Master of Arts in Events and Experience Management

at Goldsmiths, University of London United Kingdom

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

This MSc is tailored for people who want to work in the game industry. You will learn multi-platform game development and gain a solid foundation in programming to help you develop your own skills. The MSc has a strong focus on business and entrepreneurship, including the possibility to work with industry partners as part of your internship.

As a fast-growing 150 billion dollar business, the game industry offers countless professional opportunities. The MSc Computer Games Programming is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MSc Computer Games Programming at Goldsmiths

• Learn how to design and develop games, using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn through a selection of option modules
• Collaborate with colleagues from other courses, including the MA Computer Games Art & Design and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in annual events and game jams organised by the department, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access a strong UK community of publishers and creators with innovative voices creating groundbreaking titles

Whether your sights are set on being behind the camera as a producer, appearing on screen as a foreign correspondent, or heading off to far-flung parts of the world to make investigative documentaries - it’s vital you get a solid understanding of the basics, from the ground up.

That’s exactly what this programme will teach you: newsgathering, production, reporting skills, writing for broadcast, filming and self-shooting, video editing, presenting, online longer-form current affairs, using social media, mobile journalism, researching stories and verification. We provide a broad curriculum to the highest professional standards, so you’re prepared to work in today’s ultra-competitive, ever-changing media environment.

The programme is accredited by the Broadcast Journalism Training Council (BJTC), which represents broadcasters such as the BBC, ITV News, Sky, Reuters, Channel 4, and AP. The BJTC also provides valuable input from key figures within television to make sure we teach the skills the industry demands and supports the provision of work placements.

What will you learn as an MA Television Journalism student?

• Employers tell us that when they’re recruiting the journalists of tomorrow, they’re looking for all-round skills, innovative ideas and a can-do attitude. You’ll also get a thorough grounding in media law and ethics, media theory and journalistic research skills and tools.
• You’ll learn your craft from dedicated, hugely experienced media practitioners with careers in broadcasting and extensive teaching experience. Our teaching staff get to know all of our students personally, helping them to achieve their full potential by providing continual feedback and support.

The BA in Drama and Theatre Arts is designed to foster creative, radical theatre-makers and thinkers. It is adventurous in form, international in scope and hands-on in practice.

The Complete Theatre Maker

• This degree supports you to become the complete theatre maker. At the heart of the programme is a balanced integration of theory and practice. Knowledge gained through making and doing adds to your conceptual understanding, while the insights gained in writing about theatre and society inform the choices you make in your practice-based work.
• Tutored by our diverse and talented team, you will develop technical skills in acting, directing, writing, sound, lighting, scenography, and costume. Bringing these skills together, you will learn how to collaborate and operate in companies, ready to take your own show on the road.
• You will be introduced to a wide range of theatre thinkers, and explore the history and cultural diversity of performance. You will develop a complex understanding of what it means to make theatre in an increasingly global 21st-century society. And with London’s rich theatre culture on your doorstep, you can draw on an exciting range of contemporary practice to inform your thinking and making.

The BA Drama and Theatre Arts is a radical and innovative degree. The curriculum is responsive to the global reach of our teaching staff, including expertise in African, American, Francophone, Japanese, and South Asian performance, as well as British, European, and Russian theatre traditions. We prepare theatre-makers who are socially, culturally, and politically engaged.

The degree explores what it means to perform in contemporary culture, mobilising a range of theatre and performance practices from the interpretation of play texts to devised ensemble work and the possibilities opened up by political protest, live art, and the avant-garde.

Why study MA Race, Media and Social Justice at Goldsmiths?

• Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field.
• You’ll examine a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.
• The degree is underpinned by a focus on the cultural industries and you’ll learn to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media.
• You’ll expand your practical and academic knowledge of diversity in the media and other sectors through a series of industry talks from Black, Asian and minority ethnic (BAME) practitioners working in the industry.
• This MA is taught across two departments – Media, Communications and Cultural Studies and Sociology – that are recognised as world-leading in their respective disciplines.
• As a postgraduate student you will join a thriving intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.

This degree encourages you to develop an independent critical involvement with works of art and visual culture, to examine changing historical conceptions of art and the artist, and to explore the visual arts in their wider cultural and political contexts.

Why study BA History of Art at Goldsmiths?

• You'll investigate modern and contemporary art, art theory and visual culture from around the world, approaching the subject from a fresh perspective which puts an emphasis on key areas of debate rather than chronology.
• We'll explore visual culture in all forms to broaden your outlook. You’ll not only examine the kinds of artefacts you might see in museums and art galleries, but also those that make up our everyday environment: like architecture, city and landscapes, adverts, TV and film, websites, the body, and street style.
• You’ll study at one of the top creative universities in the UK (Which? University 2018) based in vibrant South-East London, where you’ll discover everything from art spaces and studios to foodie pop-ups and markets.
• Our London location means you can take advantage of the many galleries, art spaces, museums, cultural facilities and specialist libraries the city has to offer.

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

This degree is ideal if you have a passion for using performance for social change. You will learn performance and facilitation skills, while exploring the ideas that underpin them. The degree equips you in a wide range of careers in the arts, charities, education, and beyond.

The BA Drama: Performance, Politics, and Society has been running since 2017 and is highly valued by its students, alumni, staff, theatre professionals, and external examiners. Our students come from diverse backgrounds and enthusiastically embrace our blend of practice and theory, producing their own innovative and original work. Students on the programme contribute substantially to the vibrance of the Theatre & Performance Department, as well as College life more widely.

Why study the BA Drama - Performance, Politics and Society at Goldsmiths

• Work alongside students from all backgrounds, and learn from each other’s different perspectives.
• Join a community – our alumni are involved as mentors and allies, our staff are friendly and accessible, and we promote a supportive and generous working culture.
• Be an independent learner and create your own learning pathways supported by tutors.
• Study in a democratic environment, and have a say in decision-making about course content and ways of learning.
• Build links and partnerships with our local community in South-East London, arts organisations, and increasingly through international networks.

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

History is a relevant, dynamic, fascinating, and important field of study which, at Goldsmiths, is approached in creative, innovative, and exciting ways.

History - the study, analysis and understanding of the past - is as important today as it has ever been and it continues to make vital contributions to how we comprehend and interact with the world around us.

Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures and, crucially, help us shape those futures intelligently, insightfully, fairly, and with compassion. History is here and now as well as being there and then.

Students studying History at Goldsmiths have a great deal of choice over what to study, beginning with options in Year One. Our geographic scope covers Europe (including significant British expertise), the Americas, Asia and Africa. Chronologically, we have a strong focus on early modern and modern history, while also covering earlier periods.

Why study BA History at Goldsmiths?

• We are exciting and challenging: our innovative interdisciplinary approaches to the subject encourage our students to approach and explore the past thematically rather than chronologically and we venture into issues, areas and topics that are often overlooked.
• We are global: our international body of staff research and deliver modules covering a wide geographical range including Asia, Africa, the Americas, the British Isles, Eastern and Western Europe, and the Middle East.
• We excel in what we do: our academic staff are nationally and internationally recognised award-winning experts in their fields, they are at the forefront of research excellence and research-led teaching.
• We put you first: our students are always our top priority and our staff are excellent educators who foster independent and progressive thinking in challenging but supportive environments.
• We broaden minds: history stimulates critical and analytical thinking and, at Goldsmiths, we also encourage creative and imaginative thinking that takes our students beyond the traditional boundaries of the subject.
• We think about your future: alongside intellectual and personal development we equip our students with the skills and experience they need to progress into a rewarding career. This might be through our History in Practice work-placement module or through other career-orientated opportunities and forms of assessment.