Bachelor of Business Administration in Marketing Management

at University of Petroleum and Energy Studies India

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

This course provides an overview and introduction to financial economic analysis covering markets, institutions, structures, and instruments. Some of the basic models used to benchmark valuation of assets and derivatives are studied in detail. These include the Capital Asset Pricing Model and the Binomial Option Pricing model. The course ends with a brief introduction to corporate finance.

The Students enrolling in this specialisation acquire proper training in petroleum engineering with a primary focus on exploration and production of oil and gas. Students gain a thorough knowledge of all major technical aspects in relation to the entire hydrocarbon value-chain and the strategic techno-commercial issues. The program offers the following three specializations:

Reservoir   Engineering Drilling      Engineering Production Engineering

PhD in Chemistry is the highest academic degree awarded in the study of Chemistry.

Internet of Things will generate a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course.

Turbomachinery is the term used to broadly describe the rotating components in the jet engine. It is an arrangement designed to convert kinetic energy into other forms of usable energy, depending upon the application of the unit. Turbomachinery covers industries from energy conversion to the aeronautical engineering sector. Because of its extensive use in the job market, getting qualified in turbomachinery is crucial for any engineering. Computational fluid dynamics (CFD) plays an essential role to analyse fluid flows and heat transfer situations by using numerical methods. Turbomachines involve internal and external fluid flow problems in compressors and turbines. CFD at present is one of the most important tools to design and analyse all types of turbomachinery flow physics. In the realm of turbomachinery, there is no shortage of diversity in the types of aero-thermal analysis of compressor and turbine as well as turbulent mixing in the flow passage area of the turbomachinery. Energy content is being added into and extracted from the flow and the resulting turbulent structures are not only taken for a ride, but precisely manipulated to maximize the performance of the system. For example, consider the cooling flow which is meant to blanket and protect the blade surface, as in the media below. The turbulence between the primary flow and the blanket of cooling flow streams has a massive impact on the effectiveness in shielding the metal parts from high heat loads.

Pure mathematics includes developing the fundamental tools used by mathematicians, such as algebra and calculus, describing multi-dimensional space, or a better understanding of the philosophical meaning of mathematics and numbers themselves. Pure mathematics is the study of the basic concepts and structures that underlie mathematics. Its purpose is to search for a deeper understanding and an expanded knowledge of mathematics itself. 

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This five-year undergraduate program is customized to give students comprehensive exposure to law, commerce, and tax. The course is delivered by a blend of full-time faculties, industry fellows, and workshops by taxation experts. The university also facilitates internships in consultancies and law firms, which not only expose students to industry experience and practical aspects of law but also expedites early placements.