Master of Arts in Advertising and PR

at Jagran Lakecity University India

Master of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills. This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design. This course would enable the learner in generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities.

The Master in Public Policy and International Affairs program equips future decision-makers with the knowledge and practical skills to make sound International policy decisions. The course aims to provide comprehensive analysis of various streams in international affairs like conflict resolution, diplomacy, human rights, international finance and international law. This programme student acquires the substantive knowledge, practical skills and real-world experience to address the big issues of international affairs. The curriculum integrates extensive experiential learning, including capstone workshop projects with organizations around the world. Students pursue a customizable core curriculum, including a wide range of courses on international politics and political economy. Students also choose from a broad range of majors: International Security Policy, International Finance and Economic Policy, Economic and Political Development, Human Rights and Humanitarian Policy, Energy and Environment, and Urban and Social Policy.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

The Master of Arts program in Journalism trains budding and experienced journalists to go deeper and equips them with subject-area expertise, so they can explain complicated issues to the public. Students develop an intellectual grounding in their concentration that enables them to ask more informed questions, evaluate evidence for competing theories and produce sophisticated and nuanced stories. This MA gives you the practical skills to work as a journalist at the highest level in broadcast, print and online. We will learn what news means, and where it comes from. We will give you the ability to write compelling features and interviews. We’ll also be focusing on the kinds of questions you need to ask – of the individual, the state or the organs of power. And we address how the new digital world has transformed the way we go about journalism, adding new platforms and new technical skills.

Course Objective

Turn your talents into tools designed for the ever-changing world of new media. We offer a modern blend of fundamental basics, such as writing and reporting, along with innovative curriculum to prepare upcoming investigative reporters, social media editors and data analysts.

Students majoring in journalism and advertising specializations, enhance, train and sharpen skill sets designed for a versatile career in the field of new media, journalism and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of journalism.

Bachelor of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills.This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design.

The degree is suited to students who wish to pursue a career in which knowledge of law and legal system is of major importance.

The course in MA Psychology intends to provide the students the basic training required to become practicing psychologists in their selected specialized area. The course covers the study of mind processes, motives, reactions, feelings, conflict resolution, crisis management, groupthink, motivations, and nature of the mind. It enables the students in conducting research work in different areas of Psychology and prepares them to undertake higher responsibilities in their professional field. The emphasis of the program lies in promoting critical and applied thinking in students in diverse areas such as counseling psychology, clinical psychology, social psychology, and industrial/organizational psychology. It is expected that the students will be able to design, conduct and analyze data through exposure to various research techniques and demonstrate competence in interpreting and critiquing scholarly work in their specialized area. The designed course structure enhances the ability to practically apply various psychological concepts and skills in innovative way. It also enables students to differentiate between the various forms of psychological assessments, testing and their appropriate application. In addition to this, students will imbibe the ethical code for psychologists and exhibit beneficence towards their clients in all respects.