Bachelor of Communication Studies - Professional Communication Major

at MacEwan University Canada

The Bachelor of Commerce focuses on the development of basic business and managerial competencies combined with an understanding of globalization and its implications. The program is structured to provide comprehensive preparation for management positions with both for-profit and not-for-profit organizations as well as the public sector.

The degree provides students with knowledge and critical understanding of commerce and management, and the ability to gather, review, evaluate and interpret information relevant to business and management. Key professional skills are taught: ethical business practices and sustainability, business communication skills, teamwork, business analytics and technology, global and local mindsets, critical thinking and research, including the opportunity to engage in independent research and practice. These skills are integrated across all courses in the program.

The program consists of three types of courses: core, major/minor and elective. Core courses develop fundamental skills and abilities in business and management. Upon completion of core courses, the student will choose one of seven majors: Accounting, Human Resources Management, International Business, Legal Studies in Business, Management, Marketing or Supply Chain Management. The courses in the majors deepen knowledge of business within a focal area and the elective courses broaden education beyond business and tailor the degree to the student’s interests. Cooperative Education streams are also available. Students have the option of completing a second major, or one or two minors. The program will prepare students for graduate studies in related fields.

The Arts and Cultural Management major prepares students for a management career in the creative sector and encompasses all things arts and culture: working in music, theatre, dance, galleries and museums, archives and heritage conservation, and the literary arts. Students will learn the practical skills and specialized knowledge they need to enhance an organization’s creative capacity—or to take their own career as an artist to the next level. The core of this major is leadership and project management, supported by community-engaged learning, including eight weeks of practical, hands-on work in the field.

LEARNING OUTCOMES
In this major, students will:
• Critically reflect on the role that artists and cultural organizations play socially, culturally, and politically.
• Advocate strategically for the importance of arts and culture in society.
• Identify and secure a diversity of revenues and resources to support strategic initiatives.
• Exhibit the financial literacy necessary to manage the long-term sustainability of cultural organizations.
• Plan and implement strategies that increase community engagement, public interest, and patron participation.
• Analyze the production and consumption of culture nationally and internationally.
• Plan and promote programs, spaces, projects, and social events related to the arts and cultural sector.
• Anticipate, identify, and respond to trends that impact the cultural sector.
• Prepare, present, and implement strategic operational plans of the arts and culture organization.
• Manage and support human resources in the cultural sector within a variety of governance structures.
• Lead and support others in an accountable, sustainable, and ethical manner.

MacEwan University’s Psychiatric Nursing diploma prepares graduates for a professional career as a registered psychiatric nurse (RPN). This 28-month program is designed for full-time studies and comprises 89 credits of coursework distributed over 2.5 academic years. The program has intakes at two sites: City Centre Campus in Edmonton and the Centennial Centre for Mental Health and Brain Injury in Ponoka.

The curriculum helps students develop the professional competencies they need to care for people experiencing mental and physical health problems. Graduates are ready to promote optimal wellness for patients/clients and provide holistic, client-centred nursing care across the lifespan. The program of study incorporates extensive theory, laboratory and clinical practice. It builds on knowledge from nursing and psychiatric nursing, as well as the biological, health and social sciences. Concentrated blocks of nursing practice experiences, scheduled in a variety of settings, are strategically positioned within each academic year.

Graduates of this program receive a diploma in Psychiatric Nursing and are eligible to write the Registered Psychiatric Nurses of Canada Examination (RPNCE), which is required for registration as an RPN. Program graduates who wish to further their studies in their chosen field may apply for admission to MacEwan University’s 45-credit Bachelor of Psychiatric Nursing degree.

Many children, youth and their families experience trauma, often through abuse, neglect, or a significant loss. They may also have stressors such as mental health, education, poverty, communication or family conflict. Child and youth care practitioners work relationally with individuals and families to help them gain new insights, supports and strategies to navigate the complexities of their lives and an ever-changing world.

The child and youth care program provides students with the theoretical knowledge and practical skills necessary to work effectively with children, youth and families in a wide range of practice settings. Specialized child and youth care courses and courses in disciplines such as the humanities and social sciences prepare students to become well-rounded child and youth care professionals.

In years one and two, foundational courses with a personal-growth focus prepare students to form helping relationships with youth and families through effective communication and an understanding of adolescent and lifespan development, family dynamics and activity programming. Child and youth care methods, communication and counselling, and family support and intervention courses prepare students for entry-level positions in the field. Field placements provide the opportunity to apply coursework to practice settings. Students may choose the diploma exit option at the end of year two.

Years three and four prepare students for advanced practice in intensive programs with children, youth and families with multiple, complex challenges through courses on abuse and neglect, substance abuse, law and social services, and advanced methodology in individual, group and family practice. Research, statistics, advanced field placement and arts and science courses complete degree level education and prepare students for more complex positions and graduate programs in child and youth care.

Human resource (HR) management professionals add value to their organizations by creating solutions to complex issues, such as succession planning, staffing strategies and adjusting to workplace change.

Designed by leading practitioners in the field, this program gives students both the skills and strategic insights necessary for successful human resources management practice. Students learn about general management theories, organizational behaviour, labour and employee relations, employee training and development, compensation, staffing, workplace health and safety, employment law and change management. The program combines case study analysis with exposure to actual human resources projects and challenges.

MacEwan University has made another move to prepare their Human Resources Management graduates for success in their careers. MacEwan University’s Human Resources Management program is now accredited with the Chartered Professionals in Human Resources of Alberta (CPHR). Visit the CPHR Alberta Designation page (https://www.cphrab.ca/become-a-CPHR) which outlines the process required to achieve the designation, and includes information on how to apply to waive the National Knowledge Exam (NKE).

The Bachelor of Music focuses on the study of jazz and contemporary popular music, responds to the current demands of the industry and combines a high degree of professionalism along with the academic rigour required for further education at the graduate level. The opportunity to study with internationally renowned professionals while following a challenging academic curriculum will give you the skills, insights, competency and credentials to pursue a career as a performer, creator and leader in the evolving music industry.

All Bachelor of Music students share a common curriculum in the first year that focuses on individual study (voice, piano, guitar, bass, drums, winds, brass or violin), performance ensemble, theory (jazz and traditional), aural skills, and musicology. After successful completion of the first year, students pursue a major route (specialized program of study).

The Composition major focuses on the art and craft of writing and arranging music in a wide range of genres and styles for a variety of ensembles and media. In addition to the core Bachelor of Music courses in performance, theory, aural skills, cultural studies of music, music technology and the business of music, composition courses address trends in 20th-century and contemporary composition, film scoring and video game music, songwriting and choral music, orchestration, and arranging. Composition majors acquire skills in industry standard music production and notation software, present works in public perform

Criminals are getting more sophisticated, the world is changing rapidly and technology is constantly evolving. All of this creates a strong demand for educated professionals in investigations and public/private security.

This two-year diploma program equips you with the knowledge and skills to investigate, analyze and act using a combination of intuition, expertise and communication skills. Field placements provide insight into professional security and investigative environments, and a crime lab allows you to practice the investigative techniques as you learn them.

The major in Journalism provides students with a strong set of writing, research, reporting, and digital media production skills. Option courses let students specialize based on their interests: online digital storytelling, television production, arts and culture reporting, feature writing, current affairs reporting, or investigative reporting.

Bachelor of Communication Studies
In our fast-paced world of evolving and conventional media, communication is key to interpersonal, organizational, and career success. The Bachelor of Communication Studies program provides students with a solid foundation in the fundamental skills of critical thinking, writing, editing, and research. Common coursework for professional communication and journalism majors builds a foundation in language, composition, visual communication, communication theory, communication law and research methods, supported by a liberal arts framework. The courses in the majors offer depth, specialization, and choice. The minors provide additional scope and depth to your studies. The program offers many opportunities to integrate what you have learned in the classroom with real-life projects that engage the community and provide students with an enhanced learning experience. The field is forward-looking, and so is this program of studies.

Years 1 and 2 include common coursework for both professional communication and journalism majors that builds a foundation in language, composition, visual communication, communication theory, communication law, and research methods. Years 3 and 4 provide specialization in editing, strategic communication, technical communication or film studies (in the professional communication major), or in news gathering, digital media production, or film studies (in the journalism major).

Acupuncture, a traditional healing modality widely used in China, has established itself as a well-respected, regulated health profession in Alberta and other provinces in Canada. The fundamental theories of acupuncture are rooted in holistic ideas that developed over the course of approximately 2500 years in China. Acupuncture promotes health, and is used to treat acute and chronic illness, mainly through the insertion of filiform needles to establish a healthy balance of the individual’s energy and body functions.

The Acupuncture program prepares you to become a professional acupuncturist, subject to successful completion of the national and provincial registration examinations. Students receive the instruction needed to practice acupuncture competently based on the most recent national standards.

The Bachelor of Music focuses on the study of jazz and contemporary popular music, responds to the current demands of the industry and combines a high degree of professionalism along with the academic rigour required for further education at the graduate level. The opportunity to study with internationally renowned professionals while following a challenging academic curriculum will give you the skills, insights, competency and credentials to pursue a career as a performer, creator and leader in the evolving music industry.

All Bachelor of Music students share a common curriculum in the first year that focuses on individual study (voice, piano, guitar, bass, drums, winds, brass or violin), performance ensemble, theory (jazz and traditional), aural skills, and musicology. After successful completion of the first year, students pursue a major route (specialized program of study).

The Recording and Production major is unique in Canada because of its focus on jazz and contemporary popular music and its commitment to the tonmeister approach that holds musicianship and musical art central to the development of high-level music recording engineers and producers. Students in the Recording major take courses in recording studio and production techniques, acoustics and psychoacoustics, technical ear training, live sound reinforcement, digital/analog signal flow, applications in music technology, and mastering, and acquire professional-level skills in AVID Pro Tools and other essential industry-standard software. The program of study also includes core Bachelor of Music courses in performance, theory, aural skills, cultural studies of music, and the business of music.