Fashion is a highly visual form of personal expression and it’s through wearing fashionable garments or owning fashion products, individuals can express their values, interest and identity. The relationship of people with fashion is signi?cant as it enhances independence and importance. Fashion is ever evolving and has come a long way from the designer clothes worn by the royalty of the ancient world to the Haute Couture which are high fashion customized products of the present. Like everything, fashion too has been under the in?uence of the changing social and cultural attitudes and the whole perception towards fashion and designing has evolved over time and place, especially in India, where in the current scenario it has emerged as a booming industry, with lots of youngsters opting for careers in fashion in order to enjoy the great prospects attached to it .The scale of its scope and opportunities never drops down, since the fashion industry is an ever growing ?eld of economy and its growth is the proof of the ever expanding opportunities it offers.
Students who love to be inspired and have ?air for creativity, style and originality and want to have a career in fashion, the BA in Fashion Design course provided by AJU is tailor made for them. It is structured to provide students with creative, technical and business skills required to excel as designers and as well assume various other prospective roles in the fashion industry.
