Bachelor of Science (Hons) in English Literature and Sociology

at Aston University United Kingdom

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

Study Design Engineering at Aston to advance your creative skills and transform your ideas into reality, as you help to address global challenges for generations to come.

What you’ll learn
Our course introduces a full range of core engineering science modules coupled to practical projects, ensuring a highly integrated and industry-relevant degree program.

From your first year, you'll be working on major projects, often in partnership with commercial engineering companies. You’ll work with colleagues, staff, and engineers from the industry to develop real solutions to life problems.

You’ll look at key areas such as design, prototyping, and developing ideas, as well as the engineering science and mathematics behind these subjects. Specialist modules in areas such as control systems and solid mechanics will make sure your technical skill set is excellent and ready for application in any engineering sector.

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behavior including their aspects.

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations.

The Aston MBA will encourage you to think like an entrepreneurial leader from the start, challenging you at every stage, to personally and professionally develop, through a highly practical, experiential approach to learning.

This is not just a course. This is a new perspective to enhance your future career.

You will approach complex challenges through real-world business problems that you will be tasked with solving. You will think like a business leader, working through challenges by understanding how different functions interact in order to identify solutions for both big and small organisations.

This means, you will cover a broad range of business topics through a hands-on learning experience, equipping yourself with an extensive understanding of how businesses operate in today’s fiercely competitive global commercial environment.

You will discover cutting-edge leadership concepts and frameworks, and put them into practice with applied exercises and real-life business projects. You will develop your ability to inspire and lead enterprises, and be a force for positive change within organisations.

Working independently as well as part of a team, you will identify where your skills need to develop in order for you to personally and professionally develop. You will be exposed to team coaching principles, developing your own personal development plan, as well as have plenty of opportunities to network with, and hear from, industry leaders.

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

Explore some of the biggest topics in the world today, from gender, race, and sexuality, to how we behave as a society, with our British Psychological Society (BPS) accredited Psychology and Sociology BSc at Aston University, Birmingham.

You’ll investigate and analyze how the human mind works, in terms of how it responds to various stimuli, and how our views on relationships and the wider world are shaped by societal structures, culture, and our collective experiences. In addition, you will have the opportunity to research why these societal structures exist in the first place; giving you a rounded view of human behavior and the impact we have on each other as fellow citizens.

Develop an understanding of the global business environment, including shifting competitive advantages, which influence strategic business decisions. You’ll also gain the knowledge required for initiating and managing innovation-based business strategies.

The Strategy and Entrepreneurship MSc will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Understanding business from an international perspective has never been more important. You will develop business-critical expertise to understand issues from cultural differences to political influence – and how they impact organisational success.

What you’ll learn
Aston Business School’s International Business and Management BSc will equip you with a solid understanding of strategic management in international business. Discover how differences in culture can influence the way we do business and understand how to operate in challenging environments abroad, both through theoretical knowledge and practical experience.

This degree has been developed in response to demand by alumni and our own advisory panel of international employers. It offers a core strategic management focus within an international business context. You will gain a solid foundation in your first year across a breadth of business topics before shaping your second and final years to concentrate your study on chosen specialisms.

Study a BSc (Hons) History and English Literature degree course at Aston University to grow your understanding of the world we live in and learn about the past to build a better future for all. Make the most of your potential by combining your studies in global contemporary history with English literature, and completing an integrated placement year for a flying start to your career.

What you’ll learn
Working closely with experienced historians, you’ll have opportunities to study topics such as nationalism, state-building and inter-state relations; the history of war and peace; religious and ethnic conflict; trauma and memory; and issues of globalisation in the present that can only be understood by looking to the past. For example, you’ll learn how the British Empire helped to create the NHS, why Britain voted to stay in the EU in 1975 and why Margaret Thatcher became the first pop star of British international relations.