Bachelor of Business Administration (Concentration) in Tourism Marketing and Management (Co-op Optional)

at Cape Breton University Canada

From the soothing sounds of our singing shores, to the everlasting beat of our vibrant culture, Cape Breton holds music close to its heart.

Build your skills for a solid foundation in music and carve your own path, wherever the tempo takes you. Our BACS music major is the only undergraduate program in Canada to focus on traditional and tradition-based popular music, with particular emphasis on Cape Breton’s rich music traditions.

Students learn about music career options, develop a career network and gain valuable work experience through courses such as Understanding the Music Industry, and Arts Entrepreneurship, as well as our Archival Internship and work placements.

Our music offerings focus on three broad areas: Atlantic Canadian cultures and traditions; popular music; and the study of global traditions (e.g., West African, Eastern European, etc.) through ethnomusicology and folklore approaches.

In all of our program options, we offer a variety of courses, including courses in performance, music theory and composition, genre surveys and histories, issues (e.g., protest, cultural tourism), research methods and business.
What skills will I gain from this program?

• Awareness and appreciation of music from around the world
• Greater understanding of music’s roles and functions in society
• Ability to analyze music
• Improved ability to perform
• Knowledge of the music industry

Why study at CBU?
As a music student at CBU, you’ll be excited to learn some of Cape Breton’s best-known traditional musicians teach here, including popular local artists such as Kyle MacNeil of the Barra MacNeils. That means you’ll be taught by experienced instructors who are both accessible and approachable, which makes a major difference in the intricate world of music.

Our music program uniquely ties together liberal arts courses, performance classes, work placements and community learning to create a truly well-rounded experience. Join students from around the world in one of the most breathtaking locations on the planet, in harmony, as you realize your true potential in music.

Cape Breton is known for its musical traditions. As one of the most celebrated cultural regions in the country, we offer courses that introduce students to a variety of music. From local traditions to music from around the world, popular music to classical music, students learn to analyze the music they love in order to see how it works.

When it comes to the prosperity of a business, nothing is more important than a solid financial foundation. Finance is a body of concepts, principles and theories dealing with making strategic investment acquisitions, and identifying where the firm will get the long-term capital to finance the strategic investments.

Finance courses explore the day-to-day operations of a firm and examines how to ensure the business is successful.

Everyone has to deal with money. Finance takes a closer look at this dynamic by studying the management of money for individuals, companies and governments. Topics in world capital markets, investments in real and financial assets and the world of international finance are covered.

What skills will I gain from this program?

• Acquire the ability to make sound financial decisions that will maximize the value of a business.
• Learn to effectively manage money to provide growth in investments.
• Understand the time value of money and how to use the concept to make sound financial decisions.
• Learn to help a firm raise capital to foster growth.
• Acquire the knowledge needed to make sound strategic decisions to ensure a successful business.

Why study at CBU?
A finance concentration at CBU will prepare students for many careers in the financial services industry and in other related fields. The skills and concepts learned include the ability to make sound financial decisions and will lead the way to achieve a successful work-life environment.

The scope of finance is broad. Finance courses at CBU explore the full spectrum, from corporate finance, personal finance, investments, capital market theory, financial markets and international finance. Courses in accounting and economics are also ideal for a concentration in finance.

The English language is central to the way billions of people work, play, think and relate to one another. The English program at CBU teaches you to become an expert user of the language, understanding the history and applications in all its linguistically splendid detail and nuance.

A big part of that nuance will come from understanding humanity’s richest literary tradition, engaging with some of the world’s most profound imaginations.

Studying English means learning to think not just critically, but curiously and courageously. It’s opening your eyes to cutting-edge ideas while also being skeptical and analytical.

Studying English means coming to understand the way our language shapes us, our societies and even our physical environment. We study how we can use language – and its texts – to understand our past, to remake ourselves and to understand the world around us.

What skills will I gain from this program?

• Deep critical interpretation skills
• Cultural literacy
• Advanced writing skills
• In-depth knowledge of literary texts and forms
• Flexible and adaptable research skills

Why study at CBU?

• Study English in a place where inspiration comes naturally. Our English faculty are active scholars with an impressive record of publications and awards. CBU faculty care deeply about inspiring their students to become engaged readers, brave writers and thoughtful citizens.
• We will be here from your first day as a student to your first day as a graduate and beyond, guiding you through the program and helping you engage with the intricacies of scholarship. We’ll be here to help you craft a brilliant writing style and hone unparalleled research skills. We’ll be here to help you sharpen your critical prose, to make your creative writing sing, and even to help you make a splash at your first academic conference.

The special skills you learn at CBU in the Diploma in Public Administration and Management program can take you in any direction. Learn in modern facilities surrounded by a thriving community with access to everything you need to grow. The knowledge you gain here will help you excel in managing people, processes and policies in various industries to help you build the solid foundation you need for the real world.

This Diploma in Public Administration and Management has been designed to help you gain quantitative and qualitative research skills, and get a better understanding of management and community development. This is incredibly helpful for those with an interest in working for, or with, government and community-based organizations managing groups of people.

Carve your own path into the future while developing expertise in the techniques and practices of public sector management. This diploma offers the chance to take a deep look at the nature of Canadian government and public administration at the international, national, provincial and local levels. Study comprehensive subjects such as management, law, organizational theory, policy development, research methods, leadership and more.

What skills will I gain from this program?

• Learn about public sector management at all government levels.
• Financial and personnel management skills.
• Quantitative and qualitative-based research skills.
• Understand how government policies work.
• Management and community development skills.

Why study at CBU?

• On Cape Breton Island, public sector managers play a critically important role in our local, regional, national and global communities by providing project management and policy advice. It’s not only the modern facilities or the word-class education that draws students from over 40 countries to our unique location on the sea, it’s the chance to make a difference in the place you call home.
• Studying public administration and management at CBU will help you learn the skills necessary to take on challenging issues that define the public agenda in Canada. In addition to our regular courses, our experienced faculty provide hands-on learning through either an experiential learning directed study, or co-op work placements paired with the opportunity to earn a Certificate in Management (C.I.M.). This helps ensure our students are prepared to enter the professional world or continue to graduate studies.

Experiential Learning Opportunities

• Local volunteer activities
• Large-scale community engagements
• Diverse campus events
• Option to choose a directed study project or internship
• Option to complete a special Certificate in Management (C.I.M.)

The Post Baccalaureate Diploma in Business Management is a 24 months post graduate diploma which does not only interest students with a background in business administration and management but also includes a wide variety of students from the fields of arts, science, medicine and engineering as well. The diploma deals with a number of subjects such as marketing, finance, accounting, economics as well as statistics. The course at CBU has a great faculty and well trained staff that guide students at every way.

During the first year of the program, students are introduced to the foundation subjects of business management such as management, accounting, economics, and public communications. The second year of the diploma includes more practical aspects of the diploma where students learn marketing, business finance as well as strategy. Students in the last year also have an opportunity to go for internships for 12 weeks and are required to complete a project with an organization. After graduating from the BDM course students can enter public sector, social sector as well as government services. The various areas of study include organizational behaviors as well as business decisions.

What skills will I gain from this program?

• Understand the effect of external environments (political, legal, market, sector) on business
• Use managerial accounting to make resource management decisions that maximize value
• Conduct industry analysis, identify opportunities and propose product/services offerings
• Integrate technical knowledge of management, incorporating theoretical concepts in managing people, operations and finances
• Address management issues in workplace contexts, showing initiative and applying judgement

One look at island life and it becomes clear: CBU is a special place that is focused and determined to make the world a better place. The passion for innovation and collaboration runs deep in our history and fuels our future.

The engineering transfer program is offered at CBU on an associate basis with Dalhousie University. CBU is one of the few Associated Universities to offer the first two years of all seven engineering disciplines. These include civil, environmental, mineral resource, electrical, industrial, mechanical and chemical engineering. We deliver the first two years of the four-year Bachelor of Engineering program.

The first year of the program is common for all seven discipline options. At the end of the first year, you must make a decision on a specialty. Application is made at this time to both CBU and Dalhousie for a seat in the particular discipline of choice.

During year two, you will be registered at both CBU and Dalhousie University.

Students can also combine a BSc in either chemistry or mathematics with the Engineering Diploma. This program requires a third year of study at CBU to complete the BSc, followed by two years at Dalhousie University to complete the BEng.

What skills will I gain from this program?

• Reduce complex problems using appropriate assumptions.
• Identify appropriate engineering tools for real-world problems.
• Learn to plan for safety and sustainability issues.
• Explain interactions between technical systems in various contexts.
• Become an effective leader and team member.

Why study at CBU?

• Our friendly, welcoming, respectful community helps engineering students connect solutions with real-world problems.
• By starting the BEng Transfer Program at a smaller institution, students get individualized attention and support from experienced faculty, which is critical for success.
• CBU is home to the newest Engineering Department in Nova Scotia, and second in size only to Dalhousie University. CBU is also one of the few Associated Universities to offer the first two years of all eight engineering disciplines.

CBU offers a four-year Bachelor of Arts Community Studies degree in the field of Mathematics. For years, CBU has been providing impeccable services to its students to prepare them to be successful citizens of the world. Math is a subject that keeps evolving and there are new developments in the subject happening now and then. Along with mathematics, this degree also deals with community studies and how we can positively influence our communities.

CBU has a great faculty of expert mathematicians, state-of-the-art services, and excellent placement records which make this a very desirable course. Students have a number of career options after completing a degree in mathematics namely accountancy & finance, banking, actuarial career, statistician, careers in academia & research, engineering, and many more. 

Over the years a number of students have graduated in the field of mathematics from CBU who have made great careers. The four-year program helps students deal with the basic fundamentals of mathematics and gradually delves into the deeper aspects of the subject.

What skills will I gain from this program?

• Argument and logic skills
• Computer math skills
• Problem-solving & analytical skills
• Risk assessment skills

Nurses are at the forefront of our health care system. The Bachelor of Science, Nursing (BScN) is an incredible opportunity. It’s a program that prepares students to be eligible to practice as registered nurses in a variety of health care settings. At Cape Breton University, you arrive inspired and leave prepared with the skills you need to thrive, with lifelong knowledge, skills and ability guiding you along the way.
The nursing curriculum is an intentional blending of courses from many disciplines, integrating theory and practice to facilitate self-growth, critical inquiry and a commitment to lifelong learning. Teachers and students engage in continuous professional development. From perfecting evidence-informed practice to respond to changing patient needs, to learning modern technologies, our faculty and students work together in a supportive and dynamic learning environment.

CBU’s BScN strives for excellence in preparing our future registered nurses to be knowledgeable, compassionate and ethical professionals.
What skills will I gain from this program?

• Knowledge of nursing theories, research and evaluation.
• Acquire practice-based learning.
• Learn to promote, maintain and restore health.
• Skills to prevent illness or injury.
• Qualify to write the NCLEX-RN exam.

Why study at CBU?
The nursing program at CBU uses a concept-based curriculum, so it’s easy to find the resources you need to gain the skills you need. Our concept-based learning is an approach to education that is more student-centered and student-directed. This means you’re fully immersed in real-world studies through engaging, hands-on learning.

CBU students have access to a wide variety of nursing practice placements (hospitals, community, long-term care) within the Nova Scotia Health Authority as well as private community partners that provide the experiential learning nursing students need to bridge theory to practice.

You also have an opportunity to take part in a two-week International Experience designed to help you learn about health and nursing in another culture and engage in service-learning. Our students have travelled to Quito, Bali, and Argentina. Students have the opportunity to study for a Specialty Nursing Certificate in oncology, acute and critical care, mental health, public health or Indigenous health nursing, along with others. Additionally, qualified students can enhance their research knowledge and skills by completing an advanced major in an area of interest.

On Cape Breton Island, you’ll find the path to your successful future by discovering today’s world of psychology. With students coming to study at CBU from over 40 countries around the world, our diverse campus of thought leaders set the stage for your future success.

Psychology courses at CBU emphasize the genetic, physiological, sensory, cognitive, personality-based and social structures that mediate behaviour and mental processes. As the science that examines the structure and function of behaviour and mental processes, we’re proud to offer relevant programs for today’s world.

What skills will I gain from this program?

• Understanding of mental health
• Learn theories and history of psychology
• General research skills·
• Specific knowledge to your specialization

Why study at CBU?

• At CBU, our comprehensive curriculum focuses on understanding individual behaviour so you can apply your skills to a wide variety of opportunities in the field of psychology. Studying psychology here will provide you with the skills you need to think, be innovative and design your own experiments to answer your own questions. You will critique work, yours and others, as well as conduct and report on experiments to help build a foundation for tomorrow.
• With modern facilities and breathtaking scenery, not many places in the world can offer what Cape Breton Island can offer. Plus, with accessible and experienced faculty, CBU encourages active research alongside your professors.
• Because hard work and dedication are noticed here, students are often hired as research assistants to help professors in their duties. Here, we also believe that what we learn from psychological research can be used to understand past, current, or future events. That means the knowledge you gain at CBU can also help analyze mental health issues, and improve education, employment and relationships.
• Our Honours Psychology Program (BA, BSc, or BACS) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision. This program prepares students wishing to go on to graduate school or professional programs.

Experiential Learning Opportunities

• Directed study course work
• Co-op opportunities
• Working as a research assistant

On a world-famous island such as Cape Breton, our economy works when smart financial decisions are made that impact lives every day. That’s why we take extra care to dedicate ourselves to excellence in accounting that meets the IFRS global standard in accounting business.

Accounting is much more than numbers. Global business and government departments are constantly in need of high-quality, dedicated employees with a thorough understanding of financial management, and current generally accepted accounting principles and best practices.

Commonly referred to as the language of business, accounting serves as the basis for financial decision making. Accounting is a dynamic, creative and interesting subject, and is the process of gathering, recording, interpreting and analyzing financial information.

What skills will I gain from this program?

• Gain an understanding of global accounting practices and skills.
• Develop an international perspective.
• Learn current business practices.
• Develop decision-making skills.

Why study at CBU?

• Through a major in accounting at CBU, we prepare you with the skills and knowledge to succeed in one of the fastest growing professions with continued high demand.
• At CBU, this program truly gives you an education you can count on. An accounting major at CBU can open doors to numerous opportunities and steady career advancements. Graduates can enter into professional accounting programs to receive designations like Chartered Professional Accountant (CPA) and Aboriginal Financial Officer Association (AFOA) with maximum exemptions.
• Students are well equipped to enter middle management accounting positions in small to medium-size firms, non-profit agencies or government. Studying accounting also provides students with a skill set that is ideal for entrepreneurship.