Diploma in Business in Marketing (Co-op)

at Georgian College - Barrie Campus Canada

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Why study Advertising and Marketing Communications at Georgian?
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!

Learn to code using in-demand programming languages. Design and build applications for desktop, mobile and web. Be job-ready in two years.

In this program, students focus on computer programming, web development, and designing data-driven systems. Students learn how to write code in a variety of programming languages such as Arduino, ASP.NET, C#, Java, JavaScript, HTML/CSS, PHP and Swift. Students gain experience developing software for diverse platforms including embedded systems, desktop, mobile and mainframe systems. With a strong emphasis on business and entrepreneurial values, students gain experience in problem solving, troubleshooting and system building through a series of applied assignments, projects and co-op work terms.

Students train on the theoretical and practical skills required to obtain the Technical Standards and Safety Authority (TSSA) Gas Technician 3 (G.3) and Gas Technician 2 (G.2) certifications. Students study workplace safety, tools, characteristics of natural gas, codes/regulations, basic electricity, technical specifications, customer relations, basic piping systems, and an introduction to gas appliances. Further on, students study advanced piping/tubing systems, electricity, controls, systems, appliances, gas meters, pressure regulators, gas-fired refrigerators, conversion burners, water heaters, forced warm air heating systems, hydronic heating systems, space heating, venting practices, forced air add-on devices, and air handling.

Students are provided a degree-level education in business with a special focus on management and leadership. Students explore current issues, trends and technologies preparing them to adopt innovative approaches to evolving management and leadership issues. Entrepreneurship is a Georgian College signature learning experience, and a number of core and optional courses focused on entrepreneurship and intrapreneurship are offered. Interactive curriculum delivery in this program promotes critical thinking and problem solving. A strategically sequential co-op structure serves to maximize the link between theory and practice.

Students in this program prepare to work with engineers and construction project managers as part of a team constructing roads, bridges, sewers, water mains, and other infrastructure. Students determine data for cost estimation, perform materials testing, and assist in the administration of projects in the field. Teamwork and project-based learning are emphasized.

This program is common with the first four semesters of the Civil Engineering Technology program, and graduates may choose to continue into the third year of that program.

Students safely set-up and operate standard machine tools and complex machining equipment, such as CNC lathes and mills. Knowledge and skills learned are used to repair or manufacture components, assist with design of jigs, fixtures, tools, moulds and dies and perform troubleshooting to enact repairs on production tooling. Students use accurate testing methods to ensure accuracy of manufactured components.

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Students in this program prepare for success in the rapidly evolving and growing industry of civil engineering. Students are exposed to the construction of roads, bridges, sewers, water mains, and other infrastructure; are introduced to cost estimation; and experience field work, material testing, and project management. The application of codes and standards, site management techniques, and related computer technologies to integrated work placements prepares students to work with engineers, designers, and construction project managers as an integral part of the engineering team.

Students gain knowledge and hands-on experience to work in an adjunctive capacity as supportive personnel to qualified Speech-Language Pathologists and/or Audiologists in a variety of treatment settings. Students focus on conducting programming after the Speech-Language Pathologist or the Audiologist has completed the assessment and determined the therapy plan, as well as practicing the variety of other types of duties within this profession.

Based on a thorough understanding of physiological and functional speech/language and hearing disorders, students develop programming skills and learn intervention techniques to evoke and sustain communication behaviours. In addition, students identify the behaviour and environmental factors that can potentially support or erode the efficacy of therapy.

An accounting education helps you to understand “the numbers” which is critical to the success of every type of business. If you are a logical thinker and enjoy the challenge of unravelling the mystery of numbers then this program is for you. In this increasingly complex and competitive business environment, accounting skills are very much in demand.

The program provides a foundation in all of the functional business areas and a comprehensive education in specific accounting practices and theory. Through a strong focus on application, students develop the skills needed for success in the business world; analytical thinking, problem solving, communication and teamwork. Students graduate ready to enter the workforce and support the accounting activities of any organization.