Bachelor of Business Administration (Honors) with Specialization in Finance

at ARKA JAIN University India

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. In BBA in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

“Digital marketing market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027”

In the 21st century, the IT revolution has reached a billion people so far. In the next 5 years, it is expected to reach the next billion. From shaping virtually everything from the objects around us to the ways in which we communicate, travel, work, and play, computer engineering is playing a vital role.

MCA program caters to the foundation of computing principles and business practices and to train the students to analyse problems in a wide range of applications. This program provides exposure to the students to enterprise software management methodologies. The teaching-learning include innovative pedagogies like case assignment, live projects, lab assignments, exploration of different software tools and presentation with viva voce . The MCA programme emphasizes on the depth of the knowledge of the recent trends and technologies in demand. The MCA program helps students in development of entrepreneurial abilities, personality development, and soft skill development throughout the course.

Do you want to be a jack-of-all-trades? Are you intrigued by how things work, fascinated by robots and automobile engines? Then Mechanical Engineering is the right option for you. Mechanical Engineering branch involves the innovative application of science & technology to the design, production & operation of mechanical devices, machinery and systems.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

The AJU School of Pharmacy aims at skill based education with a curriculum designed to prepare diploma, degree, and post graduates in pharmacy for lifelong learning and leadership capabilities with research based teaching procedures. The School is approved by Pharmacy Council of India, New Delhi and affiliated to ARKA JAIN University, Jharkhand. The School looks forward in developing a disease free Nation by initiating an integrative module of academics and research. The Unique model of integrating of Pharmacy with allied life Sciences at ARKA JAIN University has a visionary of optimizing the pharmacy protocols in the field of Life Sciences creating a broad platform to enhance academic research and scientific development in the sector of health and medicine. The School of Pharmacy is dedicated with a team of highly qualified and well trained faculty and staffs from different department working towards academic growth through research and development. The School is committed to produce pharmacists for the 21st century with significant responsibility for managing drug therapy, counseling patients on proper use of medications, monitoring drug therapy outcomes and to be involved with development of new drugs against emerging diseases.

Do you want to be a jack-of-all-trades? Are you intrigued by how things work, fascinated by robots and automobile engines? Then Mechanical Engineering is the right option for you. Mechanical Engineering branch involves the innovative application of science & technology to the design, production & operation of mechanical devices, machinery and systems.

B.Voc is a 3 year degree program offered by ARKA JAIN University (AJU) as per UGC guidelines. Theory classes and hands on Practical Training will be provided at AJU – ARKA JAIN University Campus and NTTF Centres located at Jamshedpur (Golmuri & Burmamines).

• B.Voc is equivalent to any graduation degree and facilitates admission for post graduation courses like M.Voc and MBA.
• B.Voc enables students to take up Post Graduation, UPSC, Bank, Railway and other competitive exams.
• B.Voc graduates have better scope in industries.
• B.Voc Degree in a particular skill set, one can apply for specific skill based VISA rather than general work permit for foreign immigration.

Bachelor of Business Administration in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course in Marketing consists of six semesters which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

This undergraduate finance course prepares students for entry level positions in finance and related fields in the world of business. Students are taught to make informed predictions and forecasts about insurance and investments. They also gain practical and theoretical knowledge of various financial components such as portfolio management, corporate finance and international finance.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.