Bachelor of Communication Studies in Public Relations

at Auckland University of Technology - City Campus New Zealand

Biomedical science and biotechnology have revolutionised research over the past decade, stimulating growth in industries like agriculture, pharmaceuticals, veterinary science and medical research. Biomedical science is the most rapidly developing area in biological sciences, and demand for biomedical graduates is expected to grow.

You gain an understanding of fundamental physiology and biomedical research, working with the latest laboratory techniques and equipment. AUT has specialist biomedical labs with analytical equipment not available at any other New Zealand university.

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of course, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like Google, TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies. By the end of your degree you’ll have a professional portfolio to apply for work as a copywriter, art director and other roles in an ad agency.

Industrial design is an exciting and rapidly evolving profession. AUT design graduates are award-winning and well-prepared for a changing future.

Products can be tangible,three-dimensional manufactured objects like consumer products, furniture, packaging, medical and sports equipment or they can be systems, services and interfaces.Many products are solutions to real-life problems.The Industrial Design major helps you develop key research,critical and creative thinking, design thinking, ideation, prototyping and communication skills.

Ethical practices, along with environmental and social responsibility underpin all aspects of the Industrial Design major. You work in open plan design studios and individual student work areas with wireless networking, and have access to world-class laboratories and workshops.

Study the Postgraduate Diploma in Gastronomy at AUT.

This qualification also provides a pathway to postgraduate study, including the Master of Gastronomy. If you're already in the industry, this postgraduate diploma will enhance your skills and knowledge base at a more advanced level.

The Graduate Diploma in Arts is designed for students with an undergraduate degree who want to continue into further study and broaden their skills in as little as one year.

Today's consumers have many viewing choices, and TV and screen production professionals have to be versatile, adaptable, creative and technically competent to succeed.

You develop the practical skills to produce programmes for large, medium or small screens. Our students are well-known for their skills in pre-production, production and post-production within television and screen production.

Study accounting in the Bachelor of Business degree. Accounting is a dynamic career, delivering multifaceted business analysis, and contributing to the strategic development of business, public sector and not-for-profit organisations.

Accountants must be excellent communicators and strongly analytical, as well as having the required technical skills specific to the vocation. They must relate to people from all walks of life, as they’re frequently called upon to explain concepts and strategies to those outside the financial sphere. The changing nature of accounting software packages means that accountants need to have well-developed technical skills. These broad-based skills mean that accounting graduates can start successful careers in a huge variety of roles.

Study the Postgraduate Diploma in International Tourism Management and in as little as one year you develop an advanced understanding of current issues facing the tourism industry.

The tourism industry is the world's largest industry and employs more people than any other industry on a global scale. It's a vital source of foreign exchange earnings and job creation. Domestic tourism is also vital to the economy - by some measures it is bigger than international tourism.

If you have completed an undergraduate tourism program and want to study more advanced courses, you can enrol in this one-year postgraduate diploma. This program also suits industry professionals who want to enhance their skills.

New media channels are emerging and rivalling traditional ways of going to market.Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive,omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.