Master of Management in Advertising and Brand Management

at University of South Australia - City West Campus Australia

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

The Master of Professional Accounting will prepare you for practice as a professional accountant. You will develop analytical, general business management and critical problem-solving skills, and gain a comprehensive understanding of accounting practice.

Your studies will focus on financial and management accounting, finance, commercial law, taxation law and auditing. You’ll study contemporary research and real-life case studies with the opportunity to complete an industry placement in Australia or overseas. You will graduate well-equipped for a global career and knowledgeable in areas such as accounting, tax, financial management and public practice.

What you'll learn
In the Master of Professional Accounting you will study five core courses and nine accounting specialisation courses. You will gain a solid grounding in the latest accounting methods by studying areas in auditing, taxation, financial and management accounting and corporate finance. You will also study two electives as part of your studies. One of your elective options is a 100+ hour industry placement either in Australia or overseas.

What you'll learn

Emerging trends and technologies, contemporary design issues, construction challenges and research are key focuses of this graduate diploma. You will also:  

• develop design proposals

• foster client relations

• survey building sites

• learn how to translate traditional drawing and design methods to specialised computer programs

• develop research methodologies  

This Graduate Diploma is designed and taught by academics actively involved in collaborative industry research. You will study core courses in HRM and specialised topics such as recruitment and selection, employment law, and people, leadership and performance.

What you'll learn

Postgraduate Business studentsYou will have a structured introduction to the core areas of HRM practice, including the business and organisational context in which it occurs. You will also choose two electives, enabling you to tailor your studies to your professional interests. These include the industry placement and overseas study tour options.

You will study specialised areas of HRM such as:

• People, Leadership and Performance
• People Analytics
• Workplace Learning and Development
• Talent Acquisition and Development
• Managing the Global Workforce
• Introduction to Human Resource Management

A major focus of this degree is on design research, and you will complete an individual research-based project where you will be required to critically review, analyse, identify, and propose solutions to complex design challenges. Through our industry connections, you will be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

What you'll learn
By studying the Master of Design (Interior Architecture) you will develop an advanced and comprehensive understanding of the principles and practices of designing and maintaining interior environments that are environmentally responsive and socially adaptable. You will also graduate with a sound knowledge of research methods.

During your first year you will complete multi-disciplinary core design courses, advanced research methods, an introduction to sustainable design, business practices, and your choice of electives. During your second year, you will undertake a yearlong project resulting in a professional standard presentation/exhibition.

What you'll learn

This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills. A key focus is on practice-based research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• grant sourcing and applications
• industry associations and professional recognition
• communication skills and marketing strategies
• copyright, trademarks, intellectual property and taxation
   

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

What you'll learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media: Advanced
• Social Media Management
• Digital Design
• Communication Contexts
• Content Creation
• Campaigns and Crisis Management
• Professional Communication
   

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for a range of platforms, including traditional media, social media and digital platforms.

You will:

• Learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
• Study emerging trends within the communications industry, along with media law and ethics
• Major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
• Select a sub-major in areas including digital media, film and television, journalism, linguistics, marketing or social media
• Undertake an industry internship in your third year
• Study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
• Undertake an industry-supervised project or research thesis in the final year of your masters degree.

Through your postgraduate studies, you’ll build your professional skills in social and digital media management, public relations and strategic communication. You’ll also:

• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Explore topics including digital design and strategic communication in campaigns and crises
• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.