree is offered as part of a nested suite in Business Administration where each qualification extends to the next, so you can easily transition to the next level qualification. If you decide to exit this qualification having completed the first four courses you will receive a Graduate Certificate in Business Administration. If you complete this qualification and wish to continue your studies, you can use this degree as a pathway and gain credit for successfully completed courses into the Master of Business Administration.

What you'll learn

You will study a foundation course in strategic thinking, then select seven courses from a diverse range of subject areas including advanced electives. You will further develop business administration skills and knowledge by studying a range of courses including strategic management, managerial finance, international business, ethics, marketing, and leadership. 

What you'll learn
This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

With a Master of Finance you will be equipped to manage the challenges of the fast-developing global finance industry.

This degree has a strong focus on experience-based learning. You will use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

The Master of Finance is made up of 16 courses in areas such as financial theory and markets, investment management, corporate finance as well as econometrics. You will also study two electives as part of your studies. One of your elective options is a 150-hour industry placement either in Australia or overseas.  The program will take 2 years full-time to be completed. If you are eligible for Advanced Standing*, it will take only 1.5 years.