Bachelor of Arts (Hons) in Economics with Marketing

at Goldsmiths, University of London United Kingdom

Bringing together media practice and communications theory, this degree covers a broad spectrum of critical perspectives on the media, and will introduce you to a range of contemporary media practices.

Why study BA Media and Communications at Goldsmiths?

• You will study in one of the UK's and the world's top media and communications departments.
• You'll be taught by leading names in media, communications and cultural studies.
• We concentrate on high quality lectures and small group work, and all our teaching takes place on one purpose-built site.
• On practice modules you'll be taught by industry professionals engaged in TV, film, journalism, radio, photography, scriptwriting, short fiction, illustration, interactive media and animation.
• You'll have access to industry-standard practice facilities, including TV/film, radio and photography studios, digital video and audio editing suites, and animation software and hardware.
• Our close links to the media industry bring you into regular contact with media professionals. You will have the opportunity to apply for an internship in the media as part of the course.
• We regularly host debates and talks by international figures in media and cultural research and the media industry; recent guests have included Danny Boyle, Gurinder Chadha and Noel Clark.
• You'll be taught alongside students from all over the world and with diverse cultural experiences that enrich the department and the learning experience.
• You'll develop skills that you can use throughout your career whether in the media industries or elsewhere. Our recent graduates are now working as television producers, news readers, editors, journalists... Others have gone into a whole range of careers such as research, teaching and law.
• We're ranked third in the UK for the quality and impact of our research (Research Excellence Framework), which means that by studying in the department you'll be working alongside academics who are leaders in their fields.

Fusing Goldsmiths' academic excellence and professional training from the Horniman Museum, the MA in Anthropology & Museum Practice provides you with a uniquely comprehensive set of skills.

Why study MA Anthropology and Museum Practice at Goldsmiths?

• Whether you're a professional looking to expand your subject expertise in anthropology, or an anthropologist looking to move into the museum sector, the course will provide you with the skills and knowledge you need to make a difference in your career.
• This degree is run in partnership with The Horniman Museum and Gardens. You'll learn from professionals who work with the institution's world-renowned anthropology collection, and gain practical skills in curation and conservation, using material and digital archives, running museum education programmes and engaging diverse audiences.
• You'll analyse museums as sites of imagination and distinction and think about how they can be more inclusive places.
• If you haven’t studied anthropology previously, you’ll have the opportunity to sit in on the Masters-level Introduction to Social Anthropology module, which will give you a solid grounding in the subject - and enable you to hit the ground running.

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

• The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

• The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

• We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

• You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

This degree brings together the rich work within critical and cultural theory, continental philosophy, cultural studies, and contemporary feminist and postcolonial scholarship.

The MA Sociology (Cultural Analysis) enables you to develop critical and analytical interdisciplinary perspectives on contemporary socio-cultural processes. It offers a sense of the breadth of possible approaches while developing the skills necessary to produce original analyses in a scholarly and inventive manner. You will explore topics like the nature and historical conditions of critique itself, the relations between power and subjectivity, the concept of performativity, cosmopolitics, novel forms of protest, and radical empiricism, among others. These questions cross and connect human and non-human worlds, and involve both aesthetic and historical aspects.

This MSc is tailored for people who want to work in the game industry. You will learn multi-platform game development and gain a solid foundation in programming to help you develop your own skills. The MSc has a strong focus on business and entrepreneurship, including the possibility to work with industry partners as part of your internship.

As a fast-growing 150 billion dollar business, the game industry offers countless professional opportunities. The MSc Computer Games Programming is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MSc Computer Games Programming at Goldsmiths

• Learn how to design and develop games, using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn through a selection of option modules
• Collaborate with colleagues from other courses, including the MA Computer Games Art & Design and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in annual events and game jams organised by the department, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access a strong UK community of publishers and creators with innovative voices creating groundbreaking titles

This programme looks at language from a sociocultural perspective. It's designed for anyone with an interest in the relationship between language, culture and society but also provides a solid understanding of English language and linguistics.

Why study MA Sociocultural Linguistics at Goldsmiths?

• This degree focuses on (socio)linguistics and discourse analysis and enhances your analytic and linguistic skills by introducing different approaches to the analysis of written and spoken language from a range of everyday and institutional contexts.
• You'll cover topics such as language and ideology, linguistic performances of identity (particularly language and gender, sexuality, ethnicity and social class), language and the media, talk at work, English in a multilingual world, intercultural communication, English as a Lingua Franca, multilingualism and code-switching, and attitudes to different varieties of English.
• You'll be encouraged to engage with these topics by drawing on your own social, cultural and occupational backgrounds in class discussions and in your written work. The opportunity to explore new interests in written work, including the dissertation (dissertation), has allowed many of our students to forge new career trajectories, e.g. in internationalisation, diversity and inclusion, marketing, advertising, journalism, work for NGOs and many different educational contexts, including language teaching.  
• You will be encouraged to engage in hands-on analysis of spoken and written language, after receiving training in how to collect, transcribe and analyse different types of language data, in interviews, natural conversational context, and a various written texts and corpora.
• You will learn how authentic spoken English is used as a resource by speakers to achieve their goals, signal intimacy or dislike, gossip or report, persuade or interview others, position themselves and their identities in different ways. You will learn how written English and other semiotic practices are used to report and to distort, create ingroups and outgroups, reflect and perpetuate ideologies in a variety of print and social media.

Computation consists of all the changes brought about by digital technology. Art is an open set of ways of acting inventively in culture. Mixing the two together in a systematic way gives us computational art. This is a very open field, and one that is set to expand enormously in the coming years. It is where the most exciting developments in technology and in culture can already be found. This degree will place you in the middle of this fast-evolving context.

What will I learn?

• This degree develops your arts practice through the expressive world of creative computation. Over a year (full-time) or two years (part-time) you will develop your artistic work and thinking through the challenge of developing a series of projects for public exhibition which will explore the technological and cultural ramifications of computation.
• You will learn the fundamentals of programming and how to apply this knowledge expressively. You will work with popular open source programming environments such as Processing, OpenFrameworks, P5.js and Arduino, and will learn how to program in languages such as Java, Javascript and C++.
• Since computational artworks don’t necessarily involve computers and screens, we also encourage students to produce works across a diverse range of media. Supported by studio technicians in state-of-the-art facilities, our students are producing works using tools such as 3D printers, laser cutters, robotics, wearable technologies, paint, sculpture and textiles.

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

This MA is designed for students interested in new ways of exploring and understanding the social world through the use of visual, sensory, and other experimental approaches. You’ll study sociological issues alongside innovative methods and gain the tools needed to examine, represent and intervene in the social world.

Why study MA Sociology (Visual Sociology) at Goldsmiths?

• You’ll join students from a wide variety of backgrounds, including art, design, anthropology, media and communications, cultural studies, geography, and sociology.
• You’ll develop the ability to carry out empirical research and present it publicly in a variety of media and materials. You’ll engage with sociology as an inventive research practice, using creative research methods to address classic and changing sociological problems.
• You’ll be introduced to the range of debates in visual research and encouraged to build on these by using visual, sensory and inventive methodological practices to carry out critical social research in your areas of interest, whether this is science and technology, contemporary capitalism, gender and sexual cultures, race, human rights, globalisation, or other aspects of social life.
• Combining lectures and seminars with practical sessions and workshop-based projects, this MA will help you develop a hands-on approach to sociological research. You’ll gain a skills base in methods which could be used in public sector contexts, art or media research, design or commercial application.
• As well as presenting your ideas through writing, you’ll have the opportunity to produce different outputs, including film/video, photography, sound and multimedia pieces. You’ll also have the opportunity to organise and curate some of this work in an exhibition.