Bachelor of Arts (Hons) in Marketing

at De Montfort University United Kingdom

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

Did you know that French is an official language in 32 countries, with a projected growth to 750 million people worldwide by 2050? Meanwhile, Mandarin Chinese is currently the language with the greatest number of speakers, and Spanish has more than 470 million speakers worldwide, including in Central and South American countries and the US.

Competence in another language is fast become an essential skill for success in the global job market. By combining your study of Education Studies with a language, you can develop your employability with a second language that helps distinguish you from other graduates. The skills acquired when learning a language are valued by employers and are transferable into many sectors.

You can start your study of languages at DMU in either French, Mandarin or Spanish at beginner, GCSE (intermediate) or advanced level and learn at a grade and pace that suits you and your needs.

Learning a new language not only helps to provide you with linguistic skills but can also enhance your skills in your native language and develop your presentation, written and critical skills.

You will cover Education Studies modules including Perspectives on Education, Inclusion and Diversity, Understanding Learning and Wellbeing, and Special Educational Needs, Disability and Neurodiversity. You will also take part in weekly language practice and conversation sessions, and intensive workshops, where you will develop your language skills through the study of the country and its society, culture and people.

Exploring primarily modern and contemporary history, our course is diverse, international in focus and innovative. Reflecting the globalised world we live in, the curriculum covers a wide range of European and non-European histories and explores topics such as colonialism, decolonisation, immigration, ethnic minorities and gender.

This course will hone your ability to absorb, communicate and critically analyse complex information. As you progress through the course, we’ll challenge you with more in-depth explorations and you can deepen your own historical interests. You’ll be supported by a passionate teaching team who are leading experts in their fields and provide a dynamic learning environment with a variety teaching and assessment methods.

You will learn about British, South Asian, European, African and North and South American history and also discover unique specialist topics such as history of photography and history of sport and leisure. You can also select a route through this degree in English Literature or Education.

Developed with industry and certified by the NCSC (National Cyber Security Centre), this course directly addresses the unprecedented demand for cyber security expertise. It explores the underpinning technology of cyber domain and the role of linguistics, psychology and sociology in dealing with new cyber challenges.

You will study a diverse range of modules, including Cyber Threat Intelligence, Malware Analysis, and Penetration Testing and Incident Response, providing the fundamental knowledge needed to work in the sector. You will also produce a substantial piece of individual work in your third semester, with the support of your academic supervisor, investigating a topic tailored to your own area of interest.

The involvement of the Industrial Advisory Group (Airbus, BT, Deloitte UK and Rolls-Royce) in designing the course and supporting its delivery ensures the teaching remains current and supportive of the real challenges faced by cyber security specialists.

You will be taught by recognised experts in cyber security and will develop your professional skills within the Cyber Technology Institute (CTI), with its purpose-built cyber security and forensics laboratories.

We expect graduates to find employment as cyber security specialists within law enforcement, government, commercial IT departments and security consultancies. Previous graduates have gone on to work for cyber security specialist organisations including Capgemini.

This course is for both recent graduates and those with work experience wishing to start their own business or develop enterprising skills for larger organisations. It is also designed to produce master’s graduates who are conversant with international business and entrepreneurship, through both practical application and relevant leading-edge theory.

Global business school

• The diverse nature of the staff and student cohort means you will experience and benefit from a truly international learning environment allowing you to identify new opportunities in a range of contexts

Apply theory in an international context

• By embracing two different business approaches, you will gain the ability to identify and exploit opportunities to launch and grow businesses in an international setting thereby enhancing your employability

Tailor your course depending on your interests

• This course offers a carefully selected relevant range of optional modules allowing you to tailor the course to your career aspirations, be that launching a small business or growing an established company

A constantly evolving sector, the multibillion-pound computer games industry is now worth more than double its value in 2007. This offers graduates extensive career opportunities in a rapidly expanding field.

This course provides an opportunity to develop your interest in computer games into a set of skills which will help you start a career in this exciting industry.

You will study the latest techniques and resources for developing standalone, web-based and mobile games, featuring exciting graphics and animation, becoming familiar with the basic architecture and design elements of computer games and programming languages relevant to games development.

Reducing energy consumption which contributes to global climate change and pollution is an international imperative, and the future architect must be equipped with the skills and vision to tackle this challenge both innovatively and responsibly. This course helps you master the knowledge and skills required to produce thermally comfortable, healthy, and habitable building designs while minimising energy consumptions. The curriculum embraces the interface between the environmental, economical and socio-cultural dimensions of sustainability in terms of building design and carbon neutrality.

You will join a community that is co-designing new ways of thinking and challenging architectural conventions through bold experimentation and boundless enquiry. This enquiry-led approach to education will encourage you to take creative risks and to learn from your mistakes in a way that will shape your future design choices.

We provide state-of-the-art facilities for you to realise your ambitions, with workshops offering cutting-edge digital fabrication facilities, alongside a wide range of craft workshops, where you can innovate with materials and processes. We’ll help you to graduate with the tools to take your own personal and critical position on embracing the challenges of sustainability in the globalised architectural world.

Economics explains the problem of scarcity and human behaviour that shapes the world we live in, and that businesses operate in. From standards of living to the causes of market crashes, the impact of economics plays a critical role in all our lives.

In this course you will develop proficiency in a variety of quantitative techniques as well as learn how to apply economic reasoning and tools to analyse real world problems and policy. You will also gain the analytical and critical evaluation skills to recognise how national and global issues affect the performance of a business.

You will have an opportunity to build real skills for future employability. This includes state of the art knowledge in digital software and applications, as well as core skills in writing, presenting and teamwork.

You will study a range of modules, including Macroeconomics for Business, Data Modelling and Analytics and International Economics, Sustainability and Emerging Markets which are all taught by leading experts in their fields.

The Finance and Investment BSc course at DMU provides a rigorous academic approach to finance with a focus on practical skills and employability. Students will be equipped with the advanced technical skillset, knowledge, and professional attitude necessary to excel in a career in the financial sector.

On this course, you will develop a comprehensive understanding of finance through exploration of the connected disciplines of accounting and economics. This programme is ideal for those interested in a mathematical approach, where strong emphasis is placed on quantitative data. The use of important industry-standard commercial databases and software, such as Bloomberg, Thomson Reuters Eikon, Matlab, and Python, are integrated into teaching to bridge the theoretical and practical aspects of finance.

Innovative modules will introduce you to new methodologies – such as Artificial Intelligence and Financial Applications, where you will gain hands-on experience of using, evaluating, and even developing your own AI applications, to solve real-life problems.

This course is the result of a unique collaboration between DMU and one of the country’s most respected broadcasters, Channel 4. It will equip you with the specialist skills and knowledge for a successful career in investigative video journalism.

Designed by industry experts, the course addresses skills such as in-depth research, handling complex data, understanding financial information, and working undercover. After a thorough grounding in media law, regulation and ethics, you will receive tuition in various investigative techniques, including using the Freedom of Information Act, data journalism and financial journalism.

You will also be taught how to use specialist camera equipment, and how to plan, shoot and edit your own material with a view to making industry-standard, broadcast-quality journalistic films. This is supplemented by a survey of the academic study of journalism, all of which is intended to help you flourish as a practitioner.

The connection with Channel 4 helps the course tutors identify potential work experience placements, and professional mentors for students.

Recent graduates have gone to work as directors, presenters, reporters and researchers with national and international news and current affairs broadcasters, including the BBC and Channel 4.