Master of Management in Marketing

at University of South Australia - City West Campus Australia

What you'll learn

This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in marketing.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy.  You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Marketing
You will study core courses such as Accounting and economic theory. You will also learn the latest in specialist areas such as:

• Marketing analytics
• Advertising and branding
• Essentials of marketing planning

What you'll learn
The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting, management and entrepreneurship. 

You will also study specialist courses such as:

• international management ethics and values
• business across Asian communities
• Australia in the Asian century

What you'll learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises industry relevant and informed courses covering emerging communication discipline areas including:

• Communication and Media: Advanced
• Social Media Management
• Digital Design
• Communication Contexts
• Content Creation
• Campaigns and Crisis Management
• Professional Communication
   

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will developed skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will also go on to develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• The principles and practices of tourism
• Tourism impacts and sustainability
• People, leadership and performance

Skilled communicators are essential in every organisation and industry sector, and this adaptable degree will equip you with the knowledge and skills to plan, develop and deliver communication activities across a range of platforms.

You will develop skills in:

• writing and creating content for traditional and online media
• Analysing social media and its role in society
• Managing media and public relations
• Critical and analytical thinking required for the strategic planning and management of communication and media.

What you'll learn

You will learn how to write, plan, deliver and evaluate communication strategies that engage and inform target audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

• Writing and content creation for traditional and online
• Social media strategy, engagement and content creation
• Critical and analytical thinking required for the strategic planning and management of communication and media
• Communication and media research
• Media law and ethics
• Emerging trends

With a Master of Finance you will be equipped to manage the challenges of the fast-developing global finance industry.

This degree has a strong focus on experience-based learning. You will use simulated financial markets in the Finance Trading Room to enhance your learning and engage in real world practical tasks in specialised fields in Finance. You can also choose to enhance your business consulting skills and experience through a professional business placement in Australia or overseas.

What you'll learn

The Master of Finance is made up of 16 courses in areas such as financial theory and markets, investment management, corporate finance as well as econometrics. You will also study two electives as part of your studies. One of your elective options is a 150-hour industry placement either in Australia or overseas.  The program will take 2 years full-time to be completed. If you are eligible for Advanced Standing*, it will take only 1.5 years.

This Master degree will not only help to further extend practical skills in your chosen specialisation, but it will also provide you with valuable business management skills.

The specialised fields you are able to choose from include:

• photographic, digital and graphic media, illustration and animation
• painting and drawing
• spatial and material studies, including public art, sculpture, textiles, glass, ceramics, jewellery/metal, and furniture.

A key focus of this degree is on the development and application of research practices and methodologies. You will graduate with the creative and critical thinking skills needed to review and analyse information. You will also develop skills in marketing and critical analysis.

What you'll Learn
This qualification provides graduates with advanced practical and theoretical skills and knowledge, advanced research skills and valuable business skills.

A key focus is on research, as it relates to your chosen specialisation. You will also study marketing and business, covering areas such as:

• Grant sourcing and applications
• Industry associations and professional recognition
• Communication skills and marketing strategies
• Copyright, trademarks, intellectual property and taxation

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and property research. 

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property. 

What you'll learn

The degree starts with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.

In your postgraduate studies, you will study core courses in business and global investment and trade and select from specialised courses such as Behavioural Finance, International Business: Strategy and Ethics, and Applied Research in Finance.

What you'll learn

To be an effective communication designer you need to be able to identify problems, and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace such as socio-cultural change, economic constraints, and environmental impacts.

This graduate diploma comprises design research studio classes, advanced research skills, introduction to sustainable design, business practice and a choice of electives. You will develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. You will also acquire the cognitive skills needed to review and analyse research.
 

Bachelor of Architectural Studies is a globally competitive degree focusing on the relationship between architecture, communication, technology, culture, and natural and built environments. Our alumni network spans the globe, from award-winning local architectural practices to international practices with offices worldwide.

This bachelor-level degree will provide you with the skills and knowledge to understand design principles and methods; building structures and construction systems; digital design and communication methods; sustainable design strategies; and the social and cultural history that shapes our world.

This degree has a strong practical focus – in architectural design studio classes, you will design real and speculative projects informed by contemporary architectural practice and construction, as well as undertake research and hands-on learning through industry-led and practically-focused coursework.

As well as the opportunity to gain relevant practical experience, you will gain the skills needed to design architectural environments that range in scale and complexity and develop:

• Research and methodological skills to integrate theoretical, behavioural, environmental, and ethical issues within architectural practice
  Understanding of the social and political context of architecture
  Verbal, written, and graphic communication skills, including traditional drawing methods and 2D and 3D computer-based representation skills that will enable you to visualise your designs using Virtual Reality and the Unreal game engine
  Conceptual and technical skills to demonstrate a broad understanding of knowledge in contemporary design culture, including Aboriginal and First Nations cultural practices.