Bachelor of Arts (Hons) in Advertising and Marketing Communications (with Placement Year)

at De Montfort University United Kingdom

DMU’s Music Technology BA is a distinctive, dynamic and market-leading course that challenges conventions in music composition and performance and explores the extraordinary musical possibilities offered by new technologies. It is ideal for forward-thinking and imaginative individuals whose passion is to create exceptional music and forge a unique voice within the arts and creative industries.

You will explore an extensive range of approaches to creating and performing, such as multi-track recording, production and composition, new technologies for musical performance, music and sound for moving image, sound synthesis theory and practice, site-specific and installation work, computer coding for the creative artist, and advanced surround sound.

You will study digital and post-digital history and aesthetics to inspire your creative vision and link your music meaningfully to the world. Based on your goals, you will choose specific compositional, technical and theoretical topics to research more deeply, particularly as you enter our flexible third year of study.

The course is taught by internationally recognised, experienced musicians who are active performers, composers and researchers.

Our professional, broad-minded and flexible graduates are well positioned to succeed in the thriving and rapidly changing contemporary digital media and music industries, and have a very strong track record at gaining employment as composers, sound designers, performing and recording artists, session musicians, recording engineers, producers and audio technicians in music management, theatre, TV and radio content and production. 

Experience your designs coming to life by harnessing your creative ideas, imaginative vision, and humanistic and ethical understanding to gain an architectural skillset that can change the world and build the future environments in which we live.

Studying Architecture offers you the opportunity to pursue a career in an exciting, creative, and fast-paced industry that hugely influences the world around us.

On this course, you’ll discover how to bring your visions and designs to life, with successful graduates progressing into rewarding careers which have the potential to improve and enhance the lives of countless people. With the knowledge gained as part of this degree, can witness your work turn into tangible creations that serve the communities around you.

You will learn about the history of architecture and design, alongside completing technical, practical, and professional exercises relating to ethical architecture in the commercial world. You’ll have opportunities to undertake design projects in a range of spatial, social, and topographical settings, from the smallest of residences and objects through to complex megacities and events.

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

Arts and Festivals Management is the longest-running degree course of its kind in the UK and boasts enviable industry links.

In addition to deepening your understanding of academic debates, our course will equip you with the practical tools and skills needed to become a leader in key areas of the cultural arena, including theatres, music venues, galleries, museums and festivals.

You will develop a range of interdisciplinary skills such as teamwork, marketing and management theory, fundraising, business planning, licensing, health and safety, programming and cultural policy.

In your final year, you will have the opportunity either to produce a large-scale arts event of your choice or be part of the team producing, programming and running the high-profile annual Cultural eXchanges Festival. Previous events have featured inspiring guests such as Benjamin Zephaniah, Grayson Perry, and Meera Syal.

We will teach you to become an adept problem solver, with the ability to provide dynamic solutions within this continually changing and diversifying sector.

This course is designed for both recent graduates hoping to make their first move into engineering management and for established professional engineers who wish to work in a management role and need to extend their knowledge beyond their technical field into management and business.  

Linking business knowledge with engineering and sustainable development issues, this course emphasises key areas of modern management required by engineers and develops your skills in project management, information systems management and people management.  

You will choose from a range of optional modules, which offer opportunities for technical advancement in areas such as mechanical engineering, sustainability, and computer networks and e-commerce systems. Our technicians and academics will support you in your individual project – a substantial piece of work in your final semester that will link your technical specialism with core aspects of management.  

You will be taught by expert research and teaching staff from across the university, including from the School of Engineering and Sustainable Development and Leicester Castle Business School, reflecting the multidisciplinary nature of the course.

The broad and challenging content will help equip you with the knowledge needed to work in management positions within engineering companies and in technical roles in business settings. Our graduates are working for companies including Rolls-Royce, Network Rail and Airbus UK.

The language you speak shapes the world you see. This degree helps you understand both better, and to make connections between what you study and what goes on in the world beyond the classroom.

You will develop skills in linguistic analysis and your own abilities to use language adeptly and appropriately in any potential context. You will also acquire a range of key transferrable skills including, among others, textual analysis, synthesis, writing and general presentation skills, which will equip you for a wide range of careers.

We live in a world governed and connected by technology. At DMU we believe that you should study the nature of the 'wired' environment and how it influences who you are. As part of our approach to digital humanities, you will have the opportunity to see how communication and language operate on web-based platforms, and how the application of digital tools and methods can deepen the knowledge of your chosen subject area.

Computational Intelligence (CI) encompasses the techniques and methods used to tackle problems that traditional approaches to computing struggle to solve. The four areas of fuzzy logic, neural networks, CI optimisation and knowledge-based systems encompass much of what is considered to be computational (or artificial) intelligence. There are also opportunities to apply what you learn in areas such as robot control and games development, depending on your interests.

You can choose from a number of specialist modules including natural language processing, artificial neural networks and data mining techniques, while developing your skills in our dedicated robotics laboratory, equipped with a variety of mobile robots. The applied computational intelligence module considers knowledge-based systems, as well as the historical, philosophical and future implications of AI, and focuses on current research and applications in the area.   

English Language with Teaching English to Speakers of Other Languages (TESOL) is a stimulating, thought-provoking course designed to make you think about how language functions in the world today.

English Language with TESOL at DMU allows you to combine the study of English Language with the key theoretical and practical issues involved in the field of Teaching English to Speakers of Other Languages.

The course is designed to enable you to develop your own ability to teach English to non-native speakers whilst enabling you to think about how language in general and English in particular functions in the world today. You will study linguistics, grammar, the evolution of the English language and a variety of writing styles, while also exploring the theory of how to teach English as a second language. You will acquire skills in the analysis of digital communication and the study of language through the application of digital tools and methodologies.

You will develop a set of linguistic and analytical skills, which will help you become a highly-skilled communicator and prepare you for a range of careers.

Accredited by the Institution of Engineering and Technology (IET), this course puts you at the forefront of specialist areas of electrical and electronic engineering and will help you master a skillset that meets industry needs. You will study a range of core topics, including Electronic Circuits and Systems and Embedded Systems, and choose from optional modules, such as Mobile Communication and Advanced Power Electronics and Applications, to tailor the course to your interests.

Whether you opt for the three-year BEng (Hons) programme or the four-year integrated master's MEng, our experienced staff will further your understanding of electrical and electronic engineering principles, and will also develop your design, research and project management skills.  

In your final year you will focus on a substantial piece of individual research or product development work targeted to your interests, giving you the opportunity to showcase your understanding and skills.

Our dedicated facilities are divided into several specialised areas each featuring experimental equipment, such as: general electronics and assembly, digital electronics and microprocessor engineering supported by state-of-the-art measurement devices and workstations, power electronics, control systems and communications engineering, and Smart Grid.