Master of Business with Specialisation in Marketing

at Auckland University of Technology - City Campus New Zealand

Economics is vital to both the social sciences and public policy. This major develops and applies concepts and frameworks that are essential for understanding and addressing critical economic and social issues.

Economics is about choice; the choices people, companies and governments make every day from how we respond to price changes to how governments address issues like growing income inequality or climate change. In a world with increasingly scarce resources these decisions are crucial. That’s why economists are highly sought after in both the private and public sector.

The discipline of economics is founded on the three fundamental fields of microeconomics, macroeconomics and econometrics. Concepts from these areas can be combined to provide answers to some of the most pressing problems facing the world, such as poverty, unemployment, climate change, crime and inequality. Alternatively, they can be applied to the commercial sphere, and can address issues like domestic and international competition, consumer and firm behaviour, world trade and finance, and economic growth and development.

Study the Master of Creative Technologies and turn your creative ideas into reality through your master's research project.

This highly flexible degree is studio-based, and combines multiple technical and creative disciplines. You have the freedom to choose your own path, and will work on a research project of your choice.

Our students’ projects focus on future-oriented themes, and include practical elements like animation and transmedia storytelling, performance technologies, bio feedback systems, smart textiles, virtual environments and intelligent agents.

Study fashion design, and develop a strong conceptual design style and practical design skills – from drawing and pattern cutting to understanding the business of fashion. Access world-class facilities and make industry connections.

The Fashion Design major focuses on conceptualizing and developing innovative products that respond to major changes in the consumption of fashion. You can access our industry-standard machinery and digital technologies, as well as our suite of art and design labs, to turn your designs into reality.

Study the Architectural Engineering major in the Bachelor of Engineering (Honours) degree and develop the skills to engineer for high-quality buildings.

Businesses, tenants and homeowners expect more from the buildings they work and live in.They want buildings that are energy efficient and more sustainable,comfortable to live and work in,offer more services and are fit for purpose, now and in the future. Architectural engineers help make this happen.

The Architectural Engineering major covers the skills you need to develop complex designs that can meet all those needs, from the foundations to the services.

The Bachelor of Science (Honours) is for students with an undergraduate degree in applied mathematics, computer science or science.

At the heart of the programme is the honours dissertation; an independent small-scale research project on a scientific topic. We have strong links with key industry organisations, and many students complete their research project in collaboration with an industry partner. courses in the Bachelor of Science (Honours) focus on the latest developments in applied mathematics, computer science and science.

The Bachelor of Creative Technologies is New Zealand’s most innovative bachelor’s programme. It’s designed for this fast-moving digital era that recognises we need to think creatively about the application of technology in society. You’ll learn to identify new opportunities and creative approaches to guide the transformation of industries and businesses that this era requires.

The programme is organised around projects and challenges. You’ll learn existing and new technologies, creative processes and strategies to collaborate with others to tackle the complex challenges of our time. You could apply your skills to a wide range of fields, from developing a new creative audio or visual artform to solving one of the United Nations Sustainable Development Goals.

Psychology is the study of human behaviour. It explores what humans need to develop and thrive. This major looks at psychology within the context of our society, where we live and work.

An understanding of psychology is useful for a wide range of careers – including career and employment counselling, community development, management, marketing and communications, politics, public health promotion, or training and development. The Psychology major can also provide the foundation for the postgraduate studies required for registration as a psychologist.

With the Master of Sport, Exercise and Health you can advance your knowledge of the sport industry, and be involved in world-leading research in sport, exercise and health.

You can specialise in coach and athlete development, outdoor learning, physical activity and nutrition, sport leadership and management, or strength and conditioning. You can also complete this master’s degree through a flexi pathway by choosing from the full range of courses available across the specialisations.