Advanced Diploma in Architectural Technology (Co-op)

at Georgian College - Barrie Campus Canada

Students are instructed in the use of current Web and Internet technologies to create innovative, interactive products for a variety of users, platforms, and devices. They are taught to plan, design, and develop engaging and intuitive user interfaces. Courses cover the use of current technologies including HTML, CSS, JavaScript, the Document Object Model (DOM), Application Programming Interfaces (APIs), and a variety of popular scripting frameworks. With a focus on user-centred design, students apply human-computer interaction principles, standards-based technologies, and web application best practices to create an accessible, usable, and captivating user experience

Students are introduced to skills and knowledge needed to succeed in recreation and leisure services. The curriculum includes: community recreation, outdoor adventure, arts, culture, heritage, leisure, fitness, retirement activities, life enrichment in long term care, adaptive-therapeutic recreation, facility operations, programming and event planning. Business administration fundamentals are incorporated with courses in marketing, accounting, technology, human resources, entrepreneurship and research. Experiential learning opportunities include a paid co-operative work semester, field trips, and participating in a number of events or programs working with children to seniors. Students gain proficiencies in leadership and group facilitation by designing, delivering and evaluating diverse, inclusive, relevant, environmentally sustainable recreation leisure and wellness initiatives.

Students acquire the knowledge and skills required to perform in the administrative health field. Students learn document production, medical terminology, transcription, electronic health records, human anatomy, as well as courses in communication and social sciences. Students have the opportunity for hands-on learning.

Initially, students in all Office Administration streams enroll in a common first semester. Eligible students in this program are offered the opportunity for office experience within the health services community.

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization;
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
• Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
• Conduct market research to provide information needed to make marketing decisions;
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
• Develop learning and development strategies and plans to enhance professional growth in the field;
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
• Apply the principles of business ethics and corporate social responsibility to business decisions;
• Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

This program is intended for students who wish to develop a strong educational and experiential base in business. Students acquire skills in acquisitions analysis, market research, selling, networking, financial analysis and planning, various computer applications and systems, social entrepreneurship development, human resource planning and management. Students also develop skills to integrate the whole area of business principles and practices in order to successfully operate and manage a business.

This program is particularly appropriate for students whose goal is to enter a family business, start their own business, or enter employment in a small business. One of the key experiential outcomes is the research, development and presentation of a complete business plan for a new enterprise.

Graduates of this program will be prepared for exciting careers in the field of business. Students will develop the skills to research, analyze, and manage many aspects of business. Graduates will gain specialized career expertise, technical knowledge and skills, as well as practical experience that will enable them to start or further their specific career in business. Business skills obtained in this program will enhance graduate employability and the individual’s long-term opportunities for advancement.

Program Highlights
The graduate has reliably demonstrated the ability to:

• Implement business strategies that translate an organization’s vision into operational plans;
• Interpret and apply financial information to determine risk, costbenefit and liability of projects and operations;
• Develop and operationalize balanced performance measures that contribute to the successful implementation of strategic plans;
• Analyze business data to inform strategies that improve customer relationships and promote lean operations;
• Identify and present innovative solutions that help individuals and organizations become more agile and effective during change initiatives;
• Identify and implement leadership strategies to resolve conflict and improve individual and team performance in an organization;
• Apply design thinking and adaptive reasoning techniques to solve problems and improve an organization’s operational performance;
• Enhance active listening, written, oral, and presentation skills through interpersonal and technological applications in order to promote effective communication within an organization;
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Kitchen and bath design is a specialized service within the residential interior decorating and design professions. Graduates of this program will build on previous design education and experience to acquire industry standard skills and expertise applicable to the kitchen and bath industry.

Students assess client needs and focus on function-based design solutions and aesthetic, durability, and environmental considerations. This program covers technical documentation, specification conventions, fabrication methods, infrastructure issues, and relevant business practices.

Students gain the required skills to install, service, and maintain the environmental systems for residential buildings, including working with a variety of gas appliances, as well as an introduction to refrigeration and air conditioning. Students examine energy efficient and environmentally friendly approaches; and read, utilize, and produce Heating, Refrigeration, and Air Conditioning (HRAC) drawings using industry standard software. Students gain the required skills to obtain the Technical Standards and Safety Authority (TSSA) Gas Technician 2 (G.2) exams in order to become a licensed gas technician.

In this program, students are prepared with the knowledge, skills and professional competencies required for the Esthetics Industry. Students in this program are able to provide spa modalities, such as make up and specialized skin, body and hand/foot treatments. In addition, business applications required to run a small business are emphasized. This program has been designed with the intent to academically prepare students for international testing and to inspire a passion for the health and wellness industry.

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Why study Advertising and Marketing Communications at Georgian?
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!