Advanced Diploma in Advertising and Marketing Communications Management

at Mohawk College of Applied Arts and Technology - Fennel Campus Canada

Program Highlights 

• Strong foundational program in biotechnology with exposure to options in the health field.
• Graduates are ready for careers in many areas of biotechnology.

What you'll learn

• Fundamentals of biotechnology, microbiology, pharmacology, genetics, bioinformatics and clinical testing associated with the health sector.
• Explore scientific methods and experimental techniques in accordance with accepted principles of quality assurance and manufacturing in the biotech industry.
• Prepare for a future career working in one of the most rapidly expanding fields in Canada.
• How to perform tasks in the following areas:
  • DNA analysis using electrophoresis, and PCR (polymerase chain reaction)
  • Protein analysis using electrophoresis, blotting and chromatography
  • Micropipetting, extractions, titrations, centrifugation and pH measurements using GLP (good laboratory practices)
  • Instrumentation including spectrometry
  • Basic techniques in microbiology

Experiential Learning

• How you’ll gain skills
  • Extensive hands-on laboratory practice.
  • Gain valuable experience during co-op work terms.
  • To learn more, please visit the Centre for Experiential Learning.

Co-op Format

This graduate program is designed to provide, the essential product management skills required to support the strategic development of products and services for domestic and international markets.

Program Highlights

• Forms product managers by strengthening tactical and strategic business skills needed to develop and introduce products and services in the global marketplace.
• Product Management is one of the seven career fields representing the highest demand areas for talent with tech companies (Breaking into Tech Report).
• Benefits from entrepreneurial perspectives and other industry insights from professionals who work in international trade, investment, and product management.
• Mohawk College is located in the midst of the Toronto - Waterloo Innovation Corridor, home to more than 15,000 technology companies and thousands of start-ups that require talented people to help them turn their research strength into global commercial success.

What you'll learn

• Understand customer needs and gather product/business requirements
• Research potential opportunities considering cultural, financial, legal and distribution issues
• Develop the roadmap of a product or service that includes outlining Its features and target market to help meet global company goals
• Manage projects using more flexible project management methods that are becoming industry standard for making technology-based products and services
• Bring the product to market, that includes launching the product, communicating product features to the company and potential customers and driving global demand for the product
• Gather the body of knowledge required to attempt the New Product Development Professional Certification

Gain the knowledge, skills and qualification to deliver IT services in various healthcare settings.

Program Highlights

• Learn and apply information technology principles including software development, networking, operating systems, user interface design and databases to the field of digital health.
• Integrate and leverage digital health devices to provide and improve patient care.
• Utilize information technology to provide efficiency improvements to the health system.
• Apply digital health principles to the Canadian Healthcare system with an emphasis on the systems, supports, and tools used in the province of Ontario.
• Focus on patient safety, personalized health delivery, self-management and behaviour modification.
• Apply research methods and statistics in a final-year applied research capstone project.

What you will learn: 

• Design and development of health informatics solutions.
• Application of technology to the design and implementation of digital health systems.
• Measurement tracking and improvement of health through devices, sensors and wearables.
• Use of data analytics principles to produce data visualizations and build predictive models of disease transmission and treatment outcomes to inform decision making.
• Policies pertaining to privacy and security of personal health information and records including the Canadian Institute for Health Information (CIHI), Personal Health Information Protection Act (PHIPA), and The Personal Information Protection and Electronic Documents Act (PIPEDA).
• Cloud computing and the processing of large health-related datasets.
• Health system standards, integration and interoperability.
• Telehealth and virtual care systems for safe and efficient remote patient monitoring and interactions.
• Utilization of digital health technologies for remote care, health delivery and patient self-management.
• Management of healthcare records, systems and processes.

Program Highlights

• Develop essential employability skills such as strong communication, critical thinking, and socio-cultural awareness.
• Customize your schedule with a wide range of electives chosen from your areas of interest delivered in blended and online learning environments.
• Get a fresh start by upgrading and achieving the entrance-level requirements and transfer credits needed for other competitive college and university programs.
• Enjoying your first year of studies and want to learn more? Continue into the second year of this program – the General Arts and Science (University Transfer) Diploma, and unlock additional university pathway opportunities.

What you'll learn

• Introduction to a wide variety of course options in the humanities and social science disciplines to broaden your understanding of the world around you.
• Critically evaluate global and social issues and topics by demonstrating an understanding of interdisciplinary connections between society, culture, environment, politics and history.
• Develop communication skills to a level required by business and other professions.
• Gain essential employability skills that will be applicable in both your future career and post-secondary educational aspirations.

Work in this quickly evolving industry by developing essential skills in still photography and video through lectures, shoots and critiques.

Program Highlights

• With a focus on both still and motion, you will be trained to meet the needs of the changing photography industry.
• Develop a critical eye and become an effective content creator. 
• Establish connections within the photography community.
• Opportunities to submit work to award shows.

What you'll learn

• Professional camera skills in both still and video.
• How to produce creative and innovative photographic presentations using traditional and electronic formats.
• Operate industry standard equipment in the studio and on location.
• Latest editing techniques of photographic content in both still and video using the most up-to-date digital software.
• Ethics and issues and how they apply to the industry and the business of photography.
• Prepare a portfolio and a business plan

Contribute to business and individual insurance planning and security while preparing to earn important industry credentials.

Program Highlights

• Over 90% of our graduates obtain an insurance career position once they graduate.
• Mohawk has over 40years experience in educating insurance professionals. The insurance industry provides awards and scholarships in the amount of $10,000 annually.
• Very close links with the property and casualty (P&C) insurance industry.
• Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
  • Business - Accounting
  • Business Administration
  • Business Administration - Accounting
  • Business Administration - Human Resources
  • Business Administration - Marketing
  • Business - Financial Services)
  • Business - General
  • Business - Marketing

What you'll learn

• Prepare for the Registered Insurance Brokers of Ontario License.
• Complete, on an accelerated basis, eight out of ten credits required for the Chartered Insurance Professional (CIP) designation from the Insurance Institute of Canada.

Co-operative Education: Co-op integrates relevant work experience with your academic studies giving you an edge on the competition following graduation. Students must maintain an overall 70% GPA per semester in order to maintain co-op status and have no more than one failed or withdrawn course.

Electrical energy is the backbone of the world today and everyone relies on the safe generation, transmission, distribution and protection of this energy. Hydro utilities are in need of skilled technologists that have a strong foundation of modern electrical energy and who can help the industry move forward into the smart energy efficient digital age.

Program Highlights

• Benefit from hands-on learning in the Caroline Street Substation, located in downtown Hamilton.
• Gain access to a real-world application of Energy Systems labs in The Joyce Centre for Partnership & Innovation, the new net zero building at Fennell Campus that is the first of its kind in Ontario.
• Experience applied research in power, solar, wind energy using the state-of-the-art smart grid/microgrid at the Stoney Creek Energy Research Centre.

What you'll learn

• Gain integrated skill sets that will position you well for a variety of employment opportunities tied to various electrical energy systems.
• Study sustainability topics including clean energy sources such as wind, solar/photovoltaic, solar thermal and hybrid electric technologies and strategies for conservation and management of clean energy supported by microgrids and distributed energy systems.
• Experience a unique program introducing a multi-disciplinary approach that focuses on the generation, capture, storage, and distribution of energy and their integration

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. 

In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. We will cover a lot of ground over two semesters, beyond just PR strategies and tactics. You will learn best practice in:

• Social media and digital communications
• Digital publishing
• Media relations management
• Issues and crisis communication
• Public relations event planning and execution, to name a few

Let your writing and communication skills shine through hands-on experiential learning in environments designed to simulate industry experience.

Program Highlights
Public relations students begin receiving hands-on experience as early as week two, ensuring a well-rounded learning opportunity through:

• Community-based client work based out of our in-house full-service communications agency – The Agency
• An unpaid 140 hours field placement in an industry setting, taken anytime through the two-semester program
• Networking and learning from industry leaders through our guest speaking series, informational interviews, mock job interviews, and strong relationships with partners from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC)

You will graduate with a portfolio of materials and projects that demonstrate your ability to function at a professional level. Some students even find their first job in the field from connections made through our vast industry connections.

What You'll Learn

• Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
• Learn to use social and digital media in PR planning and execution.
• Explore media relations, electronic publishing, crisis communications and advertising.
• Acquire expertise in PR analysis and planning.
• Write professional-level public relations materials.
• Develop visually creative materials to meet PR objectives.
• Plan and execute an event.
• Learn the principles of fundraising and execute a fundraising activity.
• Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
• Work with a team of classmates on organizational communications challenges.

Program Highlights

• Mohawk is the only college in Canada providing this highly specialized training in transportation engineering technology. Graduates are working across the country in planning, design and operations positions and have excellent opportunities for career advancement within this unique engineering field. 

What you'll learn

• Understand transportation networks, public transportation systems, walking and cycling infrastructure and their roles in society.
• Develop planning skills to make decisions about present and future mobility needs.
• Apply current standards and practices to design roadways, intersections and other transportation facilities with safety as a key consideration.
• Acquire surveying, CAD, plan reading and visualization skills needed to create today’s modern infrastructure.
• Explore traffic data collection methods, traffic control devices and management strategies.
• Analyze operational performance, capacity and level of service (LOS) on streets, highways, public and transportation infrastructure, and walking and cycling infrastructure.

Experiential Learning

• After three semesters, a student will have enough knowledge to do the following (Usually in time for a Winter co-op):
  • Organize, conduct and analyze traffic field studies
  • Prepare a signage and pavement marking plan to local guidelines (e.g. the Ontario Traffic Manual)
  • Research various sources of information. Prepare detailed inventories in the form of maps, charts, graphs and spreadsheets
  • Do analyses of information such as:
    • Capacity of uninterrupted flow facilities
    • Parking activities
    • Public transit operations on a limited basis
    • Produce a simple roadway geometric design task
    • Evaluate transit planning decisions in relation to bus stops and network design
• After four semesters, and experience from the first work term, a student will be able to do more extensive assignments (Usually in time for a Fall co-op):
  • Analysis of information such as:
    • Capacity of interrupted flow facilities using leading industry software (Synchro and PTV Vistro)
    • Design pedestrian and cycling facilities to local guidelines (e.g. The Ontario Traffic Manual and the Transportation Association of Canada Geometric Design Guide for Canadian Roads)
    • Interpret the Ontario Planning Act as related to transportation engineering technology
    • Produce a roadway geometric design in computer-aided drafting software (both AutoCAD and Civil3D)
    • Understand the basics of construction management for a simple project
    • Prepare minor reports presenting a problem, alternative solutions, and recommended course action
• After five semesters, a student will have enough knowledge and skill for the following (Usually in time for a Summer co-op):
  • Make a functional design of an intersection and a roundabout
  • Perform advanced spreadsheet functions, including the use of macros
  • Determine the transportation impacts of a proposed development:
  • Write a report on findings and suggest remedial measures
  • Avoid degradation in the level of service (LOS)
  • Use traffic capacity analysis software (Synchro or PTV Vistro)
  • Perform limited GIS queries and analysis
  • Research a technical transportation topic. Make a confident oral presentation in front of a large audience

Co-op Format

OR

Gain a critical understanding of the important elements of global business, a cultural orientation to Canada, and the language and communication requirements to be effective in a global business setting.

This comprehensive 2-year post-graduate program will prepare you for a wide variety of business management careers.  Learning from experienced international business professionals you will gain a critical understanding of the important elements of supporting a global business while gaining a cultural orientation to Canada and the communication skills necessary to be effective in a global business setting.  

The program will expose you to foundational international and Canadian business practices and help you strengthen your English communication, math, and statistical skills, within your first year of studies. Advanced international business practices will be covered in your second year, including Supply Chain, Marketing, Sales and Negotiation, E-Commerce, Finance, Business Analytics and Project Management, leading you to the development of an international business capstone project. 

Program Highlights

• Advance your global business, language, and cross-cultural competency skills needed to launch a successful international management career.
• Apply your learning through experiential learning opportunities with online decision-making simulations, role-plays, and case analyses.
• Benefit from entrepreneurial perspectives and insights from leading industry professionals.
• Mohawk College is located in Hamilton, Ontario, amid the Toronto- Waterloo Innovation Corridor, home to more than 15,000 technology companies and thousands of start-ups that require talented people to help them turn their research strength into global commercial success. 

What you'll learn

• Use industry-standard tools and techniques to transform raw data into meaningful information to support business decision-making.
• Research potential business opportunities with an understanding of cultural, financial, legal, and distribution issues.
• Take your business strategy global by understanding customer needs and gathering business requirements.
• Identify the risks and financial rewards of different international investment alternatives.
• Create strategies and business plans to develop and support the global business presence of a company.
• Develop B2B sales and negotiation skills as well as a personal brand to launch a successful professional career in Canada or abroad.