Diploma in Business in Marketing (Co-op)

at Georgian College - Barrie Campus Canada

Learn the dynamics of the industry with experiences that go far beyond the classroom. Paid co-op work term. Travel, study and work abroad.

Discover the dynamic world of tourism. Students experience supportive academic instruction while engaging in active, experiential learning that incorporates current developments such as social media and sustainability in the tourism industry. A practical, paid co-op work term allows students to develop valuable knowledge and skills that will set them apart in a world of exceptional career opportunities. Join this growing, global industry and explore a world of possibilities. Sustain. Engage. Discover. Experience.

Imagine working at 5-star hotels, luxurious resorts, restaurants, clubs, on cruise lines, and more. Consistently in the top colleges for graduate placement, this program offers over 500 hours of paid co-op work. With extensive experiential opportunities including field trips, practical labs, workplace certifications, and study and travel abroad, Georgian College, through our strategic industry partners, opens up an exciting hospitality career. As a professional, students experience a unique lifestyle and meet diverse people from around the world.

Student centered faculty focus on delivering innovative curriculum, industry expertise and employability skills in the pillars of the hospitality industry; entrepreneurial thinking, accounting and finance, marketing and sales, food and beverage, accommodations and human resources management.

Students prepare for the role of oral health professional specializing in health promotion, disease prevention, and therapeutic care. Course content includes dental hygiene theory and practice, oral health and biomedical sciences, and the practical skills required for clinical practice. In addition, students learn the principles of professional responsibility and communication, health promotion, advocacy and evidence-based health care. Students apply theory to practice starting in a preclinical setting, gradually building the competence to apply skills in a client-care environment. Under supervision, students are supported while providing ethical dental hygiene care onsite in the oral health clinic and in the community. Students are prepared to work with clients and communities of diverse backgrounds and ages with varying degrees of oral health in a variety of settings.

In this program, students engage in interdisciplinary problem-solving, combining visual sensitivity with skill and knowledge in the areas of communications, technology, and business. Students learn to structure visual information to aid communication in both print and web-based formats, and employ these skills in the creation of advertising, editorial, branding, and information design. The depth and breadth of instruction in design and technology is reflected in the portfolio developed in this three-year program, preparing students to take on more creative and independent roles once they enter the workplace.

Today’s human resource professionals are leaders and managers of change. They respond to the challenges triggered by new trends in technology, increasing government involvement in the employer-employee relationship, workplace diversity and globalization. The future belongs to organizations with the human resource expertise that can lower labour costs, improve productivity, increase responsiveness to customers’ needs, and build employee commitment.

Graduates from the program will be ready to perform all human resources functions within the business environment.  Demonstrating the skills and competencies such as the ability to communicate effectively collaborate with others and displaying initiative and perseverance, graduates will possess the required knowledge, skills and abilities to be a key person within the organization. 

Work-integrated learning 
This program includes a co-op work term component where you will gain practical, on-the-job experience in your field.

Students are prepared to manage a food services department while adhering to professional standards, quality management programs, nutritional and healthy living principles and marketing and promotional activities. In addition, graduates are able to employ a number of more complex functions supporting organizational effectiveness including supporting the design of food and nutrition human resource plan, financial analysis and control, and collaborating in the preparation of an organization's business plan or client care plan. Students apply research competencies to the assessment, analysis and problem solving with regard to nutritional needs and diagnoses.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients;
  • manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction;
  • manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals;
  • support others to work professionally and ethically in accordance with industry, organization and legal standards;
  • monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance that may impact the management and delivery of food and nutrition services;
  • deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives;
  • contribute to the hiring, coaching, training, scheduling, supervision and performance management of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices;
  • apply industry best practices, financial constraints, and principles of social responsibility and environmental sustainability to inventory management and procurement of goods and services;
  • contribute to the analysis of food and nutrition services and operations, and the implementation and evaluation of changes, to support continuous improvement;
  • contribute to the planning and administration of budgets consistent with organization objectives and legal requirements for nutrition and food service departments;
  • select and use information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services;
  • promote food and nutrition services and healthy living to support marketing plans and the general well-being of clients;
  • apply basic entrepreneurial strategies when considering new business opportunities within the hospitality and tourism industry.

This program offers the student an introduction to college studies, with emphasis on critical thinking and analytical skills developed while studying courses in the Social Sciences and Humanities. Many students use the General Arts and Science program as a transition to further studies at either the college or university level. Students can also choose to continue from the one-year certificate to the two-year diploma in General Arts and Science.

The program curriculum incorporates theory applications and practical experience from the generation, distribution, utilities and automation industries. Concepts from the sciences and humanities are emphasized to ensure that the graduate is provided with current technical knowledge, skills, and practice.

Students are prepared with the knowledge and skills to practice emergency out-of-hospital medical/trauma care and to function as an integral member of the health care team in assisting victims of injury or illness. Graduates of the program will have demonstrated the ability to safely and competently care for a diverse population in emergency and non-emergency situations. They will also be expected to administer medical interventions, including controlled medical acts, and provide compassionate care. The program is comprised of classroom, laboratory, hospital clinical and field placement experience.

For students interested in managing people or processes, Georgian''s two-year, Co-op, Business program provides a solid foundation in the basics of business. Studies in economics, accounting, marketing, and human resources lay the foundation for a good start. Individual courses provide the student with the fundamental knowledge and skills required to get to work. This program can launch a career or can be a spring-board into further studies.