Master of Business Administration with Dual Specialization in Marketing & Human Resource Management

at ARKA JAIN University India

In the 21st century, the IT revolution has reached a billion people so far. In the next 5 years, it is expected to reach the next billion. From shaping virtually everything from the objects around us to the ways in which we communicate, travel, work, and play, computer engineering is playing a vital role.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

Combining academic excellence, opportunity and practical real world experiences, our MBA will have an immediate and positive impact on your career. Transform your skill set and build your expertise through our MBA program in your area of specialization. This highly practical program offers hands-on experience and opportunities to specialize in any area you choose. Our focused MBA program design, strong links with industry, recruiters and practitioners means there is no better place for you to study. Our program fuses academic and experiential learning processes, gives you the framework and technical knowledge essential for a career in corporate, along with the context that puts those new skills into action.

AJU offers its ?agship MBA programme wherein students can opt for 2 specializations. The traditional specializations include the functional disciplines, that is

Finance
MBA in Finance helps the students gain the business and financial skills needed to work in a number of enterprises. Aspiring Students seeking a career in finance can sign up for MBA in Finance for a booming career in the Finance sector.

Marketing
MBA in Marketing is the most sought after management specialization by professionals globally. Those keen on a career in Marketing and aiming to be managers in their specialized field can sign up for an MBA in Marketing.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
In B.Com (H) in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

B.Com (H) with ACCA course at Arka Jain University is a 3 year undergraduate programme and has been designed in collaboration with the Association of Certified Chartered Accountants (ACCA), UK and International Skill Development Corporation (ISDC), UK. The curriculum framework and content of this course has been integrated with the B.Com(H) and will facilitate students to conveniently pursue ACCA qualification in tandem with their 3 years undergraduate course. The ACCA Qualification is the world leading accountancy qualification for aspiring financial professionals – providing students with the skills, knowledge and values to have successful careers and lead the organizations they work with into the future.The program is designed to provide a competitive edge to the students to solve global business challenges.

The BA – Journalism and Mass Communication Program offers contemporary training and hands on experience with the industry in all major media genres. Professional training and excellent internships make students ready for successful careers across the ?eld of print and broadcast journalism, media management, content management, digital media etc. This media program offer students focus and ?exibility across multiple platforms making them ready for the future.
All programs are built on strong theoretical foundations supported by applied research into the dynamics of communication and the creative industries together with professional expertise. The University has built close links with national and regional media companies and boasts of an excellent employment and research record.

B.Tech – CS with Data Analytics is a highly specialized international data analytics program endorsed by the Institute of Analytics (IOA), UK is open to all the students of B.Tech – CS. Demand for analytics is at an all time high. An estimated 2.7 million job postings for data analytics and science are projected in the next few years.

It is a discipline of Engineering that provides in depth knowledge of Mathematics, Science and engineering principles in areas of Thermal Science & etc.

MCA program caters to the foundation of computing principles and business practices and to train the students to analyse problems in a wide range of applications. This program provides exposure to the students to enterprise software management methodologies. The teaching-learning include innovative pedagogies like case assignment, live projects, lab assignments, exploration of different software tools and presentation with viva voce . The MCA programme emphasizes on the depth of the knowledge of the recent trends and technologies in demand. The MCA program helps students in development of entrepreneurial abilities, personality development, and soft skill development throughout the course.