Post-Degree Diploma in Marketing Management

at The University of Winnipeg Canada

Biology is a broad discipline, which includes the subject areas of botany, zoology, microbiology, cell biology, ecology, and genetics. It examines all life forms from the simple to the complex, and is an ideal partner to study in chemistry, physics, and mathematics. If you have an aptitude for science and possess a keen desire to understand the living world, you will find the study of biology very rewarding.

At The University of Winnipeg, we teach a wide range of courses and offer active research programs in botany ecology, forest ecology, mosquito biology, evolutionary genetics, molecular biology, evolutionary physiology, soil microbiology and remediation, limnology, bioinformatics, genomics, dendrochronology, behavioural biology of birds, effects of UV radiation on the environment, and cell biology.

Biology can be explored in several different programs of study at The University of Winnipeg which can lead to a Bachelor of Science degree (3-year, 4-year, or Honours).

he 4-Year BA allows flexibility of choice for students who want to sample a wide variety of courses; to develop a stronger understanding of language, literature, and culture; and to strengthen their reading and writing skills and their powers of critical thinking. This degree provides knowledge and practical skills that are assets in everyday life and in almost any career. Critical readers and writers are required in professions such as law, public service, business, medicine and politics. More directly, the study of English can lead to careers in teaching or careers that involve writing, such as news reporting, publishing, business advertising, and public relations.

Because this program offers much freedom of choice, it is important for students to think carefully about their interests and goals when choosing courses. For Degree requirements see the Course Calendar.  For assistance in creating a coherent, valuable program, students should also consult a Department advisor

Women's and Gender Studies promotes an intersectional approach to understanding social problems and phenomena. It pays special attention to the ways sex, gender, and sexuality are shaped by colonialism, racism, ageism, homophobia, and transphobia, as well as by constructions of difference based on class, (dis)ability, religion, ethnicity, and culture. Our unique department brings these perspectives to the university, and represents feminism in the academy. In our classes, students of all genders and sexualities learn about feminist movements to end sexism, exploitation, and related social oppressions. The department encourages diversity among its students and in its curriculum, and offers the means to contribute to social change.
Currently, there is a demonstrated need for people with a background in Women's and Gender Studies to take up work in such areas as social services, education, policy development, welfare, health care, counselling and therapy, law, media, advertising, public administration, finance, and management.

The field of finance has its roots in the discipline of economics and business. This program will provide students with the conceptual tools to understand a number of issues from modern finance theory and applications. The program will provide students with a solid understanding of the operation of capital markets and capital market instruments, including equities, fixed income securities, as well futures markets, options and other derivatives. The program will provide students with an in-depth understanding of topics in modern finance and financial economics as it relates to the capital structure of firms and how these financial instruments affect the overall operation of modern financial systems.

Students have the option of pursuing a BA in Economics and Finance or a BBA in Economics in Finance.

• Read a brief description of the program on our Economics and Finance (EFIN) program factsheet
• For more detailed information please consult the Economics and Finance (EFIN) course calendar

In today’s market, a Data Scientist position is the hottest job and is in high demand in private and public as well as in governmental and non-governmental sectors. Careercast.com ranked “Data Scientist” as the best career in 2019 (They rank jobs according to four core criteria: environment, income, outlook and stress.)

Our program has been designed so that students will acquire enough skills and knowledge to work in different sectors as a data scientist or data analyst. Our students will be able to have great contributions to make optimal decisions and strategies through analysing huge and unstructured data that are growing every day.

Anthropologists study the evolution of humankind by examining how humans have developed and adapted, both culturally and physically, to the world around them. Anthropology specializes in cultural anthropology, archaeology or physical anthropology, or you may choose an integrated program that includes all three areas. Practical experience is also available through the Archaeological Field School.

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Objectives & Outcomes

• Identify, analyze and influence organizational objectives, communications strategies and key interest groups
• Guide management on key business and policy decisions
• Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
• Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
• Design and implement a media relations strategy expanding your visibility in the community
• Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
• Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
• Plan and direct the crisis and change management process
• Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
• Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
• Exercise sound financial decision-making and budgeting skills

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

• Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
• Understand how to position products and services, segment markets and identify target market opportunities;
• Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
• Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
• Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
• Learn effective pricing and placement strategies;
• Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
• Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
• Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

The interdisciplinary Disability Studies program offers B.A. options at the three-year, four-year, and honours level. Disability Studies is cross-disability (all disabilities rather than one), intersectional (disability in conjunction with race, gender, class, ethnicity, sexuality, etc.), and based in the social model of disability rather than the bio-medical model. From this perspective a lack of ramps is considered disabling, not the fact that someone uses a wheelchair.

The focus of the Disability Studies program at the University of Winnipeg is the critical analysis of disability in society. This includes the study of disability as a social, cultural, historical, and political construction. Students are encouraged to examine a wide range of topics such as human rights, ethics, social movements, theory, family, sexuality, employment, socialization, aging, education, international development, and gender issues.

The Bachelor of Business Administration degree offered through the Department of Business and Administration is designed for students who wish to pursue a career in business, or in the public or non-profit sectors. Our aim is to graduate socially and ethically responsible students capable of succeeding in a rapidly changing world. The Business and Administration program develops critical thinking, analytic and decision-making abilities, oral and written communication skills, and the self-confidence to effectively apply these skills.

The 4-year BBA offers a General Stream as well as four Concentration Areas: Accounting, Marketing, International Business and Human Resource Management & Organizational Behaviour. The 4-year BBA prepares students for managerial work in many industries and is a solid foundation for graduate business degree programs