Advanced Diploma in Business Administration in Marketing (Co-op Optional)

at Sheridan College - Hazel McCallion Campus Canada

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing
In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Business Analysis and Process Management

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

Creative Industries Management
The creative industries need skilled professionals who understand both the business and creative side of media. Sheridan's Creative Industries Management is a specialized eight-month program designed to prepare graduates as managers and entrepreneurs in the arts. With an understanding of management, financing and marketing you'll be ready for a career in film, television, video games and more.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Our Business Administration – Accounting program provides a balance of theoretical studies, hands-on learning and specialized courses.

Learn how accounting supports business
Businesses rely on accountants to monitor their performance, compliance and financial health. Your first year will involve common curriculum shared by all business administration students, providing you with an understanding of how companies work. Topics of study include communications, finance, human resources and marketing — all areas of business you’ll impact as an accountant.

Specialize your skills through electives
Study advanced accounting principles that aren’t covered in our two-year Business Accounting program! In your final year, you can master skills essential for employment in the field’s more demanding positions. Choose from a broad selection of electives, including courses in tax, auditing, budgeting, business analysis and financial statement preparation.

Optional accounting co-op placement
Enjoy the opportunity to earn while you learn! All advanced diploma students have the option of gaining more than 1,000 hours of work experience through a co-op work term. Co-op is a competitive program and you’ll need to meet certain academic requirements to participate. Connections you build during your work term may lead to employment opportunities after you graduate.

Learn from industry experts
Sheridan’s accounting professors are actively involved in the industry, presenting at conferences and contributing to publications of accounting textbooks and articles. Many also hold the Chartered Professional Accountants (CPA) designation and maintain strong ties with the business community, which may assist you with obtaining a co-op work term.

Sheridan’s Marketing Management degree prepares you for an exciting career in marketing, advertising, promotion or sales.

Learn modern strategies from industry professionals
Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge
In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning
Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Internship & Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide. Learn more about Co-operative Education and Internships at Sheridan.

In just two years, you can acquire the core skills necessary to work in the exciting field of human resources! First, you'll build a strong base of general business knowledge that helps you understand the many ways human resources contribute to organizational success. You'll then focus on fundamental HR specialities, including talent recruitment, health and safety, performance management and more.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Sheridan’s Honours Bachelor of Business Administration – Accounting program prepares you for an exciting career in business, accounting or finance.
What you'll learn
In the first two years of your program, you'll gain a solid grounding in the functional areas of a business. Building on this foundation, you'll focus on financial and cost analysis, taxation, assurance, ethical and regulatory compliance, and financial reporting in your third and fourth years.

Make it your own
Discover how you learn and what you need to do to break through the things that are limiting your success. We'll help you build your capacity to respond to new and complex situations in a rapidly changing world so that you can build your career, while giving you the opportunity to customize your program to build on your personal strengths.

If logistics are different parts of the body, the supply chain is the brain. In the fast-growing field of supply chain management, you’ll oversee and coordinate purchase of materials, production, storage and delivery of products. Master how to manage business endeavours, balance supply and demand and gain skills key to any organization's success.

Take a creative approach to resolving business issues
The slightest changes to a company's materials, inventory, transportation or marketing strategy can have huge ripple effects on the rest of the business. Learn how different departments depend on each other and use creative thinking to come up with solutions that benefit the entire company.

Enjoy collaborative and hands-on learning
Today's work world has changed. Top employability skills now include critical thinking, collaboration, leadership, communication and entrepreneurship. Our small class sizes and applied learning approach allow you to develop these skills in an interactive environment. You can then refine your new skills through a mandatory internship and optional co-op.

Creative problem solving for the modern business world
Complement your Supply Chain Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take electives that will enable you to earn a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

• Creative Leadership and Problem Solving
• Applications of Creativity and Innovation
• Group Dynamics and Creative Problem Solving Facilitation
• Introduction to Studies in Creativity
• Principles of Creative Problem Solving
• Composition and Rhetoric.

Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.