Bachelor of Arts (Hons) in Advertising and Marketing Communications (with Placement Year)

at De Montfort University United Kingdom

Designed to meet the increasing demand for effective project management across all industries, this course focuses on the key principles behind project management methodology.

Project management is crucial in all business fields, from the financial sector and information technology, to healthcare and public services. This course helps equip you with the skills and expertise required to to undertake complex business planning in the modern global business environment.

This course is an ideal choice if you’re interested in progressing into a new career or if you’re already a professional who is hoping to gain formal accreditation of existing knowledge and skills.

Real-world challenges and tasks such as product development, change management, software development and event management all benefit from a structured management approach, and this course can teach you how to master this skill. You’ll balance theoretical analysis with practical experience to develop a critical and questioning approach to the conceptual underpinnings of project management. You’ll also have the opportunity to undertake an in-depth dissertation, allowing you to focus your studies on an area that’s of interest to you or relates to your current line of work.

Accredited by the Institution of Engineering and Technology (IET), this course puts you at the forefront of specialist areas of electrical and electronic engineering and will help you master a skillset that meets industry needs. You will study a range of core topics, including Electronic Circuits and Systems and Embedded Systems, and choose from optional modules, such as Mobile Communication and Advanced Power Electronics and Applications, to tailor the course to your interests.

Whether you opt for the three-year BEng (Hons) programme or the four-year integrated master's MEng, our experienced staff will further your understanding of electrical and electronic engineering principles, and will also develop your design, research and project management skills.  

In your final year you will focus on a substantial piece of individual research or product development work targeted to your interests, giving you the opportunity to showcase your understanding and skills.

Our dedicated facilities are divided into several specialised areas each featuring experimental equipment, such as: general electronics and assembly, digital electronics and microprocessor engineering supported by state-of-the-art measurement devices and workstations, power electronics, control systems and communications engineering, and Smart Grid.

This is a career-focused practical course, which will appeal to those with an understanding and exploring how organisations compete and co-operate around the world. The programme is designed to extend the knowledge gained during your two-year higher education degrees or diplomas and would help you prepare for an International career or a Master’s programme.

The Business modules give you a broad understanding of business concepts, models and issues, with a focus on leadership and innovation. The Finance modules develop your analytical and problem solving skills in areas such as risk management, banking system and financial markets.

If you dream of a career in music production, audio engineering, programming, mastering or mixing, DMU’s course in Music Production is designed specifically for you.

This course covers the science and technology of audio and recording systems and how these can be used effectively in recording, mixing and mastering and sound design. You will develop skills in audio mixing and mastering, learn the principles of electronics and acoustics, study the measurement and design of recording and audio product environments, and produce sound for digital media, including radio, television, film, video games and online content.

Through core modules, you will learn about the fundamentals of audio engineering, discover the acoustical foundations of musical sounds and be introduced to studio techniques. In your second and third year, you will build your portfolio and have the chance to organise and perform your own events in the heart of Leicester.

You will build a skillset that will equip you for roles in areas such as studio recording, audio and post-production, sound system installation, management and sound for film and TV. Our graduates have gone on to work in successful roles for major companies including Bauer Media and Spotify.

Whether it’s TV, video, radio, or social media content, technology has led the media industry to develop a focus on digital and technical mediums and formats.

Media Production is an industry-focused course, which provides you with the technical foundations and practical skills required for a career in a rapidly changing media landscape, enabling you to pursue roles in industries such as advertising, TV and radio production, journalism and PR.

Teaching modules include image capture and processing, audio recording and production, television documentary production, radio location production, creative media entrepreneurship and social media innovation.

The course provides extensive hands-on practice, together with an understanding of the technical principles that guide its graduates over the course of their careers in a rapidly changing technical environment.

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

Economics explains the problem of scarcity and human behaviour that shapes the world we live in, and that businesses operate in. From standards of living to the causes of market crashes, the impact of economics plays a critical role in all our lives.

In this course you will develop proficiency in a variety of quantitative techniques as well as learn how to apply economic reasoning and tools to analyse real world problems and policy. You will also gain the analytical and critical evaluation skills to recognise how national and global issues affect the performance of a business.

You will have an opportunity to build real skills for future employability. This includes state of the art knowledge in digital software and applications, as well as core skills in writing, presenting and teamwork.

You will study a range of modules, including Macroeconomics for Business, Data Modelling and Analytics and International Economics, Sustainability and Emerging Markets which are all taught by leading experts in their fields.

The course will enable you to develop skills in the analysis of international financial markets and institutions, and provide you with a conceptual and theoretical grounding in current concepts and techniques in bank financial management, portfolio management, financial econometrics, business analytics and associated areas.

You will also be introduced to a range of empirical techniques enabling you to analyse sectoral dynamics, the impact of innovation on performance, and the impact of regulation and policy interventions on the financial services industry. The modules you will take consider international aspects of banking and finance and you will have the option to work on an Executive Company Project or traditional dissertation during the summer. There are also opportunities to get involved with a DMU Global international experience programme.

We live in a world that is becoming increasingly complex and intertwined. The interconnectedness of the global economies accelerates every year, amplifying and modifying the challenges and opportunities that countries, businesses and individuals face. As a result, we see a growing number of firms wishing to take advantage of global opportunities and engage in various cross-border business activities, namely international business. We see an increasing demand for individuals equipped with knowledge and understanding of how international business works and how to function within it effectively.

International Business BA (Hons) has been structured to provide you with up-to-date knowledge and insight of the critical issues in International Business. This degree cultivates knowledge and skills needed to succeed in an increasingly globalised marketplace when conducting cross-border activities such as business expansion abroad or trading internationally. The programme explores how businesses operate in different contexts locally and across borders. It also looks at the supporting regulatory, legislative, and political environments that facilitate trade and direct investment between companies across international boundaries. You will study the international dimensions of various subject areas, enabling you to understand the complexities of conducting business across borders.

Developed with industry and certified by the NCSC (National Cyber Security Centre), this course directly addresses the unprecedented demand for cyber security expertise. It explores the underpinning technology of cyber domain and the role of linguistics, psychology and sociology in dealing with new cyber challenges.

You will study a diverse range of modules, including Cyber Threat Intelligence, Malware Analysis, and Penetration Testing and Incident Response, providing the fundamental knowledge needed to work in the sector. You will also produce a substantial piece of individual work in your third semester, with the support of your academic supervisor, investigating a topic tailored to your own area of interest.

The involvement of the Industrial Advisory Group (Airbus, BT, Deloitte UK and Rolls-Royce) in designing the course and supporting its delivery ensures the teaching remains current and supportive of the real challenges faced by cyber security specialists.

You will be taught by recognised experts in cyber security and will develop your professional skills within the Cyber Technology Institute (CTI), with its purpose-built cyber security and forensics laboratories.

We expect graduates to find employment as cyber security specialists within law enforcement, government, commercial IT departments and security consultancies. Previous graduates have gone on to work for cyber security specialist organisations including Capgemini.