Bachelor of Arts (Hons) in Marketing

at De Montfort University United Kingdom

A rapidly expanding field worldwide, Psychological Well-being evaluates the factors that characterise and influence mental health and wellbeing, nurturing your understanding of the cultural, social and economic contexts in which they develop.

Many of our experienced academic team have expertise in the specific domains of wellbeing, which are embedded within the course, including developmental psychology, occupational psychology, health psychology, clinical psychology, counselling psychology and cognitive/biological psychology.

Benefit from some sessions which are delivered by practitioner psychologists who hold registration with the Health and Care Professions Council. Teaching facilities include dedicated laboratory and practical work areas, an observation suite and a vision research laboratory.

Completion of the c ourse will lead to a number of career opportunities worldwide, including research, teaching and those within the caring professions. It also facilitates career development and progression. Other students might use the course as a stepping stone to specialised PhD study.

On this course, you can specialise in menswear, womenswear and or fashion knitwear, and will study a range of topics including fashion illustration, innovative concept development, pattern cutting and computer-aided design (CAD) for fashion and design development - preparing you for a career in a creative multibillion-pound industry where you can benefit from countless opportunities to develop, progress and learn new skills.

You will be introduced to the academic, professional, industrial and commercial challenges of design practice. There are opportunities to work with leading brands on live projects, work placements and competition awards, thanks to the course’s unparalleled links with the UK and global apparel industry.

The first year provides grounding in fashion and design through practical, creative and technical classes and projects, while the second year is more focused, with emphasis on experimentation, in-depth project research and 3D development.

You will gain skills such as tailoring and fashion prediction, thanks to the major project in the third year giving you the opportunity to set your own briefs and create a final collection of work to showcase your unique vision and talent, as well as entering national and international competitions.

We are delighted DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.

Economics is key to understanding some of the critical questions facing our world. This course will explore these questions while also examining some of the principles and theories that can help us to answer them. The programme will also put data-driven analysis at the heart of its approach, as emphasised by Contemporary Economics.

In this course you will learn to evaluate a variety of advanced quantitative and econometric techniques, and be able to effectively solve economic problems using data application tools. This includes applying knowledge to a range of specialised areas within economics using econometric techniques.

You will have an opportunity to build real skills for future employability. This includes state of the art knowledge in digital software and applications, as well as core skills in writing, presenting and teamwork.

You will study a range of areas, including Applied Microeconomics, Data Management and Visualisation and Digital Economics and Artificial Intelligence which are all taught by leading experts in their fields.

Learn about the diverse roles and responsibilities of a fashion buyer and merchandiser, and explore the associated roles that are key within the modern fashion industry.

You’ll develop in-depth knowledge of the buying cycle and the critical path, and key activities around trading the range, reacting to sales and managing sales promotions. The merchandising pathway focuses on the numbers behind buying a fashion range, its selection process and strategic stock management.

We will nurture your professional practice through personal development planning, as well as guided research and critical reasoning. We place strong emphasis on sustainability and social responsibility, ensuring that you will graduate with the tools to drive innovation at all stages of the buying process.

The fashion industry is evolving with the shift in fashion retailing from high street to commerce. We work alongside industry professionals to put your learning into context and will equip you with the skills and adaptability to take on the challenges of our rapidly changing industry.

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Leading Advertising and PR agency, Rock Kitchen Harris, provide thought leadership on the postgraduate course, giving contextual advice and guidance on industry processes and future trends. This constant review of the academic curriculum provides students with market leading industry guidance, supported by academic expertise.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.  

You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying, giving students a strong practitioner background for job applications and interviews.

Study an exciting range of literature in English, from writers across the globe and on subjects including the novel, Victorian and Romantic literature and Shakespeare and Marlowe. Learn how texts work, and debate literature’s role in society both now and throughout history.

You’ll receive excellent teaching from internationally-renowned academics and will be taught to articulate your ideas with confidence while writing with fluency and flair.

You can select a route through this degree in Creative Writing, Drama, Education, English Language, Film, History, Journalism or Media.

By studying English Literature at DMU you’ll join a lively and welcoming academic community – a group of people who are friendly, supportive and passionate about literature. We’ll encourage you to get involved in our student-led English society, go on UK theatre trips or travel abroad with DMU Global, our international experience programme.

We’re proud that our English Literature graduates enter a wide range of professions including media, marketing, publishing, teaching, public relations and the civil service.

Informed by a mix of contemporary methods of performance making, current scholarly thinking and historical theatrical traditions, this course is ideal for those seeking a career in a range of arts-related areas. You will engage both creatively and critically with a range of topics including acting, performing, directing and theatre for social change, while being supported to develop your own artistic vision, personal interests and aspirations.

The course offers you the opportunity to learn about Drama in a rich variety of ways by working with professional researchers, research-active academics and visiting practitioners.

You will benefit from great facilities that have contributed to DMU being recognised as a Centre for Excellence in Performance Arts – an accolade that also reflects our commitment to innovative and excellent teaching and learning.

Real-life experience is offered through undertaking placements and internships, getting involved in professional performances, going on theatre trips at home and abroad, and showcasing your work to a variety of audiences.

You can select a route through this degree in Creative Writing, Education, English Language, English Literature, Film, History, Journalism or Media.

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.

Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.

This course will enable you to develop a broad, industry-relevant understanding of information systems, with opportunities to specialise in your individual areas of interest.

Throughout the programme, students will build the skills and knowledge needed to operate as professionals in the field of information systems. During your studies, you will benefit from insight from DMU’s internationally-renowned research institutes, with ethics and the impact of computing and technology embedded within the modules.

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies and explore fundamental underlying principles. Our teaching staff contribute to the field either through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, our students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare you for careers in fields such as business information systems, intelligence analyst and developer roles, data and systems analysis and design, system, security, project and knowledge management and business consultancy.

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.