Advanced Diploma in Business Administration - Marketing (Co-op)

at Mohawk College of Applied Arts and Technology - Fennel Campus Canada

A two-semester program that prepares you for the working world with valuable office skills.

Program Highlights

• Gain the office training that companies are looking for in just two semesters.

What you'll learn

• Become skilled in the performance of essential office tasks such as digital content creation with Microsoft Office, document preparation, and keyboarding.
• Basic understanding of financial concepts and accounting.
• Explore a variety of digital techniques for research and communication.
• Developing soft skills such as customer service, human relations, effective problem solving, and delivering presentations.

Gain the knowledge, skills and qualification to deliver IT services in various healthcare settings.

Program Highlights

• Learn and apply information technology principles including software development, networking, operating systems, user interface design and databases to the field of digital health.
• Integrate and leverage digital health devices to provide and improve patient care.
• Utilize information technology to provide efficiency improvements to the health system.
• Apply digital health principles to the Canadian Healthcare system with an emphasis on the systems, supports, and tools used in the province of Ontario.
• Focus on patient safety, personalized health delivery, self-management and behaviour modification.
• Apply research methods and statistics in a final-year applied research capstone project.

What you will learn: 

• Design and development of health informatics solutions.
• Application of technology to the design and implementation of digital health systems.
• Measurement tracking and improvement of health through devices, sensors and wearables.
• Use of data analytics principles to produce data visualizations and build predictive models of disease transmission and treatment outcomes to inform decision making.
• Policies pertaining to privacy and security of personal health information and records including the Canadian Institute for Health Information (CIHI), Personal Health Information Protection Act (PHIPA), and The Personal Information Protection and Electronic Documents Act (PIPEDA).
• Cloud computing and the processing of large health-related datasets.
• Health system standards, integration and interoperability.
• Telehealth and virtual care systems for safe and efficient remote patient monitoring and interactions.
• Utilization of digital health technologies for remote care, health delivery and patient self-management.
• Management of healthcare records, systems and processes.

Electrical energy is the backbone of the world today and everyone relies on the safe generation, transmission, distribution and protection of this energy. Hydro utilities are in need of skilled technologists that have a strong foundation of modern electrical energy and who can help the industry move forward into the smart energy efficient digital age.

Program Highlights

• Benefit from hands-on learning in the Caroline Street Substation, located in downtown Hamilton.
• Gain access to a real-world application of Energy Systems labs in The Joyce Centre for Partnership & Innovation, the new net zero building at Fennell Campus that is the first of its kind in Ontario.
• Experience applied research in power, solar, wind energy using the state-of-the-art smart grid/microgrid at the Stoney Creek Energy Research Centre.

What you'll learn

• Gain integrated skill sets that will position you well for a variety of employment opportunities tied to various electrical energy systems.
• Study sustainability topics including clean energy sources such as wind, solar/photovoltaic, solar thermal and hybrid electric technologies and strategies for conservation and management of clean energy supported by microgrids and distributed energy systems.
• Experience a unique program introducing a multi-disciplinary approach that focuses on the generation, capture, storage, and distribution of energy and their integration

Learn intervention, protection and rehabilitation skills to help victims of crime, at-risk youth and incarcerated adult offenders.

Program Highlights

• Upon completion of a common first year, you may choose to transfer into second year of one of the following programs:
  • Police Foundations (218-258)
  • Protection, Security and Investigation (293-294)
• Focus on physical fitness will prepare you for the fitness testing required for a career in corrections, Canada border security and/or policing.

What you'll learn

• Explore both the community and institutional sectors of the criminal justice system.
• Work toward rehabilitation of those in conflict with the law.
• Intervene with clients to address and manage problems constructively to change behaviour.
• Obtain public protection skills and learn to secure staff and clients in institutional, residential, community correction and group home settings.
• Train in the legal aspects of crime and behaviour, security measures and techniques including interviewing and intervention skills for young offenders, adult offenders and victims.
• Understand issues related to female and Indigenous offenders, addiction, group dynamics, behaviour management and victims within the criminal justice system.
• Explore community programs, restorative justice initiatives and preventative measures.
• Receive specialized training in correction systems enforcement, safety restraints and rehabilitation strategies including tactical communication.

Explore the technology and science geared toward protecting the environment and human health.

Program Highlights

• State-of-the-art lab equipment and facilities.
• Excellent reputation among environmental stakeholders and government agencies.
• High graduate and co-op placement rates.
• Studying with professional faculty experts in environmental technology.

What you'll learn

• Characterization of pollutants and their impacts on health and the environment.
• Standardized analytical methods for analyzing air, water and soil samples.
• Quality assessment and control protocols.
• Water and wastewater treatment processes.
• Brownfield remediation methods, including site assessment, monitoring, mitigation and remediation.
• Air pollution monitoring and control

Cyber Security Analytics
Protect the digital systems of today and beyond. Graduate with the essential skills for cyber threat detection and mitigation. Combine experiential learning in our cyber labs with independent online learning.

Program Highlights

• Design cyber security solutions to protect business resources.
• Create best practices in protecting mobile devices, smart homes and Industry 4.0 factories from cyber attacks.
• Participate in simulation labs where you will defend against cyber attacks.
• Engage in hands on experiential learning in our state of the art cyber labs facilitated by our expert faculty
• Study using extensive online learning and night classes to fit your busy schedule

What you'll learn

• Develop, implement and evaluate cyber security strategies and solutions for various operating systems, networks, application software, and packages.
• Respond to the cyber security needs of internal stakeholders.
• Recommend processes and procedures for maintenance and deployment of cyber security solutions.
• Design and implement cyber security solutions in compliance with current security policies, ethical standards, and industry regulations.
• Design and implement project management principles throughout the organization’s information security processes.
• Risk mitigation and auditing of information systems.
• Develop and deliver appropriate internal cyber security training.
• Communicate security policies, audit results and related documentation to any level of the organization.
• Monitor and analyze various attackers’ tactics, strategies and techniques to design vulnerability assessment procedures. 
• Implement vulnerability assessment procedures to find and solve existing security issues in a network.

Digital Health
This program provides extensive hands-on learning opportunities in business, health and technology in our state-of-the-art labs for the rapidly growing and critical field of digital health.

Program Highlights

• This program is designed for students with a prior credential in the fields of health, business or technology. 
• Design digital health solutions to improve patient care. 
• Create best practices in administering digital health solutions while protecting patient safety and privacy. 
• Participate in simulation labs where you will remotely monitor patients using digital health devices. 
• Engage in hands-on experiential learning in our state of the art labs facilitated by our expert faculty 
• Develop a comprehensive applied research project to address a current challenge in the digital health field.  
• Study using extensive online learning to fit your busy schedule 

What you'll learn 

• Examine the Canadian health care system with an emphasis on the systems, supports, and tools used in the province of Ontario.  
• Develop, implement and evaluate digital health strategies and solutions that improve patient care. 
• Respond to the digital health needs of patients and internal stakeholders. 
• Recommend processes and procedures for maintenance and deployment of digital health solutions. 
• Design and implement digital health solutions in compliance with current security policies, provincial standards, and industry regulations. 
• Assess policies pertaining to privacy and security of personal health information and records including the Canadian Institute for Health Information (CIHI), Personal Health Information Protection Act (PHIPA), and The Personal Information Protection and Electronic Documents Act (PIPEDA).  
• Apply data analytics principles to produce data visualizations and build predictive models of disease transmission and treatment outcomes in order to inform decision making. 
• Design and recommend telehealth and virtual care systems for safe and efficient remote patient monitoring and interactions. 
• Evaluate the use of digital health technologies for self-care and remote care. 

Program Highlights

• Field placements in a variety of settings such as recreational therapy centres, varsity teams, physiotherapy clinics, school boards, retirement residences, large corporate gyms, small private businesses and more.
• Experiential learning and events in collaboration with industry partners including Fit to Pitch and Wellness Expo.
• Experience a cadaver lab tour at McMaster University
• Students may challenge fitness certifications
• Many pathways to further education
• Get involved in special events and volunteer opportunities.

What you'll learn

• Strategies to improve quality of life for people of various ages and abilities.
• Work with specialists of specific populations such as emergency service personnel, children, older adults, pregnant women or those with increased medical risk factors such as diabetes and high blood pressure.
• Study topics such as athletic injury management, sport psychology and exercise physiology, anatomy, biomechanics, wellness management strategies and many more.

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. 

In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. We will cover a lot of ground over two semesters, beyond just PR strategies and tactics. You will learn best practice in:

• Social media and digital communications
• Digital publishing
• Media relations management
• Issues and crisis communication
• Public relations event planning and execution, to name a few

Let your writing and communication skills shine through hands-on experiential learning in environments designed to simulate industry experience.

Program Highlights
Public relations students begin receiving hands-on experience as early as week two, ensuring a well-rounded learning opportunity through:

• Community-based client work based out of our in-house full-service communications agency – The Agency
• An unpaid 140 hours field placement in an industry setting, taken anytime through the two-semester program
• Networking and learning from industry leaders through our guest speaking series, informational interviews, mock job interviews, and strong relationships with partners from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC)

You will graduate with a portfolio of materials and projects that demonstrate your ability to function at a professional level. Some students even find their first job in the field from connections made through our vast industry connections.

What You'll Learn

• Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
• Learn to use social and digital media in PR planning and execution.
• Explore media relations, electronic publishing, crisis communications and advertising.
• Acquire expertise in PR analysis and planning.
• Write professional-level public relations materials.
• Develop visually creative materials to meet PR objectives.
• Plan and execute an event.
• Learn the principles of fundraising and execute a fundraising activity.
• Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
• Work with a team of classmates on organizational communications challenges.

Program Highlights

• Mohawk is approved by both the FP Canada and Moody’s/Canadian Securities Institute (CSI) as an educational provider for students pursuing the Certified Financial Planner (CFP®) and Personal Financial Planner (PFP) designations.
• Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
  • Business - Accounting (316) 
  • Business Administration (632)
  • Business Administration - Accounting (364)
  • Business Administration - Human Resources (363)
  • Business Administration - Marketing (non co-op 362 or co-op 366)
  • Business (General) (320)
  • Business - Marketing (319)
  • Insurance (non co-op 318 or co-op 368)

Note:- An additional requirement based on overall grades may be required to proceed into some programs.

What you'll learn

• How to build your career in the financial services sector, personal banking and life insurance field.
• Understanding what is required to be a mutual fund representative.
• Pursue your mutual fund license by completing the Canadian Investment Funds Course (CIFC) Exam which meets the proficiency requirement set by the provincial securities commission. Additional fees apply.
• You will have the opportunity to complete the LLQP (Life License Qualification Program)*

Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge.

Program Highlights

• Co-op option offers a full year of work term placement (three consecutive four-month placements).
• Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
• Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
  • Business - Accounting (non co-op 316 or co-op 356)
  • Business - Administration (632)
  • Business Administration - Accounting (364)
  • Business Administration - Human Resources (363)
  • Business - Marketing (319)
  • Business - Financial Services (303)
  • Business - General (320)
  • Insurance (318) (non co-op 318 or co-op 368)

What you’ll learn

• How to conduct market research and create marketing strategies for real clients.
• Verbal and written communication skills as you prepare reports and presentations.
• Web marketing strategies and tools.
• Use computer simulation to model an international product launch.
• Ethics and sustainability practices.
• Project management techniques.
• Adobe Creative Suite for Business, graphic and web design.
• Business-to-business marketing.
• Prepare a comprehensive marketing plan for an external business start-up.