Bachelor of Creative Industries in Enterprise Innovation

at Western Sydney University - Parramatta South Campus Australia

This program combines tourism, event management, social science, business and marketing subjects to prepare graduates for professional roles in tourism, events, and the visitor economy. Students can choose from a suite of majors, including: environmental management, event and festival management, heritage, marketing, place management, planning, sport and sustainability.

The program has been developed with industry to ensure students develop the skills and knowledge desired by employers. Students complete fieldwork, engage with industry and government stakeholders, and are provided with opportunities for international fieldtrips and placements. A final-year professional placement allows students to gain further industry experience and provides a stepping-stone into employment.

Marketing

Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

In the Bachelor of Communication, through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

The Bachelor of Laws provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will also develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

The Bachelor of Laws provides you with professional skills including: the ability to analyse legal material and understand fundamental legal principles; an understanding of the relationship between law and society; the skills to analyse and solve legal and non-legal problems and specialised study into the Australian legal system.

The Bachelor of Communication encompasses a wide range of subjects in the field of communication and media with a core program of media studies, practices and theory, and specialised major sequences in advertising, journalism, public relations and media arts production.

 Public Affairs

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

This double degree provides you with the practical skills and knowledge required to excel in the fields of both business and law. The Bachelor of Business degree gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this degree will provide you with the skills to do it.  

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management.

Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Anthropology

Social Anthropology is the study of humans and the cultures they create. The major in Anthropology within the Bachelor of Social Science offers students the opportunity to examine social patterns and practices across cultures, to discover similarities and differences between cultures, and to understand the processes by which humans organise and create meaning.

Areas of focus include the development of anthropology as a discipline; globalisation and culture; power and politics; gender and sexuality; identity and belonging; ethnography and ethnographic methods; indigenous peoples and nation states.

Specific attention is given to cultures of Australasia, Southeast Asia and the Pacific, and to cross cultural interactions, at both global and local levels. The major seeks to equip students with multi-cultural knowledge as well as to provide a thorough grounding in research methods and ethics with utility in a variety of professional and academic contexts.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

International Relations

This major has been designed to meet the needs of Australian government, business and society, to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides you with the opportunity to study contemporary Asia, in addition to the rich and diverse histories, politics, cultures and languages of Asian countries, as well as the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. It seeks to produce graduates with a broad, liberal education, and with the skills to mediate between Australia and the world in general, and Asia in particular through political, economic, commercial, cultural, diplomatic and strategic links.

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

 Peace and Development Studies

The Peace and Development Studies major is concerned with inequalities of power and opportunity that lead to international and local conflict, uneven development, social dislocation and environmental degradation. This major examines the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity.

You will be introduced to theories and methods for identifying, measuring and resolving conflict and environmental degradation. Constructive solutions include empowerment and self-determination, sustainable living, peace building and conflict resolution strategies. 

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

 Geography  and Urban Studies

Geography is the integrated study of people, places and environments. In this major, you will examine the geography of contemporary Australian cities and regions. The interests of today’s geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a discipline focused on social justice within the city, through its critical assessments of people’s access to scarce urban resources, such as housing, transport, education and employment.

The political, economic and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban wellbeing and city structure are the intellectual basis for the urban planning profession.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Economy and Markets

A major in Economy and Markets prepares you to be an active participant in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. The world’s commercial and political systems affect the quality of life and standard of living of every single person on the planet. If you would like to play a part in the workings of these systems, and have an impact on their outcomes, a major in Economy and Markets is the ideal choice.

The major introduces you to the application of economic analysis to issues affecting both the business sector and a range of government institutions. You will learn how economies function and how public policy and the way organisations behave affects diverse social, economic and environmental problems.

Our Communication degree will give you the professional skills and knowledge to build the ‘go anywhere, do anything’ career you want. Major in Journalism, Advertising, Public Relations or Screen Media and develop job-ready skills in communication, digital media, media production, research, and innovation.

Screen Media

The major in Screen Media is designed to provide students with production skills, complete with practical hands-on experience together with a theoretical foundation in the moving, visual media.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Global Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships.

Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.