Diploma in Business - Marketing

at St. Lawrence College - Kingston Campus Canada

The General Arts & Science (Certificate) program offers a foundational year for students preparing for future study in a wide range of fields. For students in the Social Sciences stream, core courses in communications, computers, and personal development are enhanced by courses in Psychology, Sociology, Interper­sonal Skills, Addictions, Stress Management, and Statistics. Graduates of the Social Sci­ences stream are prepared for future study in Community Services programs such as Social Service Worker, Behavioural Science Technol­ogy, and Child and Youth Care. Students wishing to pursue Behavioural Science Technology may require additional courses and should contact the General Arts & Science program coordinator.

For students moving on to other St. Lawrence College programs after completing this one-year program, some of the courses completed as part of this program may transfer. For more information, please consult the appropriate program coordinator of your targeted program.

Laurentian University offers a four-year Bachelor of Business Administration (BBA) degree at St. Lawrence College in Kingston. The program combines the theoretical underpinnings of university with the practical strengths of college. The relationship is all about providing access to education in a seam­less manner, providing fair credit for prior academic and experiential learning.

There are two primary streams of access to the BBA degree program: an entry-level, four-year degree and an accelerated level designed for college diploma graduates where credit is given for prior learning and experience. The accelerated level entry permits the completion of the degree in as little as three academic terms. Find out more about applying and the levels - here.

The core subjects in the degree program cover the fundamentals of economics, account­ing, financial information systems, financial management, management decision making, organizational behaviour, human resources, strategic planning, and marketing. Commu­nication, analytical and computer skills are emphasized. Elective courses permit students to tailor the BBA to suit their own personal objectives.

In addition to securing full-time employment upon completion of the program, students may apply to graduate and professional programs. Recent graduates have gone on to Master's programs in areas including Business, Economics, and Finance, and to professional programs including Law (LLB), Education (BEd) and Accounting (CPA).

The most valuable resources of any business are the people who work there – the human resources. Business and government leaders now recognize that human resources must be managed more effectively if companies are to increase productivity in today’s competitive market. Human Resources graduates have been trained to assist in the HR development process.

The two-year diploma in Business is intended for students looking for a broad, well-integrated business education and the opportunity to study in more than one area of specialization. Built around a strong core of business foundation skills, the Business diplomas appeal to those interested in acquiring specific skills in key business areas such as accounting, marketing, and human resources. 

Highlights

On our Kingston campus, the first semester of Business programs is common for Accounting, Marketing, Human Resources, and Business. At the end of the second semester, students will have an opportunity to confirm their program of choice.

Students become effective communicators, trained in problem solving, teamwork and quality management. They are skilled in the use of current computer software applications in word processing, spreadsheets, databases, and presentation graphics. Two years at college will get you started in a challenging career in business.

How would you describe your experience?

"The General Business program is a great platform for you to explore what elements of business you enjoy and where your strengths lie; time that your first year may simply not allow for. I was not ready nor passionate enough about any of the streams to commit another two years and ~$7000 to one.  
 
Since you have the opportunity to choose both Marketing and HR electives, you can tailor your second year to meet your specific interests within those fields and work with students/faculty from all streams, thus increasing your network. What's more, your second year curriculum includes Project Management and Entrepreneurship, two courses that are not found in the other streams but which really help to round out your learning in all areas.
General Business may not have a placement, but that does not mean your options are diminished. If a placement is what you truly value in the three-year programs, there are many fast track or certificate programs which you can pursue following graduation from Gen Bus which contain placements.
When in doubt, speak with the School of Business faculty as they are always willing to help you. I have often gone to them for career and academic advice; when studying Gen Bus, you have all the more faculty in your corner and two awesome program co-coordinators, Wendy and Adam."

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second year courses include integrated marketing communications, brand management, business simulations, data analysis, personal selling, marketing research and entrepreneurship. You become career ready and contribute to an organization with a marketing placement. 

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development.  You meet regularly with faculty to review customized development plans to pursue relevant personal goals. 

A student graduating from the Office Administration - Legal/Health Services program will graduate with two diplomas, Office Administration - Legal and Office Administration - Health Services, opening the door to a variety of employment opportunities in both the private and public work sectors. Graduate employment rates released in the fall 2019 showed 95%-100% employment.

Students will gain knowledge in the following areas:

• Technical skills:
  • Advanced level Office 365/2019 cloud-based computer application skills including Word, Excel, Access, PowerPoint, OneNote etc.
  • Outlook 365 - students become proficient in producing professional email communications, creating folders to stay organized, use of Outlook calendar to book appointments and schedule meetings.
  • Additional software applications include PCLaw, The Conveyancer, Teraview, Automated Civil Litigation (ACL), Accuro EMR, Adobe Acrobat DC Pro and Sage 50.
  • Students will be required to achieve a keyboarding speed of 50-60 GWPM.
  • Students learn to share and edit documents in a cloud-based environment.  Using MS Teams, collaboration software students learn how to book, attend and chair virtual meetings.
• Soft skills:
  • Client, patient and customer relationships are built on the use of effective and consistent communication as well as the ability to uphold and maintain confidentiality. The ability to work both independently and collaboratively are skills that are highly valued.
  • Employers seek office administrators that are highly organized, forward thinking and have the ability to problem solve.  Students have the opportunity to enhance these skills through learning by example with regular classroom exercises and participating in the student work placement experience.

Combine theoretical study with practical experience in this program which prepares students to work with children (from birth to age 12) and their families in a variety of early childhood settings. Graduates have a firm understanding of human development from birth to 12 years of age, and can use this understanding to create responsive, inclusive, play-based learning environments to best support the child as they develop. Students receive 630 hours of practical experience in a variety of early learning environments during three field placements, starting in the first year of the program. This experience allows students to apply the skills taught in the classroom in real world learning experiences.

Program Highlights

• Have a firm understanding of human development from birth to 12 years of age.
• Understand observation, reflection, and the preparation of pedagogical documentation.
• Know how children learn and understand how to create responsive, inclusive, play-based learning environments, to best support the child as they develop.
• Establish professional relationships with families, other professionals and colleagues.
• Apply current legislation to their practice.
• Advocate on behalf of families and the field of early childhood education.
• Maintain health and safety standards

The Wind Turbine Technician program will provide students with in depth knowledge and hands-on experience of the electrical and mechanical aspects as they relate to wind turbines. You will also learn fiberglass repair techniques as they relate to wind turbines. You will receive safety training for working at heights and in confined spaces. In order to complete this program, you must have no fear of heights and you must be physically fit.

Students who are interested in the electrical field and who successfully complete the program may be exempt from the in-school portion of the industrial electrician and construction and maintenance electrician apprenticeship certification.

Are you passionate about our access to food being a fundamental human right? Are you interested in following your passion with a career in the food industry that encompasses food safety, sustainability in food systems including farming and fishing, food production and processing, distribution, preparation and consumption? If you are, then this is a program that allows you to explore diverse opportunities in an industry that is a vital part of the economy and the community.

This is a unique program that is unlike traditional food and culinary programs. Taught by a multidisciplinary faculty team, it affords the learner the opportunity to gain a fundamental understanding of all segments of the supply chain from farm to table. Graduates of this program will have opportunities that span the entire food industry from food services businesses to multinational food conglomerates.

PROGRAM HIGHLIGHTS
This program offers courses that include hands-on training to permit learners to understand and experience food preparation and can relate to the importance of sanitation, and quality assurance. The program also offers the opportunities to experience research and innovation related to processes for new food products. Case studies are an integral part of the program that will look at unique safety regulations associated with genetic modification or bio-engineering of food.

Learners will use their gained knowledge in food chemistry, food safety and security, the effects of food on population health to plan portion-controlled menus. In order to achieve this the learner applies the principles and regulations associated with food procurement, preparation maintain safety and quality standards.

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities! 

Our Learning Extends Past the Classroom:

• FUSE Mentorship Program
• Student-run AD Agency
• Community client work
• Case competitions
• Career matching
• Greg awards
• Degree completion
• International Exchange options
• Disney internship

This program offers field placements that are matched with students' strengths and skill-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs and full-time employment after graduation. Our students are in demand!

We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries.