Doctor of Philosophy in Industrial Design

at World University of Design India

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

The program offers a hands-on curriculum that balances collaboration and socially engaged practices with academic research in history and theory. Students work in diverse experimental contexts & formats, with alternative models of exhibition planning. Designed to forge links among artists, institutions, and communities, the program promotes a collaborative culture linking diverse audiences, and local issues to global discourses. Through real-world collaborative exhibits, students will be expected to raise awareness, bridge societal gaps, and catalyze exchanges across various disciplines, both inside and outside the art world.

The programme is aimed at working professional and candidates from other streams aspiring to enter Fashion Industry. The intensive programme will focus on interactive learning, integrating theoretical knowledge with essential skills required for practicing fashion design. Students will be introduced to Fashion Illustration, Fashion Studies, Elements of Textiles, Fashion Designing, Pattern Development, Garment Construction, Traditional Indian Textiles, Marketing& Merchandising etc.

The International Fashion Business program is designed to forge a leader in the global world of the fashion business. Offered in collaboration with the School of Management, the masters program comprises of three main focus areas i.e.

• Fashion knowledge & Analysis: fashion cycle, fashion studies, fashion trend forecasting, analytics, quantitative methods, and design thinking.
• Data analysis & planning: digital marketing, omnichannel marketing, data analysis, & strategic planning.
• Business Application: import/export, domestic retail, overseas commercial development, fashion operations, online and offline distribution.

The course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication courses.

Digital Drawing and Illustration students will develop skills with a variety software-based skills, yet constantly being exposed to traditional media methods and conceptual drawing skills. They will also be taught to integrate their works with photography and animation. Critical thinking, innovation, self- assessment and presentation techniques are an important part of the course along with direct industry exposure.

Mobility has always been a basic human need. The transportation design programs focus not only on automotive and car design but also on transportation systems across land, water, air, or even space; which enhance mobility for humans and commodities.

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality
• Development & innovation in public service and policy in areas such as transportation, health and education
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

PhD is a doctorate degree that focuses on academics and research.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.