Master of Management in Marketing

at University of South Australia - City West Campus Australia

This highly flexible degree allows you to tailor your studies to your interests and future career.

You could:

• Build your own degree by completing a mix of minors (with or without electives) or sub-majors across a range of different study areas
• Explore 16 other UniSA Bachelor of Business degrees across specialisations such as Innovation and Entrepreneurship, Marketing, Finance, Property, Management, Tourism and Event Management, and transfer with study credit for most successfully completed courses
• Complete a bachelor's degree and master's qualification in just four years with our Fast-track to Masters package
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship. There are also twelve courses that you can use to custom build your degree. For example, you could choose to do either:

• Three minors (four courses each), or
• Two minors (four courses each) and four electives, or
• Two sub-majors (six courses each), or
• A 12-month international exchange and four electives.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

The Bachelor of Business (Property) is the longest-running degree of its type in Australia, and the only one of its kind in South Australia. You will learn about property investment, development, valuation, management, agency and property research. 

As a property professional you will gather and analyse information to help you make informed decisions and offer practical advice about the use and management of property. 

What you'll learn

The degree starts with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers. 

In your specialisation you will focus on property valuation, development and investment. Specific areas include building evaluation, planning and land use, property law and economics, property practice, investment and development, and entrepreneurship.

In your postgraduate studies, you will study core courses in business and global investment and trade and select from specialised courses such as Behavioural Finance, International Business: Strategy and Ethics, and Applied Research in Finance.

What you'll learn

This master’s degree will expand your knowledge and skills in management, administration, leadership, project management, strategic management, financial management and more.

Through a unique blend of health and business courses, you'll learn to:

• Provide the overall strategic direction and management for a service, facility, organisation or centre.
• Work in senior levels of management influencing high-level organisation, financial and administrative decisions.
• Prepare for leadership roles in health within Australia and internationally.
• Develop and strengthen project management processes to plan, manage, execute and deliver successful projects.
• Develop competencies in designing rigorous quantitative research to inform healthcare knowledge, practice, and policy.
• Undertake administrative operations such as reporting and budget planning.
• Understand business analytics, the accounting environment and health economics within organisations.

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

• socio-cultural change
• economic constraints
• environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics 

Hands-on teaching and learning is a focus of this degree, and as a contemporary art student you will have access to a comprehensive range of facilities in custom-built studios and workshops. Alongside these are studies in art history, theory, and courses in how to grow your career and opportunities to connect with industry partners in the City West cultural precinct. A key feature of the degree is its flexibility. Students can choose to focus on the development of hand skills or opt for a more multidisciplinary pathway through the program.

Throughout your studies, you can select from a range of the studio areas including:

• Ceramics
• Drawing
• Glass
• Jewellery 
• Painting
• Photography
• Sculpture
• Textiles
• Printmaking

And also be introduced to the contemporary practices of video, sound, performance, and new media art.

This program is approved by the Financial Adviser Standards and Ethics Authority (FASEA) and will equip you with the education requirements to practise as a qualified financial adviser.

What you'll learn
This program consists of 16 advanced financial planning courses, which you can complete in 1.5-2 years of full-time study (or part-time equivalent). Your qualification will complement your industry experience and advance your knowledge in specialist areas such as investment management, estate planning, superannuation, and tax. You’ll study compulsory bridging courses that have been outlined in FASEA’s education requirements including ethics and professionalism, and financial advice regulatory and legal obligations. As a graduate, you can be confident you’ll leave with the essential education requirements to practise as a qualified financial adviser.

A master’s degree is an opportunity to sharpen your technical ability, legal knowledge and professional expertise. Aside from learning new and relevant legislation, regulations and codes of practice, you’ll also enhance your skills in building and managing client relationships – a critical focus area for future financial advisers.

Our Master of Finance (Global Investment and Trade) will equip you with the skills to manage critical issues facing global trade, international business and finance.

This degree will provide you with an in-depth understanding of the interconnections between institutions and global financial markets, as well as the implications of changing regulation and policy.

What you'll learn

The Master of Finance (Global Investment and Trade) is made up of 16 courses including two electives and two specialisation electives. You will study core courses in business and global investment and trade and select from specialised electives such as Behavioural Finance, International Business: Strategy and Ethics, and Applied Research in Finance. One of your elective options is also a 150-hour industry placement either in Australia or overseas.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this packaged program, you can:

• Build your own degree by completing two minors (usually eight courses)) across a range of different study areas
• Undertake a one-year international exchange with Rennes School of Business in Brittany, France.

The Master of Management (Tourism and Event Management) degree will explore contemporary management skills and you will study areas such as project management, sustainable tourism, and event management. You will also focus on the key principles which govern the tourism industry and gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and entrepreneurship.

What you'll learn

The degree starts with core courses in business, accounting and economics, giving you a solid grounding in these important areas. You’ll then branch out into your specialisations, majoring in accounting and finance.

In your accounting major you will develop the latest knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Data analysis and business intelligence

In your finance major you will learn the latest in:

• Finance markets and institutions
• International currency and banking markets
• Portfolio and fund management
• Macroeconomics
• Strategic risk and financial analysis